Eugene Sim Zong Ying

Experience

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  Marks and Spencer

  Nov 2007 - Dec 2007

  Customer Sales Assistant (Internship)

  – Identified specific product requirements for sales floor and rendered advice for sales enquires

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  StarHub

  Dec 2010 - Apr 2011

  Tele-Sales Consultant 1630

  – Awarded Top 10 Salesperson in 4th Quarter of 2010– Acceded requests to more than 50 customer enquires through 1630 Sales Hotline and email – Identified product requirements for each customer and customised different product packages across different races and age groups

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  SingTel

  Apr 2013 - Jun 2013

  Customer Service Executive

  – Conducted On-Job Training for new trainees when manpower was shorthanded – Spearheaded new management strategies for new administrative department – Reported daily sales progress and drafted presentation

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  Whizz Kidz Pte. Ltd.

  Sept 2014 - Dec 2015

  Lead Instructor
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  SMU Funk Movement

  Oct 2014 - Dec 2015

  Vice President

  – Spearheaded the first Tri-University Freestyle Competition with the other leaders from NUS and NTU – Appointed as Vice President in Summer 2014, I took charge of the dance auditions and collaborated with SMU Student Association for featured performances during the CCA orientation day– Actively represented SMU Funk Movement as a dancer in local prestigious dance competitions

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  L'EAP Communications Pte Ltd

  Mar 2015 - Jun 2015

  Account Executive (Internship)

  – Clinched proposed marketing & communications plans for the following clients:1) ‘Symfony Integrated Optical Lens’ by Abbott Medical Optics Pte Ltd 97% attendance of invited renowned doctors from the public and private sector2) ‘Momentum’, Diet Programme by SwissFit Pte Ltd 86% attendance of the local print media and 40% conversion rate in its 1st month of launch

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  Far East Organization

  May 2015 - Aug 2015

  Channel Marketing Executive (Internship)

  – Planned and Executed the Inaugural Agents Networking Night for 120 Real Estate Agents– Crafted Monthly Analysis Report for Leasing Conversion and Budgeting for Advertisement and successfully improved conversion rates by 12%– Facilitated daily tracking of published classified advertisements and reviewed allocation of marketing funds of $100,000– Appointed Master of Ceremony: Corporate Real Estate Business Group's Awards Night

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  Pinnacle Concept Group of Companies

  Nov 2015 - Nov 2016

  Chief Marketing Officer (CMO) Council™ Mentee

  Very privileged to have this opportunity to be under Andy's (https://sg.linkedin.com/in/andy-chan-6109781a) tutelage, for this CMO Council-SMU Mentorship Programme!

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  Singapore Post Ltd

  Nov 2015 - Dec 2015

  Innovation Analyst (Internship)

  – Crafted ideation framework, SPRINKLER, a portal for Singapore Post’s Realistic Ideas & K-reativity, Leading to Efficiency and Revenue– Spearheaded the creation of the Intra-Innovation Network with Corporate Communications Team and witnessed 64% increase in innovation initiatives proposals – Appointed Project Team Leader for crafting the framework of new projects of new SingPost’s Centre of Innovation

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  3M

  May 2016 - Jul 2016

  Marketing and Brand Strategist (Internship)

  – Executed Brand Health Survey & Analysed Computed data monthly for strategic economic insights– Crafted social media campaign for Father’s Day, leading to 35% increase in community engagement– Facilitated the execution of 3M SG50 Anniversary Celebrations & CSR: 3M50 Step Up Challenge 2016

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  Apple

  Sept 2017 - now

  - Led the Apple product launches in pre-orders with cross functional collaboration with Apple Sales and PAC Operations, drove >90% fulfilment in the online reseller channels over launch weekend- Led the Apple team in China JD Chinese New Year Gala 2022 which hit a record breaking 69.1 Billion Online Interactions with 240Million USD gifting- Pioneer project team in credit management tool which facilitated the best channel partner experience in ensuring fast and efficient payment by resellers through data analytics Show less – Drove WW quarterly revenue goals through managing and reporting for all product launches like iPhone, iPad & AirPods for Reseller Stores, with a specific focus in maintaining strong relationships with Apple Premium Resellers partners in China– Facilitated demand generation strategies using the Collaborative Planning & Forecasting with Replenishment model (CPFR) to maintain optimal channel inventory health & insights with supply constraint situations– Key driver in optimizing end customer experience through cross functional collaboration across internal Sales, Finance and Marketing while targeting seasonal opportunities with respective sales strategies, driving AAPL to the record $2T market cap milestone in 2020 Show less

  • New Product Introduction Program Manager (Asia Pacific)

    Apr 2024 - now

  • Channel Account Manager (Greater China: eCommerce Resellers)

    Aug 2021 - Mar 2024

  • Channel Account Manager (Greater China: Reseller Stores)

    Sept 2017 - Aug 2021