Katie Walker

Experience

• 

  CrossTower

  Sept 2021 - May 2022

  Digital Marketing Intern

  - Collaborated on global marketing campaigns, contributing to data-driven strategies and audience targeting.- Developed and executed compelling ad copy and visual content for social media platforms.- Utilized market research and data analysis to refine campaign strategies and enhance user engagement.- Managed organic social media scheduling and monitoring to maintain consistent brand presence.- Contributed to website and blog development, optimizing user experience and driving traffic.- Proficiently edited videos and podcasts to create captivating multimedia content. Show less

• 

  EverCommerce

  May 2022 - Oct 2023

  Paid Social Media Intern

  - Strategically execute paid social media campaigns on various platforms to drive brand awareness and conversions.- Manage and optimize multiple accounts, ensuring effective targeting and compelling ad creatives.- Conduct A/B testing and data analysis to refine campaign performance and maximize results.- Create engaging ad copy and visual content, capturing audience attention and driving engagement.- Collaborate across teams to communicate campaign updates and performance metrics.- Monitor budgets and adjust bids to optimize spending while achieving campaign objectives. Show less

• 

  85SIXTY

  Oct 2023 - now

  Media Strategist

  Key Expertise:Paid Social Campaigns: Facebook, Instagram, TikTok, LinkedIn, PinterestAudience Targeting: Data-driven segmentation for high conversionsBudget Optimization: Cost-effective strategies for maximum ROICreative Collaboration: Aligning content with brand messagingAchievements: Leading paid social efforts for renowned brands including Hyatt Resorts, The Boca Raton Resort, Visit Conejo Valley, Solitude Mountain Resort and many more. Orchestrating 100+ campaigns and targeting 250+ audiences, I am dedicated to delivering daily results in ROAS and conversions. Show less