Deep Enrich
Pedro Fernandez
Renal Therapy Services Marketing
408 followers
Bogotá D.C. Metropolitan Area
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About me
Design Thinking in Business Strategy. Helping organizations in the design of growth strategies through new business models and customer-focused value propositions.
Education
Universidad Externado de Colombia
2007 - 2009Especialista en Gerencia de Mercadeo Ciendas Administrativas y Económicas
Pontificia Universidad Javeriana
2001 - 2006Ing. Industrial IngenieríasPontificia Universidad Javeriana
2006 - 2006Diplomado en Gerencia de Mercadeo Marketing
Experience
Baxter International Inc.
Jul 2005 - Dec 2005Renal Therapy Services Marketing
Sun Microsystems
Jan 2006 - Jan 2007Storage Op. NOLA
VAS Colombia
Jul 2008 - Feb 2010Volkswagen Commercial Vehicles Product Manager - Price & Product SpecialistA&P Global Bags
Jul 2009 - Jan 2013Co-Founder and PartnerWeb Toolbox
Mar 2010 - Feb 2013Business DeveloperWeb Toolbox is now part of BusinessLab.Digital products development for SMBs.
Strategyzer
Sept 2013 - Dec 2019Customer Development Team
Pontificia Universidad Javeriana
May 2014 - Dec 2015Associate ProfessorBusiness Model Innovation
BusinessLab
Oct 2022 - nowBusiness Design & Strategy DirectorBusinessLab is a business design, innovation and strategy studio, we work with the conviction of accelerating the discovery of growth opportunities focused on the client, we integrate people, processes and technologies to achieve these objectives by listening, testing and iterating, always focused on the client .
Licenses & Certifications
- View certificate
Business Models That Work & Value Propositions That Sell
StrategyzerAug 2016
- View certificate
Innovation Management
Coursera Course CertificatesOct 2016 - View certificate
Business Model Generation Workshop
StrategyzerSept 2013 - View certificate
Design Thinking for Business Innovation
Coursera Course CertificatesJan 2014 - View certificate
Business Model Generation Workshop
StrategyzerSept 2013 
How to Build a Startup - The Lean LaunchPad
UdacityNov 2012
Languages
- inInglés
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