Priyanka Yeo

Experience

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  Towers Perrin-Executive Compensation Resources

  Jun 2005 - Aug 2005

  Intern

  Analyzed financial filings (10K) for compensation research reports

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  The William and Mary Alumni Association Magazine

  Aug 2005 - May 2007

  Intern

  Wrote feature stories based on interviews and performed with administrative tasks

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  College of William and Mary

  May 2006 - May 2007

  Research Fellow at the Mason School of Business

  Designed reserach project to address: How does IT investment in hospitals affect profit? Performed data mining and detailed statistical analysis using SPSS software on collected data.

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  RepNation

  Feb 2007 - Jun 2007

  William & Mary Campus Brand Ambassador

  •Promoted new line of Johnson & Johnson’s Clean & Clear brand; created buzz through social media platforms to drive people to marketing event to increase brand awareness•Outperformed benchmarks for on-campus promotional event

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  Hanjin Shipping

  Jun 2007 - Jun 2009

  Assistant Manager

  •Selected as 1 of 5(400 applicants) to join global leadership development program; promoted 2 times and rotated through operations and sales roles in Seoul, Beijing, New Jersey, and SingaporeASSISTANT MANAGER (2008-2009)•Managed team of 20 in development and implementation of strategy, benchmarks, and targets by expense category to decrease costs by 25% across Middle East and South Asian regional offices•Resolved budget issues within each office achieving 80% improvement in meeting budget targets and meeting all internal benchmarks•Created analytical template to evaluate monthly logistics expense report for region of 20 countries; template was adopted as a permanent tool in Terminal Operations department•Conducted stakeholder interviews, examined processes, and presented recommendations to senior management for $2MM annual savings through realignment of incentives in Bangladesh•Directed five regional offices in refrigerated container optimization campaign by initiating strategies for more efficient container use and inventory optimization, producing 5% in annual savingsSALES TEAM ASSOCIATE (Spring 2008)•Recognized new growth areas through investigating client needs and introduced new pricing structure; led to increase in overweight and over length cargo bookings by 5%•Collaborated with global offices to determine quotes for US based clients; built model that improved pricing analysis efficiency by 50% TERMINAL OPERATIONS TEAM ASSOCIATE (Fall 2007)•Supervised logistics for shipment distribution of 4 vessels per week to ensure on-time delivery schedule; maintained and developed vendor relationships•Implemented revised fee structure to encourage more efficient equipment returns and to reduce equipment misuse; recovered over 50% of outstanding fees and initiated downward trend in misuse Show less

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  FTAM, Inc.

  Sept 2009 - Jun 2010

  Marketing Director

  •Championed new marketing strategy from concept development to implementation based on competitor and marketplace analysis; strategy increased lead generation by 10%•Developed social media campaign to generate awareness and buzz; re-designed webpage, Facebook page and blog

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  Darden Graduate School of Business Administration

  Aug 2010 - May 2012

  Student

  •Co-founder of Student Chef Day•Concentration in Marketing•Raised over $65,000 for Building Goodness in April Philanthropy event•Class Gift Committee Member

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  HJ Heinz

  Jun 2011 - Aug 2011

  Brand Management Intern

  •Designed strategic marketing plan and created new platform to increase Condiments & Sauces business by an estimated 9% over next three years, and deliver sustained long-term growth•Mobilized global and US-based cross-functional team to develop and implement quantitative and qualitative research to understand the purchase and usage behavior of foodservice operators•Leveraged syndicated databases including Nielsen to create a plan for continuous growth•Presented strategic long term marketing plan to senior level management•Received full time employment offer at conclusion of internship Show less

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  H.J. Heinz Company

  Aug 2012 - Jun 2014

  •Served as senior ABM on team to mentor and lead two junior ABMs•Transformed negative sales trends through a major packaging change to six specialty Ketchups and formed a new product grouping to increase sales 30-40% or $10 million and sales halo to master brand•Identified flavors as a key innovation for brand growth and produced long term flavor strategy estimated to grow sales by $15 million over three years•Managed Facebook page, newsletter/email, partnerships, and content strategy to deliver over 1 million likes and 5% rise in consumer engagement•Leveraged campaign results data, Nielsen data and consumer trends to determine ROIs, identify growth areas and prepare sales materials estimated to result in $7 million category growth Show less Acting Brand Manager (January – May 2013)Associate Brand Manager (August – December 2012)•Administered $121 million portfolio and activated cross-functional team to develop new products and marketing initiatives across portfolio generating 4% profit growth and $53 million in OI •Implemented successful brand extension of Lea & Perrins Marinade in a Bag through creative promotion tactics: print and digital, resulting in increased distribution of 15%•Experimented with various marketing tactics to grow Mr. Yoshida’s brand through test and evaluation; results informed marketing plan estimated to expand market share by 10% and revenue by $1 million•Detected and led cross functional team to create and carry out innovation of Jack Daniel’s BBQ Sauce club pack delivering $1 million in incremental sales and new and strategic channel penetration Show less

  • Associate Brand Manager, Ketchup

    Aug 2013 - Jun 2014

  • Associate Brand Manager, Classico

    May 2013 - Aug 2013

  • Acting Brand Manager, Emerging Brands

    Aug 2012 - May 2013
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  Rodan + Fields Dermatologists

  Dec 2014 - Nov 2015

  Associate Brand Manager

  •General management of $200+ million brand portfolio •Lead and executed market research (online surveys, focus groups) to relaunch key new product•Developed new positioning and full marketing campaign to relaunch product based on research which resulted in 100% increase in product sales and 10% sustained product sale growth•Collaborated with cross functional team to develop innovation pipeline and complete discovery and research phase

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  Charles Schwab

  Dec 2015 - Nov 2023

  -Advice Offers & Services, New Product Launch team lead: Driving and building consensus among cross functional teammates to develop and launch proprietary new financial product with a $1.5B AUM opportunity-Digital Advice and Planning team, Proactive Guidance team lead: create proactive help and guidance strategy and service to drive deeper client engagement and outcomes by combining predictive analytics and digital touch points; launched various proof of concepts (POCs) and enchanced live experiences from POC learnings-Digital Advice and Planning team, Focus on Mass Affluent Client Segment and Branch Experiences: SME and advocate for our mass affluent client segment; Ensuring positive client branch experience Show less

  • Director (People Leader)

    May 2020 - Nov 2023

  • Director

    Aug 2018 - May 2020

  • Senior Manager

    Dec 2015 - Aug 2018