Ryan Keller

Experience

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  Lux Group

  Apr 2011 - Dec 2018

  Luxury Escapes | Cudo | LivingSocial | Scoopon | Treat Me | Deals.com.au | The Gourmet | Spreets• Led a team of e-commerce and email marketing specialists• Developed and executed email marketing strategy across six brands (andadvise on remaining)• Product management: automated GST Scenarios, dynamic landing pages; email marketing software integrations• Speaker: Launch Marketing Council June 2018• Ecommerce and digital marketing advisor for Lux Group's product brands - Brands Exclusive and The Home (later sold to Catch)• Led migration and implementation on new ESP (Sailthru) for 12 Brands• Negotiated ESP contract renewal for savings of over $100k• Consolidated affiliate partnerships in to cohesive Affiliate Marketing program (Partnerize)• Acting GM, Sydney (2012-2015); negotiated lease for new office• Facilitated training and internal operations for newly acquired brands Show less Deals.com.au | Ouffer.com- Planned daily marketing calendar and product mix for two brands across 5 markets in Australia- Developed sales matrix for optimal deal structures across all sales verticals - Dining, Wellness, Activities, Shopping and Travel - based on thorough market analysis- Advised sales team on negotiation points to maximise deal potential- Detailed validation of contract terms, cost structures, margin requirements and revenue forecasting- Managed relationship with ExactTarget (now Salesforce Marketing Cloud)- Oversaw migration of Deals.com.au to Exact Target ExactTarget (now Salesforce Marketing Cloud) for email marketing Show less

  • Head of Ecommerce & Merchandising

    Mar 2013 - Dec 2018

  • Ecommerce & Merchandising Manager

    Jun 2012 - Mar 2013

  • Marketing Consultant

    Apr 2011 - Jun 2012
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  Luxury Escapes

  Dec 2018 - Mar 2022

  Head of CRM Marketing & Customer Engagement

  • Responsible for Email/Push/SMS channels - over 50% of overall revenue• Create personalised customer journeys - $4m+ incremental monthly revenue• Developed Luxury Escapes Customer Lifecycle framework• Piloted the Affiliate Marketing Program (Partnerize) - ~$9M annually• Member of Luxury Escapes Covid Critical Response team (2020)• Develop cross-department initiatives to improve operational efficiencies• Speaker: Dreamforce 2019 (San Francisco, CA) "How Luxury Escapes Delivers Real-Time Personalization"• Speaker: Salesforce Connections to You 2019 (Sydney)• Key stakeholder in self-implementation of Salesforce Marketing Cloud for fivebrands Show less

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  OSF Digital

  Mar 2022 - now

  Senior Strategic Transformation Consultant

  OSF Digital is a global commerce and digital transformation leader with expertise in connecting technology and strategy to drive business goals. With expert status in B2C and B2B commerce and several Salesforce awards for multi-cloud innovation, OSF Digital seamlessly guides enterprises through their entire digital transformation journey. With customers in various industries around the globe, OSF Digital provides personal attention and the highest level of connection with a local presence throughout North America, Latin America, APAC, and EMEA. Show less