Alexander Cooke

Experience

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  Clarke Automotive Group

  Oct 1992 - Dec 2005

  General Manager/Partner - Corporate Finance Director
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  Classic Automotive group

  Dec 2005 - Aug 2007

  General Manager - Corporate Special Finance Director
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  HFC Consulting, Inc.

  Aug 2007 - Sept 2009

  Senior Consultant
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  Montrose Automotive Group

  Jul 2009 - Jun 2018

  Corporate Finance Director & General Manager at Montrose Mazda Cleveland

  (In addition to General Manager and Partner)...DEPARTMENT SPOTLIGHTThe Montrose Auto Group Special Finance department was restructured in 2009 under the experienced direction of Alex Cooke. By building an infrastructure consisting of a BDC designed for appointment based selling along with the placement of structured departments within each dealership, Alex laid the groundwork to support the significant local demand for vehicles from credit challenged consumers.Special Finance exists within the group to assist buyers who require support from lenders to secure credit in order to overcome difficult situations. By working with special lenders, the Special Finance Managers can find the best solution for a consumers needs. Our goal is to make sure that Montrose is widely known as the place to purchase regardless of credit circumstances. Our priority is to sell vehicles and find “can-do” solutions for customers requiring credit assistance.Alex brings over 26 yrs of experience from all facets of the auto industry, from sales to General Manager. Cooke, a University of Akron alum, joined Montrose in the summer of '09 from HF Consulting, one of the most sought-after authorities in the auto industry. While with HF, Alex and his team increased Planet Suzuki unit sales 300% and averaged over $4000 per unit. “To do business in today’s market we have to be at the top of our game and that means constant, non-stop training, proven processes, tracking, appointment based selling skills and a can-do, no problem attitude. The days of waiting for business to show up are over. Our goal is to go get the business and bring it in. We find ways to make it happen.”Alex has introduced techniques for better inventory control and consistent gross profit, and he has implemented a lead-to-sale tracking system for more effective special finance advertising and higher returns on investments. His efforts and the work of his team have more than tripled special finance sales within the group. Show less

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  ASF Results

  Jan 2012 - Sept 2020

  Co-Founder

  Automotive consulting

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  Nick Mayer Ford Lincoln

  Jul 2018 - Sept 2019

  General Manager
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  Preston Superstore

  Sept 2020 - Mar 2023

  Finance Director
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  Ron Marhofer Auto Family

  Mar 2023 - Nov 2023

  Director of Finance
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  Preston Superstore

  Nov 2023 - now

  Director of Finance