Anna Shveda

Experience

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  National Bank of Ukraine

  May 2016 - Jul 2016

  Public Relations Consultant

  Internship

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  Ogilvy

  Jul 2016 - Aug 2016

  Account Manager Intern
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  Ogilvy

  Feb 2017 - Jun 2017

  Account Manager
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  BABYN YAR Holocaust Memorial Center (BYHMC)

  Jun 2017 - Dec 2020

  Digital Marketing Manager

  - Implemented transformative communication strategy to elevate the institution’s profile and thought leadership.- Implemented robust social media strategies, significantly increasing audience engagement.- Managed the lifecycle of website development projects, enhancing digital marketing effectiveness.- Launched innovative digital initiatives and campaigns to engage younger audiences and enhance the brand.- Redefined brand identity and visual elements to create a cohesive and impactful presence.- Implemented transformative communication strategy to elevate the institution’s profile and thought leadership.- Coordinated high-profile events and public engagements to strengthen relationships and raise awareness. Show less

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  Skill.camp

  Aug 2020 - Dec 2020

  Digital Marketing Manager

  - Developed and executed digital marketing strategies to drive brand visibility and sales.- Enhanced customer experience through the creation of user-focused e-commerce platforms.- Managed effective email marketing campaigns to improve engagement and reach.

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  The Village Ukraine

  Sept 2020 - Aug 2021

  Digital Marketing Consultant

  - Oversaw high-budget media campaigns to achieve targeted marketing goals and optimize ad performance.- Optimized Facebook Ads for improved click-through rates.- Worked with major clients on successful ad campaigns.

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  ASBIS Ukraine

  Dec 2020 - Nov 2021

  Lead Marketing Manager

  - Developed and executed integrated marketing strategies to strengthen the brand’s market presence.- Launched new product lines with a focus on impactful brand positioning and strategic events.- Utilized data and analytics to drive marketing initiatives and optimize budget allocation.- Enhanced brand reach through influencer partnerships and targeted marketing campaigns.- Boosted client acquisition by integrating partner analytics system and optimizing high-performing channels.- Collaborated with sales teams to track and measure marketing effectiveness and ROI. Show less

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  Past / Future / Art

  Jul 2021 - now

  Digital Marketing Manager

  - Grew social media presence on a minimal budget.- Planned ads and conducted performance analytics.

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  Ino. The Developer

  Nov 2021 - now

  Chief Marketing Officer

  - Spearheaded the company's marketing strategy, establishing a distinctive brand identity.- Secured substantial investments and key endorsements through effective brand storytelling and presentations.- Managed the entire product marketing lifecycle, including market analysis, branding, and positioning.- Led and developed a high-performing marketing team, overseeing successful campaigns across multiple channels.- Driven Diversity, Equity, and Inclusion initiatives, enhancing the brand’s reputation and appeal across diverse demographic groups. Show less