Lilit BABAYAN

Experience

• 

  Neurohub Business Academy

  May 2019 - Oct 2019

  Marketing Specialist
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  Academic Hub

  May 2019 - Sept 2019

  Operations Manager
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  Armerica

  Jul 2019 - Feb 2020

  Advertising Manager
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  AMCG Agency

  Feb 2021 - Jul 2022

  • Marketing Team Lead

    May 2021 - Jul 2022

  • Digital Marketing Specialist

    Feb 2021 - May 2021
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  Philip Morris International

  Apr 2022 - Mar 2024

  Digital Marketing Executive

  - New Product Digital Launches: Managed development and execution with cross-functional teams.- Brand Building & Engagement: Strengthened online brand presence and user engagement.- Data Analysis & Reporting: Analyzed post-launch digital results using online tools and Power BI, prepared reports.- Global Toolboxes: Adapted and transcreated global marketing toolkits.- Agency Collaboration: Worked with global and local digital agencies.- Supplier Management: Coordinated with external suppliers/vendors.- Micro Website Projects: Managed micro website projects.- CRM Communications: Developed and executed CRM communications strategiesDigital Product Launches Managed/Executed:- IQOS ORIGINALS DUO- HEETS Summer Breeze (limited)- Fiit Viola, Tropic (limited)- HEETS Purple Wave- HEETS Sienna Selection- lil SOLID EZ- VEEV ONE, VEEV NOW- IQOS ILUMA- IQOS TEREA- Circular programme Show less

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  M.A.M educational movement

  Jun 2022 - Aug 2022

  Technical Marketing Manager
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  Met agency

  Jan 2023 - now

  - Content Optimization: Creating SEO-optimized content to enhance search rankings and visibility. - Business Automation: Advising on automating business processes and customer workflows.- Maps Management: Managing local listings and optimizing maps for better local SEO. - Platform Guidance: Providing expertise on leveraging platforms like Meta, LinkedIn, Telegram, and others

  • Digital Marketing Consultant

    Feb 2024 - now

  • Digital Marketing Manager

    Jan 2023 - Feb 2024
• 

  AMIO BANK

  Mar 2024 - now

  Head of Marketing

  - Omnichannel Strategy: Designing and executing marketing strategies across all channels.- Campaign Execution: Leading integrated campaigns across digital, social, and traditional platforms.- Team Leadership: Guiding marketing team to achieve strategic goals.- Market Insights: Leveraging research to identify trends and drive innovation.- Digital Excellence: Managing SEO, paid media, CRM, own website, paid-media and social media initiatives.- Partnerships: Collaborating with agencies and vendors for successful execution.- Performance Optimization: Measuring ROI and refining strategies based on analytics. Show less

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  Business Development Group

  Oct 2024 - now

  Marketing Management Trainer

  - Digital Tools: Training on Meta Business Suite, Ads Manager, and analytics tools.- Telegram Bots: Creating bots using AI and Python.- Automation: Implementing Manychat automation for streamlined workflows.- CRM Communications: Developing strategies for effective customer relationship management.- Email Marketing: Teaching email marketing techniques.