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Sunanda Krishna

Sunanda Krishna

Senior Associate

Followers of Sunanda Krishna761 followers
location of Sunanda KrishnaGreater Delhi Area

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  • Timeline

  • About me

    Senior Communications Manager | Etsy

  • Education

    • Delhi University

      -

      Activities and Societies: Hindu College

    • Indian School of Business

      2023 - 2023
      Executive Education - Certification Digital Marketing & Analytics

      Deep dive into digital marketing strategies, best practices and in-demand metrics to effectively measure and optimise ROI.

    • Indian Institute of Mass Communication, Delhi

      -
      Post Graduate Diploma English Journalism

      Activities and Societies: Received the 'Hindu Award' for first position in the course

  • Experience

    • Genesis BCW

      Mar 2013 - Jul 2014
      Senior Associate

    • Mydala.com

      Aug 2014 - Mar 2018
      Senior Manager - Marketing and Communications

      Set up an in-house PR team for mydala - and created the communications strategy for the founder as well as the brand. Served as a trusted advisor to the executive team and provided strategic counsel and media training on a regular basis. I also created a new content strategy for the brand building a narrative around mydala’s unique offering as a deals and discounts platform.

    • Etsy

      Mar 2018 - now

      Prepared GTM strategy and execution plan for buyer-facing launch, tailored localized brand positioning. Built and managed teams for SEO, CRM, Blog and Merchandising. Launched an influencer marketing program, collaborating with 100+ influencers to highlight local sellers and artisans through gifting and content partnerships. Revamped social content strategy, building Instagram into the primary channel with 621K followers and 3%+ engagement. I was the second person to join the India team hire for Etsy India and built the PR & Marketing team. Led Etsy’s India launch with a high-impact press event attended by 100+ media and influencers. Created and scaled the Etsy Collective, hosting 135 events in 35+ cities, supporting seller onboarding.

      • Senior Manager & India lead - PR & Marketing

        Oct 2021 - now

      • Manager & India lead - PR & Marketing

        Mar 2021 - Oct 2021

      • Senior Specialist & India lead - PR & Marketing

        Mar 2018 - Feb 2021

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Sunanda Krishna
      2020 "Marketer of the Year" by Ad Age Ad Age Jan 2020 AdAge 2020 Marketers of the Year Awards, recognised for the “Stand with Small Campaign”, advocating for small sellers during the pandemic.