Marjam Fooladi

Experience

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  Elgiganten

  Oct 2003 - Mar 2017

  At Elgiganten, I led the kitchen sales division, a business area with significant potential. Through dedicated efforts, I quickly drove growth, both in sales and overall performance. I took a leading role in coaching and developing our team of kitchen consultants, ensuring they were fully equipped to meet customer needs and contribute to the company’s success.I was directly responsible for recruiting and managing a team of 72 talented and motivated kitchen designers across the country. This included weekly performance tracking at an individual level and organizing quarterly meetings, ensuring continuous development through ongoing training and coaching. Additionally, I trained and coached around 85 department managers, equipping them with the skills and strategies necessary to succeed in a fast-paced retail environment.Strategically, I oversaw sales analysis, marketing, campaign development, sales management, budgeting, and the overall training and development of the home appliances and kitchen cabinetry sectors in the Swedish market. I played a key role in price negotiation with suppliers.One of my key achievements was developing the marketing plan for kitchen equipment, including managing the creation and distribution of the company’s annual kitchen catalog, which served as a critical tool for driving customer interest and sales. I also designed and implemented several sales training programs, which significantly improved the performance of the sales teams.Furthermore, I was responsible for overseeing contracts with installation contractors, managing technical training, and ensuring certification, which maintained high service standards. I led recruitment efforts and managed personnel, driving team growth and ensuring the right talent was in place to support our goals.Finally, I conducted detailed sales performance follow-ups at the store level, using data-driven insights to optimize strategies and ensure continued success. Show less

  • Sales Manager kitchens and kitchen related appliances -HQ

    Apr 2010 - Mar 2017

  • Project manager accessories

    Aug 2015 - May 2016

  • Department Manager

    Oct 2005 - Apr 2010

  • Säljare

    Oct 2003 - Oct 2005
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  POWER Sverige

  Mar 2017 - May 2018

  Sales manager HQ Executive team

  At Power, I played a pivotal role as a member of the executive team, where I contributed to shaping the overall strategic direction of the business. I was responsible for defining and executing comprehensive marketing and brand strategies that significantly elevated the company’s market presence. Through innovative approaches, I enhanced brand awareness and drove stronger customer engagement, positioning the company more effectively in a competitive landscape.I successfully led the growth of the online business, particularly through optimizing the webshop, which resulted in a marked increase in digital sales. My ability to negotiate pricing with suppliers, coupled with setting competitive sales prices, not only boosted profitability but also helped the business stay agile in response to market demand and competition.In my efforts to streamline the company’s digital marketing, I planned and executed high-impact digital campaigns, continuously refining them to maximize return on investment. By leveraging advanced customer analytics through tools like Google Analytics and social media insights, I tailored content to better align with customer behavior, which directly contributed to enhanced conversion rates and customer retention.Moreover, I played a key role in driving business development by identifying and analyzing customer needs, which led to the introduction and successful marketing of new services. My expertise in SEO and conversion rate optimization helped the company attract more organic traffic, while my content management across multiple channels, including web, mobile, and newsletters, further strengthened brand visibility.Through targeted content production for inbound marketing, email campaigns, and personalized messaging, I consistently evaluated and optimized each campaign, ensuring sustained growth and efficiency in our marketing efforts. Show less

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  Kvik A/S

  May 2018 - Oct 2022

  Head of International Leadership Development.

  As Head of International Leadership Development at Kvik, a company with its own factory production and supply chain, I was responsible for leading and developing thecompany's international leadership programs. I coached internal leaders to strengthen their leadership skills and provided performance and organizational development advice to HR BusinessPartners and other HR functions. In my role, I designed and implemented training strategies,including both instructor-led and web-based programs, to ensure effective competencydevelopment. I also managed onboarding processes for new employees and led developmentinitiatives that improved both individual and team performance. By successfully managing thetraining operations, from planning to budgeting and administration, I contributed to strengtheningemployees' core competencies and supporting the company's overall growth. Show less

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  Nema Problema

  May 2019 - Apr 2021

  Yrkesmentor
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  The Assessment Company AB

  Oct 2022 - Apr 2023

  Management Consultant

  As a consultant at AC, I designed and implemented strategic leadership development programsbased on in-depth analyses of the organization's needs. I facilitated management teams throughbusiness transformations to improve efficiency and support long-term success. I identified andimplemented necessary training initiatives and development programs, and conducted recruitmentsincluding in-depth interviews to ensure the right competence and cultural fit were achieved. My work contributed to creating a flexible and future-proof organization, ready to meet rapid environmental changes. Show less

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  POWER Sverige

  Apr 2023 - Jan 2025

  People and Culture Manager

  As a People & Culture Manager, I have been an active member of the management team and one of the key players in a major reorganization required to align the former organization with the Nordic setup. This involved a complete restructuring of the HQ and the stores, affecting 1,300 employees across 29 locations. I had a crucial responsibility for developing and implementing the company culture in close collaboration with the leadership. I also led a significant training initiative, comprising hundreds of scheduled training hours per employee, to ensure everyone could embrace the new company spirit. My efforts resulted in a notable increase in customer satisfaction, with the Trustpilot rating rising from 3.3 to 4.1 in just a few months. By focusing on continuous training, leadership development, and a decentralized training model. I have contributed to creating an engaged and well-trained workforce that is critical to the company's success. Show less

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  Dahl Sverige AB

  Apr 2025 - now

  Marknadschef Alterna