Talecia Riley

Experience

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  River City Trees

  Nov 2013 - Dec 2016

  ● Creation and management of the business Facebook page, including scheduling of various posts, implementation of advertising campaigns and community management● Creating content for the website in order to provide consumers with relevant information regarding our industry and service.● Creation of email marketing content and design● Used analytical and data skills to identify areas for improvement along the consumers journey of the website.● Performed various search engine optimisation techniques, resulting in an increase in traffic of 25% to the website. ● Managing online advertisements including Yellow Pages and Gumtree● Use of Canva to enhance images, and create content for social media such as facebookbanners and facebook post images.● Use of Hootsuite to schedule Facebook posts● Assisting in decision making of marketing plans and campaigns● Networking● Completing all Internal Audits for the company as well as being present for External Auditson a yearly basis.● Managing, implementing and updating business processes and systems.● Assisted in systemising the business.● Daily use of the Google Applications including Google Drive and Google Sites.● Managed two Virtual Assistants - Accounts and Administration.● Assisted with the development of our specialised internal database to ensure not only a user friendly program, but the incorporation of functions to enhance the customer experience.● Pitched in sales meetings with potential clients.● Implemented a targeted email marketing campaign which increased use of a new product. Show less During this time my role included:● I increased customer satisfaction by ensuring KPI’s were met relative to quotation bookings and job scheduling● Required to problem solve in high pressure scheduling situations, such as last minute cancellations and postponed works.● Managed the internal auditing process, collaborating with numerous team members whilst performing regular internal audits for the company, as well as being accountable for the quality system at external audits on a yearly basis.● Assisted employing, training and managing two virtual assistants.● Analysed the current suppliers and contractors of the business and provided recommendations to reduce fixed and variable costs. ● Implemented strategies to go the extra mile for our customers, including the identification of one extra job the crew can complete on site at no extra charge, thereby influencing a shift in the culture of the business to a customer-focused approach.● Implemented a referral program in order to recognise and appreciate customer referrals.● Assisted in systemising the business, creating an online reference point containing relevant information and procedures for all areas of the company. ● Training of the Administration Virtual Assistant who assisted the company in completing our Google sites Intranet site which holds all company systems.● Entering accounts receivable and accounts payable invoices● Reconciling the company bank accounts● Debt collection● Answering inbound customer enquiries such as quotation requests and job acceptances● Scheduling quotations and jobs with customers● Responding to all inbound e-mail communications● During this time I also undertook the Internal Auditors course through SAI Global. Show less

  • Marketing Assistant

    Jul 2014 - Dec 2016

  • Administration, Quality Assurance and Accounts Manager

    Nov 2013 - Dec 2016
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  The BrisWest Centre

  Feb 2016 - Jun 2016

  Marketing Assistant and Event Co-ordination

  I have recently volunteered for the Briswest centre, assisting in the marketing and coordination of their second hand markets, Excess Baggage, held every few months throughout the year. This role included:● Managing the Facebook page, including regularly creating posts, connecting with other local Facebook pages and managing the community● Creating and scheduling various e-mail marketing communications to both customers and suppliers to ensure preparation for the market days● Liaising with sponsors● Assisted in the planning and execution of a second hand market day to ensure that both the sellers and buyers had a satisfactory experience.● Spreading awareness, both digitally and traditionally, of the markets amongst the community Show less

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  Penny Skateboards

  Apr 2016 - May 2016

  Digital Marketing Intern

  I recently completed a 6-week marketing internship working alongside the Global Brand Manager completing various tasks. These tasks included, but were not limited to, writing copy for product descriptions, creation of blog posts - both to promote products and reveal the culture of the organisation, social media and landing pages, formulation and scheduling of an email campaign, exporting, formatting and reporting on social media efforts, identifying social media influencers that aligned with the target market, and instagram contest ideation to encourage sales of an exclusive product. Show less

