Steve Binns CDMP®

Experience

• 

  Whitbread PLC

  May 1994 - Jul 2000

  Provided analytical support and developed systems for Retail/Property decisions for over 5,000 properties for brands such as Marriott, David Lloyd, Pizza Hut, Beefeater, Cafe Rouge, Brewers Fayre, Thresher, Premier Inn and Costa Coffee. Designed, commissioned, analysed and presented findings on key quantitative and qualitative market research projects for Whitbread beer brands (including Stella Artois and Heineken) and new bar restaurant concepts.

  • Spatial Analysis Manager

    Feb 1998 - Jul 2000

  • Market Research Executive

    May 1994 - Feb 1998
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  T-Mobile

  Jul 2000 - Apr 2007

  Supported Marketing and proposition development through the delivery of complex analysis and actionable insight, whilst also managing the relationship with the IT/Data Teams to ensure the timely delivery of accurate data to support the team.Developed and maintained the Customer Value Measure that supported Campaign Selections, Retention Activities and Customer Services call prioritisation. This activity required technical SAS coding and company stakeholder engagement.Worked with IT to implement a new SAS v9 environment and server with the productionisation of several key business processes. This £1.2 million project succeeded in improving the Analytics and DM Teams efficiencies and accuracies. Show less

  • Regional Sales Planning Manager

    Nov 2006 - Apr 2007

  • Senior Marketing Analyst

    Sept 2004 - Nov 2006

  • Product Manager Network

    Jul 2000 - Sept 2004
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  Everything Everywhere (T-Mobile UK) Ltd

  Apr 2007 - Jan 2011

  Postpay CRM Commercial Manager

  (Reason for leaving: Voluntary redundancy)Business owner of the T-Mobile Customer Value Measure, used to direct the investment of the £300+ million pa retention budget, campaign selections and customer services call routing. Received a Directors Award for leading an improvement project which resulted in seamless changes to 12+ million accounts, delivering over £10 million of incremental revenue.Campaign owner for the Postpay Proactive Retention activity coordinating outbound calling, direct mail and SMS/MMS communications to over 350k targeted high value-churn risk customer per annum, to maximise retained customer revenues.Managed and developed the T-Mobile Prepay Contributing Base Forecast Model to be consistently within 1% of Actuals to feed into company forecasts and reporting, deriving Sales-Marketing insights and grow a £550 million annual revenue line. Show less

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  AstraZeneca

  May 2011 - Apr 2015

  Innovative Channels Insights Analyst

  The role was key in the creation and optimisation of the AZ Innovative Channels capability to reach out to UK HCPs, with methods such as Digital, Telephone and Webex not frequently used in Pharma, to deliver a more integrated sales experience.Supported the face-to-face Customer Service Associate team, plus the telephone-based AZ Exchange and Remote eDetailing teams by managing their target HCPs, to best integrate Service calling with Sales visits to deliver over 95% UK coverage.Managed IMS Health to deliver Xponent target vs. control analysis, using their bespoke databases, to test and prove prescribing impact for these new Channels for operational optimisation, ROI calculations and senior stakeholder engagement. Show less

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  Whitbread

  Apr 2015 - Dec 2021

  Designed, established, and recruited this brand-new team to Whitbread to deliver Business Ownership of the Single Customer View, Adobe Campaign and B2B Dynamics implementations, plus Stewardship of Customer Data to support GDPR, CRM and Analytics requirements. The team also managed the longer term strategic development of the solutions in our scope.Early in the role we launched our Single Customer View implementation utilising a cloud-based Azure Cosmos DB platform and bespoke designed algorithms for managing complex data cleansing and matching. My team provided the key Design Inputs and UAT Testing to the project before expanding to include the Adobe Campaign and B2B Dynamics systems.The Agile Development Sprint Backlog process we established for our Single Customer View solution ensured that our £1 Million pa budget was most effectively spent to meet key Business Requirements based on the Financial Benefits or scale of any Data Quality improvements. This worked closely with Dev Backlogs for our Adobe Campaign and MS Dynamics systems.The teams monitoring and managing of Data Quality was achieved by the creation of automated DQ Reporting, along with Operational Service Report tracking, shaping issues found into Dev stories to be addressed through the Sprint Backlogs. Show less Key deliverables of my team were the generation of Hotels and Restaurants Insights based on database analysis, along with CRM support activities, including the creation and management of Churn Modelling and Text Analytics capabilities.Digitally integrated campaigns were also achieved through Triggered Emails based on customers online browsing, along with Customer Segmentations uploaded into our cloud platform to support personalisation and programmatic marketing.During this role we helped launch a cloud-based Analytics DWH designed to support Commercial, Marketing and Digital with SQL Server, Tableau and PowerBI tools, plus our email platforms were also migrated from Salesforce to Adobe Campaign. Show less

  • Data Operations Manager - Hotels and Restaurants

    Dec 2018 - Dec 2021

  • Customer Data and Analytics Manager - Hotels and Restaurants

    Apr 2015 - Dec 2018
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  Jaguar Land Rover

  Jan 2022 - May 2023

  Data Governance Manager

  Established a Data Governance Policy and Standards framework by collating and reviewing the existing documentation to improve where required and identify gaps requiring new content creating. This required collaboration across IT, Legal and Security teams along with authoring and seeking of business approval when changes or new documentation was required.To compliment the implementation of their Data.World cataloguing and metadata tool, there was a requirement for Data Quality Reporting to be created for nominated access tables on our EDW. The Data Quality KPI summaries created were designed to also drive Data Owner-Steward issue alerting plus DQ Assessment Rating footers on any Tableau Dashboards.Acted as Team Lead in the technical definition of a new EDP 2.0 initiative, Proof of Technology and engagement with 3rd Party demos. This led to documenting specific business requirements and drafting a Statement of Work to bring Informatica Data Catalogue and MDM-Reference 360 into JLR to work across data platforms and deliver several critical company priorities.Utilised my experience to provide Data Governance expertise undertaking deep dive reviews of their Multiverse, Finance and Supply Chain initiatives, plus acted as the Data Protection Champion for the Enterprise Data Office and wider Digital team to help to resolve GDPR queries and escalate any issues further to the DPO when required. Show less

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  RS

  May 2023 - Dec 2024

  Head of Data Governance and Quality

  (Reason for leaving: Voluntary redundancy)Re-established a legacy Data Ownership Framework of 116 employees across various levels and regions of the organisation to ensure there were engaged and onboarded Exec Data Sponsors, Data Owners and Data Stewards for all the key business Data Domains. This included the creation of briefing content and the setup of additional SteerCo meetings where required.Undertook an RFP style process to select the Alation Data Governance Tool and implemented it as a ‘Single Pane of Glass’ over the RS future and legacy Group Data Platforms and Business Intelligence tools. This involved a review of software functionality versus requirements to inform our vendor selection, a 6-month implementation then a launch to 150+ Data Users.Supported the development of a Snowflake Enterprise Data Warehouse and ‘Citizen Developer’ Labs with appropriate Data Governance, Privacy and Information Security engagements. This included the creation of Lab Owner onboarding materials and contracting to offer guidance on data best practices and to monitor operational performance against going forwards.Inputted into two significant Master Data project developments in the Customer and Product domains, which were supported by my team with a variety of Data Quality analysis, Target Operating Model development and Data Steward operational process design, plus the creation of required Data Governance Policies, Standards and Standard Operating Procedures. Show less