Lu Hou

Experience

• 

  Jingbang Tutor Agency

  Feb 2012 - Mar 2013

  Co-Founder

  Jingbang Tutor Agency was a start-up providing matching service to students and private tutors• Successfully matched 81 student groups with tutors and received very positive feedbacks from both students and tutors • Made a three-phased marketing plan in order to grow customer base quickly and successfully implemented it, with increasing the student groups from 15 (Phase one) to 26(Phase two), and to 40(Phase three) • Responsible for recruiting tutors from the students of top ten universities in China and giving them a pre-work training to ensure quality teaching service to students • Collected customer feedbacks regularly via telephone and face-to-face interviews in order to continuously improve our service to customers• Organized weekly meetings of five co-founders, summarizing previous week work and planning for next week Show less

• 

  Gabbitas Educational Consultants

  Sept 2016 - Nov 2016

  Marketing Internship
• 

  Cognex Corporation

  Apr 2017 - Jul 2021

  * Lead marketing integrated campaigns to generate leads by multi-channels * Plan and conduct email campaign with the marketing automation tool Eloqua* Coordinate with vendors to manage social media platforms including WeChat, Weibo and FaceBook* Set SEO strategy to increase brand awareness and generate sales leads in Baidu, 360, Sogou and Google * Managed offline events including 3 trade shows and 3 seminars

  • Sr. Digital Marketing Specialist

    Mar 2021 - Jul 2021

  • Digital Marketing Specialist

    Apr 2017 - Mar 2021
• 

  The Jackson Laboratory

  Jul 2021 - now

  Marketing Manager