Sebastian Radwan

Experience

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  Ateneo inbound marketing agency

  Sept 2012 - Apr 2016

  • Creating, implementing, and optimizing SEM strategies.• Managing advertising campaigns on Google Ads and other platforms.• Monitoring and analyzing campaign results, including KPIs, conversions, and ROI.• Optimizing bids, keywords, ad quality, and landing pages to increase campaign effectiveness.• Testing and implementing new strategies and tactics to increase traffic and conversions.• Creating and analyzing SEM reports.• Collaborating with other digital marketing specialists, including SEO, email marketing, and content marketing.• Conducting competitive research and monitoring market trends.• Marketing strategies, ability to adapt to new tools and platforms.• Data analysis, trend identification, insights extraction, and campaign optimization.• Crafting persuasive messaging in marketing efforts.• Creating engaging and effective advertising materials.• Developing complex bidding strategies to maximize campaign effectiveness.• Collaborating with content creation team to develop impactful ads.• Optimizing account structure, ad groups, and bidding strategies.• Managing advertising budget and monitoring expenditures.• Continuous improvement of campaigns based on data analysis and trends.• Implementing A/B tests to improve campaign performance.• Creating and presenting regular performance reports for SEM.• Creating, managing, and optimizing Google Shopping campaigns.• Implementing SEO efforts to enhance SEM results.• Performing ongoing keyword analysis, traffic sources, competition details, etc.• Understanding and maximizing results from paid advertising based on location, time, keywords, devices, etc.• Ensuring ad relevance and compliance with Google Ads regulations. Show less

  • SEM & Analyst Specialist

    Jan 2014 - Apr 2016

  • SEM / Multimedia Manager

    Sept 2012 - Apr 2016
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  SebastianRadwan.pl

  Sept 2012 - now

  • Configurations, Deployments, Installations• Report Preparation• Google Analytics 4 / Universal Analytics (GA3 UA) Account Audits• Analytical Consultations • Microsoft Ads (Bing Ads) Advertising Campaigns• Advertising Account Audits• Advertising Consultations • Google Ads Campaigns• Web Analytics• Marketing and E-commerce Consultations - Wdrożenia, Konfiguracje, Instalacje - Przygotowanie raportów- Audyty konta GA- Konsultacje- Szkolenia • Google Ads Advertising Campaigns• Google Ads Account Management• Google Ads Account Audit• Google Ads Consultations

  • Google Analytics 4

    Aug 2022 - now

  • Microsoft Advertising Certified Professional

    Jan 2022 - now

  • Performance Marketing, Analytics Consultant

    May 2017 - now

  • Google Analytics 4

    Jan 2014 - now

  • Certified Google Ads Specialist

    Sept 2012 - now
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  Konopka Shoes

  May 2016 - Dec 2021

  E-commerce Manager

  • Planning and implementation of the company's e-commerce strategy, including managing the online store.• Creating and running effective online marketing campaigns.• Monitoring and analyzing sales results and optimizing actions to increase efficiency.• Designing and optimizing sales funnels to maximize conversion and increase sales in the online store.• Collaborating with various departments of the company, such as marketing, logistics, and customer service.• Monitoring competition and the e-commerce market to identify new trends and opportunities.• Managing resources and budget of the e-commerce department.• Ensuring excellent customer service through efficient management of order, return, and complaint processes.• Coordinating activities related to SEO, SEM, and social media to increase the visibility of the online store.• Optimizing processes and functions of the online store to provide an excellent user experience (UX).• Managing relationships with suppliers and technology partners.• Developing reports on performance and presenting them to the company's management.• Conducting A/B tests and other forms of testing to improve conversion and key performance indicators.• Implementing new technological solutions to streamline the online store and increase efficiency.• Establishing detailed sales forecasts and preparing financial reports for the e-commerce department.• Setting and monitoring key performance indicators (KPIs) for the e-commerce department.• Managing and optimizing processes related to order fulfillment, including deliveries.• Collaborating with external marketing agencies, developers, and other service providers.• Implementing and monitoring loyalty programs and other strategies to increase customer engagement.• Developing and implementing email marketing strategies, including customer segmentation and personalization of communication. Show less

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  Salme

  Aug 2019 - Mar 2024

  Performance Marketing Consultant

  • Planning and implementation of performance marketing strategy• Managing and optimizing marketing campaigns• Monitoring and analyzing campaign results, including KPIs, conversions, ROI, CRO• Preparing regular reports on campaign performance• Testing and implementing new strategies and tactics to increase campaign effectiveness• Conducting market research and competitive analysis• Implementing best practices in performance marketing• Monitoring and implementing new trends and technologies in performance marketing• Implementing SEO and SEM strategies to enhance marketing campaign effectiveness• Working on conversion optimization on landing pages• Managing advertising budget and monitoring expenditures• Providing recommendations for future strategies based on data analysis and market trends• Collaborating with creative teams to develop effective advertisements Show less