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Laetitia LAURENT

Laetitia LAURENT

Marketing assistant

Followers of Laetitia LAURENT784 followers
location of Laetitia LAURENTLandshut, Bavaria, Germany

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  • Timeline

  • About me

    Passionate Customer Success Manager

  • Education

    • EPPA

      2008 - 2009
      Master Management and Business strategy Management

      - General knowledge of business – Management – Marketing – Human Resources – Communication

    • IUT University of Evry

      2007 - 2008
      Bachelor of Digital Marketing Web marketing

      - Psychology – Management and business strategy – Market research - Multimedia law – Communication – Digital Marketing – E-business - Project management – Business plan – Databases – CRM – Information management –IT Organization

    • RISE

      2005 - 2007
      Technician Certificate Higher Business Management alternating Management, Marketing

      - Management of the business relashionship – Marketing basics - Business Management – Team Management – Communication

    • Université Paris Dauphine

      2012 - 2013
      Master's degree Master of International Business and New Technology

      PM BOK KnowledgeGeneral knowledge in new technologiesInternational management and cross-functional project abilities

    • EF Englishtown

      2011 - 2012
      English

      - English class - Marketing and business class - Psychology and debate class- American Movie class - Conversation class – TOEFL/TOEIC preparation class - Cambridge EFECLT

    • ESG Executive

      2009 - 2010
      MBA Marketing,E-business and Innovation Marketing and E-business

      - Digital marketing – E-business market – CRM – Project management – Satisfaction surveys on the web – Market research- Advertising and digital law – Advertising creation – Information management- Basics HTML skills- Process Innovation – Distance selling- Web design – Optimization and SEO – Architecture network

  • Experience

    • Société Générale

      Sept 2005 - Aug 2006
      Marketing assistant

      - Design and implementation of a survey for customer satisfaction- Updating the clients database- Meeting reports

    • AG2R LA MONDIALE

      Sept 2006 - Aug 2007
      Customer advisor

      - Conducting market research - Monitoring the activity of customer advisors- Development of tools: analytical service sales, planning - B2C Event in Paris: Presentation of the company to the customers, creation of games…- Design and implementation of a customer satisfaction questionnaire- Prospecting and signature of assurance contracts

    • Valorys Partners

      Oct 2007 - Mar 2008
      Digital Marketing Consultant

      - Define the problem of the website- Optimization of the site: Marketing, Communication, Design and Architecture Network advices- Presentation of the law for online communication and digital marketing

    • EOL Entertainment

      Apr 2008 - Aug 2008
      Junior web product manager «quizz-live.com»

      - Definition of areas of future developments and promotion of the site (usability, quizzes, newsletters…) - Benchmarking- SEO and development of links with quality websites - Creation of an online campaign with an online radio- Work on the newsletter- Creation of quizs- Management of the online shop

    • SAFRAN - Snecma

      Sept 2008 - Aug 2009
      Internal Auditor

      - Financial analysis concerning the parts of the CFM56 (aircraft engine) : reporting to head of marketing department

    • Mondadori France

      Sept 2009 - Dec 2010
      Digital Marketing Consultant

      - Optimization and redesign of the website - Competitive Research & Analysis - Creation of specifications for new rubric - SMO and SEO: Improving natural search rankings on key terms- Basics HTML- Campaign manager (e-mail, newsletters...)- Creation of events on Facebook and games with gift on the website- Management of partnerships (“Cherie FM” a french radio and blog) - Implementation of CRM activities (entertainment, social networks …): To build a strong relationship with the customer- Follow-ups statistics (e-mailing, banners, contests …): Analyzing web traffic and recommending and implementing improvements to the site- Management and training in digital marketing of 3 employees Show less

    • AXA

      Sept 2012 - Nov 2013
      Change Management Consultant

      - Change management strategy ~ 15 000 employees and 3 600 general agents- Creation and design of a collaborative tool (intranet website)- Deployment management of French Northeast and Southeast perimeter of Axa Private individuals / professionals (team coordination, pilot deployment providers, management failures, progress reporting production) - Quality control (analysis of the reasons of users unsatisfaction, implementation of corrective actions, continuous improvement)- Performance management (production reporting) Show less

    • Societe Generale Corporate and Investment Banking - SGCIB

      Nov 2013 - Aug 2015
      Senior CRM & Change Management Consultant

      - Workshop with Users, Business and Delivery team - Training manager for the European zone (France, Germany, Spain and England)- Use analysis + Reporting to the sponsor and Action plan - Implementation of a survey among 3000 users- Digital Transformation process- Process manager for the Asia zone : offshore of processes - team coordination of ~ 10 persons (Bangalore - India)- Customization/Improvement of the platform - Implementation and customization of the Marketing Event tool of the company- JIVE : community creation - community manager role- Incident and request management - Monitoring of the application Show less

    • Mambu

      Nov 2015 - Mar 2016
      Business Consultant

      - Lead workshops, Provide trainings to our customers on the Mambu platform and new features- Implement & support the Mambu platform with digital lenders, startups, microfinance organizations and new business units of traditional banks- Provide ongoing support and Q&A to existing customers and their users

    • Cox Automotive Inc.

      Dec 2016 - Mar 2018
      APAC Solution Consultant

      Business Coaching- Management and End-user workshops and training- E-learning conceptionSolution consulting- Functional country support- FRDs, EDDs, SITs- Describing, designing, implementing and documenting internal business processes and process improvements including integration with external systems such as SAP CRM - Market analysis targeting North American marketOEM focus- PSA Program (Netherlands, Italy, Benelux, Germany, Portugal)- Ford Asia Pacific (Thailand, India, Philippines, Vietnam) Show less

    • Amber Road

      Apr 2018 - Apr 2019
      EMEA Business Consultant

      - Education of customer end users regarding the software (webinars, workshops)- Documentation and definition of integration with customers ERP system- Establishment of functional requirements then product modifications- Working in line with the technical team to deliver customised software

  • Licenses & Certifications

    • ITIL Foundation in IT Service Management

      EXIN
      Jan 2014