Francesco Gori

Experience

• 

  Gruppo HTML

  Mar 2007 - Apr 2009

  Freelance Author

  - Author for the Edit! blog.- Author of the Google AdWords guide.

• 

  TriplaW

  Jun 2007 - Oct 2008

  Junior Web Marketing Specialist

  - SEO, SEM and Web Analytics account management for agency customers in Travel and E-Commerce industries.- Commercial support to the CEO in defining pricing, terms and conditions of web marketing services.

• 

  MOCA Interactive Srl

  Nov 2009 - Jul 2010

  SEM Specialist

  - Increased budget managed from 0€ to 10k€ / month adding SEM to agency service portfolio.- Managed the process to become an AdWords Certified Partner for Agencies including training of agency employee.

• 

  Fashionis Srl

  Aug 2010 - Aug 2013

  Marketing Manager - Customer Acquisition

  - Generated revenue growth from 3k to 30k daily in 1 year leading the digital customer acquisition team (2 people).- Acquired +1M emails with 2M marketing budget in IT, FR, UK, DE, RU.

• 

  LUISAVIAROMA.COM

  May 2011 - Sept 2011

  Digital Analytics Consultant

  - Reduced cost per acquisition by 30% in 5 months optimizing SEM bids and improving ads copy globally.- Led the implementation of digital analytics platform improving data quality and creating ad hoc custom dashboards.- Users training on digital marketing budget management and channels operations.

• 

  Gucci

  Sept 2013 - Jan 2021

  Global Digital Insights Team Leader

  - [2019] Led Gucci.com Global Digital Insights team (4 people) leading digital marketing & analytics activities worldwide (34 countries) supporting e-commerce, customer care, digital merchandising and BI.- [2018] Oversaw the digital analytics roadmap including A/B Testing, tracking & tagging, reporting on all Gucci group websites.- [2017] Bolstered SEO revenues in US by 60% identifying technical issues on Gucci.com and optimizing crawling budget accordingly.- [2015] Contributed to Gucci.com ecommerce replatform project in NORAM, EMEA, JP, KR, CN and AU as subject matter expert in digital marketing & analytics. The project generated revenue growth from 100 Million to 1 Billion in 5 years. Show less

• 

  Patrizia Pepe

  Jan 2021 - Feb 2022

  Global Head of E-Business

  - Led the global Digital department (12 people) including eCommerce, Digital Wholesale, Digital Marketing, CRM and Customer Care.- Improved Digital department EBITDA, from negative to positive, increasing digital investments outperforming other channels (Retail, Wholesale).- Rolled out internal Whatsapp customer care significantly reducing external customer care cost.

• 

  VF Corporation

  Mar 2022 - Oct 2023

  Senior Manager CRM & Loyalty EMEA

  - Led the CRM & Loyalty Activation team (5 people) supporting VANS, The North Face, Timberland, Dickies and other VF emerging brands.- Oversaw all the activities on VF Email Marketing platform (Salesforce Marketing Cloud) and Loyalty platform (Cheetah) ensuring compliance with VF IT architecture, legal/privacy policies and brand requirements.

• 

  Moncler

  Nov 2023 - now

  Senior Manager Global Data & Digital Intelligence