Katie Walker

Katie Walker

Digital Marketing Intern

Followers of Katie Walker442 followers
location of Katie WalkerGreater Boston

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  • Timeline

  • About me

    Media Strategist at 85SIXTY

  • Education

    • UMass Boston

      2024 - 2026
      Master of Business Administration - MBA
    • Bridgewater State University

      -
      Bachelor of Science - BS Business Managment
  • Experience

    • CrossTower

      Sept 2021 - May 2022
      Digital Marketing Intern

      - Collaborated on global marketing campaigns, contributing to data-driven strategies and audience targeting.- Developed and executed compelling ad copy and visual content for social media platforms.- Utilized market research and data analysis to refine campaign strategies and enhance user engagement.- Managed organic social media scheduling and monitoring to maintain consistent brand presence.- Contributed to website and blog development, optimizing user experience and driving traffic.- Proficiently edited videos and podcasts to create captivating multimedia content. Show less

    • EverCommerce

      May 2022 - Oct 2023
      Paid Social Media Intern

      - Strategically execute paid social media campaigns on various platforms to drive brand awareness and conversions.- Manage and optimize multiple accounts, ensuring effective targeting and compelling ad creatives.- Conduct A/B testing and data analysis to refine campaign performance and maximize results.- Create engaging ad copy and visual content, capturing audience attention and driving engagement.- Collaborate across teams to communicate campaign updates and performance metrics.- Monitor budgets and adjust bids to optimize spending while achieving campaign objectives. Show less

    • 85SIXTY

      Oct 2023 - now
      Media Strategist

      Key Expertise:Paid Social Campaigns: Facebook, Instagram, TikTok, LinkedIn, PinterestAudience Targeting: Data-driven segmentation for high conversionsBudget Optimization: Cost-effective strategies for maximum ROICreative Collaboration: Aligning content with brand messagingAchievements: Leading paid social efforts for renowned brands including Hyatt Resorts, The Boca Raton Resort, Visit Conejo Valley, Solitude Mountain Resort and many more. Orchestrating 100+ campaigns and targeting 250+ audiences, I am dedicated to delivering daily results in ROAS and conversions. Show less

  • Licenses & Certifications

    • Google Ad Certification

      Google
      Feb 2022
    • LinkedIn Certified Marketer

      LinkedIn
      Jan 2023
    • Google Analytics 4 Certification

      Google
      Oct 2023
      View certificate certificate
    • Digital Marketing Certification

      HubSpot
      Jan 2022
    • Meta Certified Digital Marketing Associate

      Meta
      Jan 2023
  • Honors & Awards

    • Awarded to Katie Walker
      Dean's List Bridgewater State University May 2023
    • Awarded to Katie Walker
      Dean's List Bridgewater State University Sep 2022
    • Awarded to Katie Walker
      Dean’s List Bridgewater State University May 2022
    • Awarded to Katie Walker
      Dean's List Bridgewater State University Sep 2021
    • Awarded to Katie Walker
      Dean's List Bridgewater State University May 2021
    • Awarded to Katie Walker
      Deans List Bridgewater State University Sep 2020