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Lara Camargo

Lara Camargo

Digital Marketing Intern

Followers of Lara Camargo3000 followers
location of Lara CamargoSão Paulo, São Paulo, Brasil

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  • Timeline

  • About me

    Senior Brand Marketing Manager na Amazon

  • Education

    • Universidad Nebrija

      2013 - 2013
      Exchange Student Public Relations, Advertising, and Applied Communication

    • ESPM Escola Superior de Propaganda e Marketing

      2011 - 2015
      Bachelor's degree Social Communication - Advertising and Marketing GPA: 8,4

  • Experience

    • Colgate-Palmolive

      Nov 2013 - Jan 2014
      Digital Marketing Intern

      Online Media:- Support on media layout and creative artwork approvals.- Tagging management, bridging the gap between tag agency and communication vehicle.- Interface with LatAm teams for site content implementation on all Latin America.- Budget control and payments.Specialized Content:- Content planning for Brazilian Oral Care Newsletter and also LatAm Oral Care Newsletter.- SEM and SEO.- Support and auditing of both Brazilian and LatAms Oral Health Channel sites, checking content, media and structure of partner's layout.Individual Project:- Support to Trade Marketing team, creating banners from scratch and adapting existing ones to suit e-commerce's formats and guides. Exibir menos

    • Microsoft

      Jan 2014 - Jul 2015
      CCG Retail - Online Channel Marketing Intern

      E-tailers:- Campaign implementation and co-marketing actions management on main online retailers, strategically pushing their sales. - Full partner support providing brand content and approving layouts according to guides.- Frequent and close relationship with Microsoft's Retail team (Account Managers) to understand the needs of every e-tailer.Ad agency:- Management of the ad agency responsible for every artwork creation, business intelligence and auditing.- Briefing the team to create online content according to the needs of each brand.- Support on generating business intelligence reports.Internal activities:- Budget control support.- Team expenses provision according to internal processes.Individual projects:- Xbox PDPs implementation in several retailers, overcoming technical barriers and providing the needed support to each and every one of them.- Livraria Cultura's online performance improvement, aiming to prove that a good online performance of basic activities can impact sales positively without any financial investment. Exibir menos

    • Amazon

      Jan 2016 - now

      • Senior Brand Marketing Manager - Prime

        Jan 2023 - now

      • Senior Brand Marketing Manager - Retail

        Jan 2021 - Jan 2022

      • Brand & Insights Manager - Retail

        Jan 2020 - Jan 2021

      • Event Marketing Manager

        Jan 2017 - Jan 2019

      • Marketing Deals Specialist

        Jan 2016 - Mar 2017

  • Licenses & Certifications