Emma Balmforth

Experience

• 

  BlackBerry

  Aug 2009 - Dec 2009

  Software Certification Officer

  Worked as a liaison between software developers and the software release team. Created and filed declarations for each new piece of software to be released to the public. Issued software to lab for testing if approved. Tested and filed papers for new software applications and general software updates. Provided feedback between the software developers and the software release team in order to improve efficiency and quality of software and related tasks.

• 

  University of Waterloo

  Jan 2011 - Aug 2011

  Research Assistant

  Focused on improvements to the current co-operative education program at the University of Waterloo. Interviewed on and off campus professors, employers and students to improve co-op education experiences and learning outcomes. Established papers regarding findings and continued research for two terms at the University.

• 

  Leysin American School in Switzerland

  Aug 2011 - Dec 2011

  Marketing and Student Life Assistant

  Planned weekly events in the student lounge and worked as a student mentor in the dorms. Ensured the student lounge was used for both educational and entertainment purposes. Lived on campus and provided support and help to both staff and students. Worked as a substitute teacher for English as a Second Language and Theory of Knowledge IB classes.

• 

  Grand River Personnel Ltd. Est. 1978

  Jan 2012 - Apr 2012

  Recruitment Intern

  Participated in recruitment & employment, health & safety, record keeping, employee/employer relations and strategic planning. Main responsibilities included recruitment and placement of individuals in appropriate work environments, resume & reference checking, follow ups and involvement in on-site health & safety.

• 

  Teachers In Turkey

  Aug 2012 - Feb 2014

  English Teacher

  Taught a class of twenty 5 & 6 year-old students beginner English adhering to IB standards. Planned and executed age appropriate lessons that were creative and engaging. Adhered to Primary Years Program standards and maintained contact with parents. Planned and attended educational trips with students and co-teachers. Attended IB workshops to further education and improve understanding of the IB program.

• 

  Fluent English for Professionals

  Sept 2013 - Aug 2014

  Private English Tutor

  Created tailored English lesson plans and taught business professionals from beginner to advanced levels. Used unique methods to focus on conversation practice and help students to become comfortable speaking the language. Created and distributed homework and tasks to students. Planned educational day and week long trips for students to improve the spoken language.

• 

  Dekatlon Buzz

  May 2014 - Aug 2014

  Social Media Specialist

  Created unique and diverse social content for the Government contract brand "Turkey Home". Used 5+ social media channels including Facebook, Twitter, Google+, LinkedIn and Instagram to establish and grow a following. Established advertisements and gathered a large following over the course of 4 months, including taking the Facebook following from 250 followers to over 6.5 million. Worked with multiple teams to ensure created content exceeded expectations and was delivered on time.

• 

  Freelance

  Oct 2014 - Mar 2022

  Freelance Content Creator

  Created content for popular finance and travel websites and publications including World Nomads, Freebnb, Trek Effect and Pygmy Elephant. Designed media kits for travel blogs and websites with record of success in increasing popularity of brands and opportunities for clients. Provided social media marketing support to clients, driving growth through SEO, creative content and email marketing.

• 

  Finder

  Sept 2017 - now

  Manage product and feature rollouts, data, compliance and content updates for several finance niches including loans, investing, credit cards and banking. Assist with content updates, branded content deals, partner updates and communications, and strategy to drive traffic and revenue growth. Created fresh content across a wide variety of finance niches including investing, lending, credit cards, banking and international money transfers. Edited content to ensure market fit and utilized data and best SEO practices to drive traffic growth and revenue.

  • Digital Producer

    Dec 2019 - now

  • Associate Editor

    Sept 2017 - Nov 2019