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  Canstar

  Jul 2016 - Dec 2021

  As a Product Manager I am responsible for the delivery and execution of products and features, as they relate to the core product capabilities that are common across Canstar’s digital assets.I am actively seeking to identify opportunities to create customer value by understanding problems and collaborating with key stakeholders to find creative solutions so as to deliver measurable business benefits.I am responsible for executing the product strategy and releasing products and features that will enable consumers to make better informed decisions. Additionally, I am: - Leading Product Owners, providing mentorship and guidance- Engaging in project management of large scale initiatives - Building collaborating working partnerships with key business departments to understand and support needs and opportunities Show less As a Digital Product Owner I have had the opportunity to improve the experience of visitors to canstar.com.au and canstar.co.nz, through management of various digital products. In this role I facilitated both B2C and B2B experiences, seeking any opportunity to assist our visitors in making informed financial decisions.- Product Owner for an international delivery team responsible for driving monetisation initiatives for Canstar AU and NZ- End-to-end product responsibility for 13 finance verticals across Canstar's two-sided marketplace, identifying and delivering enhancements for B2C and B2B experiences to support traffic and revenue growth- Creation of business cases and project documentation including requirement specifications, success metrics, wireframes and subsequent reporting of performance- Planning, prioritising and performing iteration management for the product backlog- Agile Product Owner working closely with technology, supporting Agile sprint ceremonies, technical breakdowns, creating deliverable slices and deliverable software versioning, writing documentation and supporting delivery- Identifying and delivering opportunities to improve our digital B2B experiences through development of advertising inventory, ad tech management platforms and conversion funnels- Leverage data to drive decision making as well as reporting on product features - Monitoring the finance market, performing competitor analysis and following trends, combined with data to recommend opportunities to optimise in line with business strategy- Actively managing stakeholder relationships across various business teams to deliver initiatives, including Executive, Compliance, Marketing, SEO and Research- Working collaboratively with User Experience, Design and Conversion Rate Optimisation specialists to define, prototype and test new digital features and initiatives to improve underperforming assets, identify opportunities to optimise user experience and resolve pain points Show less This role gave me the opportunity to work within all areas of digital marketing, providing me with a breadth of experience across both B2B and B2C channels.● Formulated the social strategy for Canstar which included planning, managing and optimising both organic and paid social content for various channels including Facebook, LinkedIn and Instagram in accordance with curated pillars through content marketing.● Leveraged Wordpress to manage content on canstar.com.au, working closely with the Editorial and SEO teams to ideate, create and distribute editorial, campaign-specific and traffic-driving content.● Managed Facebook, Twitter and Linkedin accounts and related communities.● Managed competition campaigns to drive newsletter subscriptions, social engagement and website visitation to meet business targets.● Created and distributed e-mail newsletters, whilst managing campaigns to improve rates of subscription.● Responsible for the approval of content featuring the Canstar Star Rating Award badges by licensed partners, ensuring it met Brand Guidelines. ● Worked closely with the B2B team, creating marketing materials, slide decks, event materials, e-mail marketing campaigns and optimising the service considering design thinking principles.● Assisted PPC team with display advertisement campaigns by ideating creatives and content to meet business goals.● Leveraged data to report on all digital marketing activities, PR marketshare and content marketing.● Utilised Adobe Photoshop, InDesign and Canva to design promotional material, including social media graphics, website banners, display advertisements and print media.● Responsible for ensuring the timely online release of Star Rating Reports each month.● Various Search Engine Optimisation tasks, including keyword research, reviewing on-site optimisation and providing recommendations along with implementation and reporting.● Managed customer enquiries via email. Show less This role gave me the opportunity to explore SEO, and learn how to create campaigns and optimise on-site experiences to drive traffic and improve search engine performance.● Reviewed content on canstar.com.au and canstar.co.nz and performed research to identify keywords to target with optimal search potential● Reviewed active onsite keyword targeting and provided recommendations based on keyword research and SEO best practices● Implemented onsite keyword targeting recommendations and experienced improved search performance for various keywords to improve business performance● Reviewed internal linking opportunities and provided recommendations● Reviewed aesthetics of article content and identified opportunities for improvement considering user experience design principles● Identified and resolved issues featuring competing article content● Assisted in managing website content by leveraging Wordpress● Assisted in social media campaign management through creation and management of various social media campaigns. Show less

  • Product Manager

    Aug 2021 - Dec 2021

  • Digital Product Owner

    Sept 2019 - Aug 2021

  • Digital Marketing Coordinator

    Dec 2016 - Sept 2019

  • Search Engine Optimisation and Digital Marketing Intern

    Jul 2016 - Dec 2016
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  Auto & General

  Dec 2021 - now

  Product Owner