Zeeshan Tahir

Experience

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  BNU BESTIVAL

  Feb 2016 - Mar 2018

  Head Of Design

  Responsibilities include:1. Visual Identity of the Event2. OOH and Social Media Marketing3. Design Collateral4. Theme Designing5. Corporate Designs

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  Nexus Events & PR

  Mar 2016 - Aug 2017

  Digital Marketing Executive

  I was the head of media and communication departmen tof Nexus Events & PR company.

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  Graphicar.pk

  Jan 2017 - Jan 2019

  Associate Art Director

  • Designed artworks for multiple clients• Defined the brand positioning of different clients and crafted customized artworks accordingly• Advised clients on strategies to reach a particular audience• Brainstormed with the creative team to generate effective campaigns• Designed the ‘Brand Guidelines’ booklets for different clients• Majorly worked on designing creative logos, infographics, revamping of brand identities, and crafting the overall presence for social media platforms Show less

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  Walnut Studios

  Jul 2017 - Aug 2017

  Creative Designer
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  IAL Saatchi & Saatchi

  May 2018 - Dec 2018

  Creative Content Executive

  • Created Integrated Marketing Communications (IMCs) for campaigns, including 360-degree ideas related to activation, print, OOH, POSM, and PR.• Developed creative designs and strategies for Pepsi Cola Pakistan, including Pepsi Battle of The Bands seasons 3 & 4 (OOH marketing, PR & TVCs).• Crafted creative designs and strategies for Rose Petal Pakistan, Fatima Fertiliser, and Insignia by Stylo.• Involved in campaign ideation, copy and content generation, visual direction, and execution.• Managed the workflow between client servicing, creatives, and designers.• Expanded responsibilities to develop and implement creative strategies to enhance brand visibility and engagement.• Oversaw the design and production of marketing materials, ensuring they aligned with brand guidelines and campaign goals. Show less

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  Message Communications | Creative Agency

  Jan 2019 - Jan 2019

  Associate Art Director

  Work Responsibilities included:1. ATL of Atlas Honda Pakistan2. Social media campaign designs for Forman Christian College University, FCCU3. Social media campaign designs & ideation for Lahore University of Management & Sciences, LUMS4. Print Ad designs for the Government of Punjab and their departments.

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  Nishat Linen

  Oct 2019 - Sept 2020

  Communication Executive (Marketing Department)

  • Created campaigns that included 360-degree activation, print, OOH, POSM, and PR material.• Managed the workflow between the creative department, performance marketing, and design teams.• Coordinated with external partners and vendors to ensure timely and effective execution of campaigns.• Ensured consistency in brand messaging and visual identity across all communication materials.• Planned and oversaw photoshoots, ensuring they aligned with the brand’s visual identity and campaign objectives.• Collaborated with photographers, stylists, and models to produce high-quality images for marketing materials.• Optimized website content for SEO to improve search engine rankings and drive traffic. Show less

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  Manhattan Communications Pvt. Ltd.

  Sept 2020 - Oct 2021

  Group Head - Creative Design

  • Led the creative team in developing and executing innovative creative concepts for marketing campaigns.• Ensured brand consistency and high-quality standards across all creative outputs.• Collaborated with marketing and product teams to develop and implement effective brand strategies.• Oversaw the design process from concept to final production, ensuring timely delivery.• Managed relationships with external vendors, agencies, and photographers to ensure project goals were met. Show less

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  OLX Pakistan

  Oct 2021 - Oct 2023

  AM Creative & Design Communications (Marketing Department)

  • Oversaw a significant portion of ATL and BTL creatives and communications produced by the design team for OLX Pakistan and OLX GCC region. OLX Pakistan Instagram | OLX GCC Facebookhttps://www.facebook.com/OLXGCC• Brand Management: Designed branding & positioning strategies. Oversaw the development and maintenance of the company's brand identity. Ensured brand message consistency across all channels.• Cross-functional collaboration: Collaborate with other departments, such as sales targets and product development, to align marketing efforts with overall business goals.• Analytics and Reporting: Implement analytics tools to measure and report on the effectiveness of marketing strategies. Use data to make informed decisions and optimize marketing performance. Show less

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  The Bank of Punjab

  Oct 2023 - Dec 2023

  AM Corporate Communications

  • Developed and implemented communication plans to support corporate goals.• Crafted and distributed press releases and PR materials.• Managed media and influencer relationships for positive coverage.• Created content for newsletters, blogs, social media, and other channels.• Monitored media coverage and public perception to guide strategies.• Coordinated internal communications for consistent messaging.• Planned and executed corporate events like press conferences and product launches. Show less

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  Master MoltyFoam

  Dec 2023 - Oct 2024

  Brand Communications Manager

  Manage brand communication and develop strategies to enhance brand equity and awareness for long-term growth.• Plan and execute marketing campaigns through ATL and BTL activities to increase brand penetration and visibility.• Oversee marketing campaigns from inception to release, coordinating with talent agencies, stakeholders, and vendors.• Handle digital planning, web content execution, and performance marketing strategies.• Maintain and allocate brand budgets aligned with communication objectives.• Optimize website content for SEO to improve search engine rankings and drive traffic Show less

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  Huawei

  Oct 2024 - now

  Marketing Specialist