Moumita Ghosh

Experience

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  Kolkata Medimpex Pvt Ltd.

  Jun 2019 - Aug 2020

  Administrative Assistant

  - Performed daily office tasks such as sending e-mail newsletters, reviewing office supplies stock, interacting with clients and developing new marketing strategies.- Wrote email copies to International clients.

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  GetBoarded

  May 2020 - Oct 2021

  As a marketing assistant, I managed paid ad accounts for multiple clients, strategizing search and display campaigns. I developed creative, SEO-friendly social media content based on monthly calendars to drive leads, reach, and engagement. Regularly monitoring the company's social channels, I engaged with comments, DMs, and Q&As. Using data and user research, I developed innovative campaign ideas and designed marketing assets like presentations, brochures, and newsletters through design tools. - Communicated with the Marketing team and assisted them in reaching their goals.- Researched on client needs and provided the team with streamlined results.

  • Marketing Assistant

    Aug 2020 - Oct 2021

  • Social Media Marketing Intern

    May 2020 - Jul 2020
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  Peace At Home Parenting Solutions LLC

  Nov 2020 - May 2024

  Creative Marketing Specialist

  As a Marketing Campaign Manager, I took the lead in delivering comprehensive marketing campaigns, ensuring their timely execution while aligning them with the company's strategic objectives. I oversaw the management of various marketing channels, including TV, radio, press, out-of-home (OOH), and digital platforms, continuously optimizing their performance. Collaborating closely with the Content Team was crucial to maintain consistency in campaign assets and messaging across all channels. I designed social media content calendars, posters, and newsletters to support our campaigns.Throughout the process, I continuously analyzed campaign performance metrics to identify areas for improvement and optimization opportunities. Maintaining strong relationships with key stakeholders was a top priority, fostering effective communication and collaboration to facilitate successful campaign execution. I worked closely with internal teams and external partners, facilitating open dialogue and aligning efforts to achieve our marketing goals. By taking a hands-on approach to campaign management, channel oversight, content creation, performance analysis, and stakeholder coordination, I played a pivotal role in driving the success of our marketing initiatives. Show less

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  StevePaper

  Jan 2021 - Apr 2021

  Social Media Coordinator

  I contributed to content ideation and brainstorming sessions to build the brand's image. I developed creative content for paid ads and social media brand awareness campaigns aimed at generating quality leads and impressions. Using Canva and Adobe Creative Cloud, I designed graphics for presentations, posters, social posts, and banners. Collaborating with influencers was key to creating engaging content for the target audience. I performed keyword research and optimization for SEO. For paid Meta ads, I thoroughly researched international demographics, target clients, and algorithms to optimize campaigns. To build immersive worlds, I wrote scripts for voiceover artists that played to their unique strengths and styles. Through this multifaceted approach to content development, design, influencer marketing, SEO, and paid advertising, I drove the brand's visibility and engagement. Show less

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  Ocado Retail

  May 2024 - now

  • Ecommerce Executive

    Feb 2025 - now

  • Digital Content Marketing Executive

    May 2024 - now