
Danny Maiorca

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About me
Freelance Content Writer, Copywriter, and Content Strategist
Education

Welling School
2006 - 2013
Solent University
2013 - 2016Bachelor’s Degree Sports Journalism Upper Second Class HonoursStudying a journalism-related university degree taught me transferrable content marketing skills, such as getting the desired information out of people, presenting stories in an interesting manner and the importance of identifying where your audience hangs out online so you can get in front of their eyeballs. While studying, a personal blog I ran on the side achieved 10,000 page views and I also co-founded the media team for a local football club.

University of Westminster
2018 - 2018Language Course NorwegianI studied beginner-level Norwegian at Westminster University, before going on to do intermediate and advanced courses on my own. In addition to giving me a base level of Norwegian, this increased my understanding of both Danish and Swedish.
Experience

Paysafe Group
Apr 2016 - Aug 2018Delved into the world of B2B marketing and SaaS through writing weekly blog posts about affiliate marketing and other digital practices. I also ran IA's social media accounts, edited coworkers’ content, and performed interviews with employees and industry stakeholders.I also collaborated with the Communications Manager, another Communications Copywriter, Designers, and other Marketing team members. Moreover, through press releases, I helped build industry relationships. Managed Skrill and NETELLER's online blogs. Produced engaging content related to gambling and financial trading, along with contributing to and editing B2C newsletters.
Communications Copywriter, Income Access
Nov 2016 - Aug 2018Content Marketing Executive
Apr 2016 - Nov 2016

Emerchantpay ltd
Aug 2018 - Jul 2019Marketing SpecialistThis hands-on role in London broadened my marketing horizons by getting involved in content strategy on a more granular level, as well as growing the company’s social media accounts through trial and error – in addition to the staple of weekly blog posts. I also collaborated with the other marketing team members, including the VP of Marketing, SEO Specialist, and Designers, to: - Deliver newsletter campaigns - Create print marketing materials (e.g. brochures) - Managing paid campaigns on Facebook, Twitter, and LinkedIn and segmenting audiences to deliver results - Product marketing assets (e.g. visuals for paid ads) - Develop content calendars - Write marketing emails Show less

Freelance
Aug 2019 - nowCopywriter, Content Strategist, and WriterAfter spending three years as an in-house content writer for finance software companies in London, I took the leap into self-employment in July 2019. Since then, I've helped SaaS businesses, tech companies, and agencies rank on page 1 in Google SERPs multiple times (while helping their clients do likewise).In addition to B2B SaaS and consumer tech, I also have experience in iGaming, fintech, and various other industries. I've written blog posts, white papers, news articles, webpage copy, and many other forms of content. I also do PR consulting and work closely with several teams, such as designers and other marketing/editorial team members.Clients include Clario, Globant, Dotdash Meredith, and Lifewire. Show less

MUO
Dec 2020 - nowSenior Writer and Editorial Team MemberI help MUO continue to reach millions of readers each month while adhering to its core mission of simplifying technology. The guides I contribute cover project management tools, creative software, and tech-oriented productivity tips. I have also spent significant time editing and proofreading team members' articles, along with mentoring other writers.

Clario Tech
Sept 2021 - nowContent Writer: MacI help MacKeeper's customers solve problems they're encountering with their Apple computers through long-form content that adheres to thorough briefs.

Danny in the North
Apr 2023 - nowFounderI created Danny in the North to share in-depth and authentic guides to travel in the Nordic region and life as an expat in Denmark. All of the words on the website are mine, and the blog is also full of original photos.
Licenses & Certifications
- View certificate

Developing Your Emotional Intelligence
LinkedInOct 2020 
Content Marketing Course
HubSpotMay 2021- View certificate

SEO: Keyword Strategy
LinkedInNov 2020 - View certificate

Marketing Foundations: The Marketing Funnel
LinkedInOct 2020 - View certificate

Sales Fundamentals
LinkedInSept 2020 - View certificate

Entrepreneurship Foundations
LinkedInSept 2020 - View certificate

SEO Foundations
LinkedInSept 2020 - View certificate

Advanced Content Marketing
LinkedInOct 2020 - View certificate

Writing with Impact
LinkedInOct 2020 - View certificate

The Persuasion Code: The Neuroscience of Sales
LinkedInSept 2020
Languages
- noNorwegian
- swSwedish
- daDanish
- enEnglish
- fiFinnish
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