
Isidora Petrovic
Teacher

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About me
Experienced Digital Project Manager | AI Governance | Data Analysis | Driving Innovation & Delivering Results through Strategic Planning & Data-Driven Insights | Passionate about Enhancing User Experience
Education

University of Novi Sad
-Bachelor of Arts English Language and Literature
The Coaches Training Institute
2018 - 2018Co-Active Coaching FundamentalsThe Coaches Training Institute is approved as a Continuing Professional Development (CPD) partner with Human Resources Professional Association (HRPA).

University of Toronto School of Continuing Studies
2023 - 2023Python for Data Science & Analytics 100%
George Brown College Continuing Education
2013 - 2014Instructing Adults Certificate Workforce Development and TrainingThe Institute for Performance and Learning (formerly the Canadian Society for Training and Development [CSTD]) recognizes that this certificate addresses the categories outlined in its Competencies for Training and Development Professionals.

University of Toronto
2015 - 2015E-Learning Program Planing and Implementation Course
University of Colorado Boulder
2001 - 2003Master of Arts (M.A.) Integrated Marketing Communication
Experience

Anglia
Sept 1995 - Jun 2001TeacherTeaching English as a foreign language to adults and children

University of Colorado
Sept 2001 - May 2003Teaching Assistant• Taught 3 sections of Russian Culture course and 2 sections of Russian Fairy Tales course to 100+ undergraduate students• Consistently received excellent student reviews

IBM
May 2002 - Aug 2002Marketing Intern• Chosen as the lead intern by peers and professors for a summer consulting project at IBM• Led six interns in evaluating marketing, CRM and sales tools, as well as internal communication• Presented final report to 12 top IBM Executives from all PSD departments in North America • IBM PSD Marketing team implemented key recommendations from this project

University of Toronto Career Centre
Oct 2004 - Jun 2011• Presented at the Canadian Association of Career Educators and Employers (CACEE) National Conference showcasing insights from one of the largest student surveys• Researched, distributed and wrote monthly, quarterly and yearly marketing reports on industry trends, employer activities and marketing campaigns• Performed SQL queries to analyze and extract data from the database with over 10,000 entries • Maintained and updated Career Centre employer website through writing original content for the website, quarterly employer e-newsletter, program profiles, and developing new podcasts Show less • Led a team of 8-10 students and colleagues in organizing the largest career fair at the University of Toronto for 3 consecutive years • Increased employer participation by 35% with the total of 135 participants including Microsoft, RBC, Research in Motion, Canadian Tire, Sears, and Pepsi • Introduced first automated tracking system to collect relevant data needed for event assessment• Liaised with the Ministry of Training, Colleges and Universities as the main contact for the University of Toronto for Summer Experience Program Show less
Marketing Employer Relationship Development Coordinator
Jun 2009 - Jun 2011Marketing & Advertising Coordinator
Oct 2007 - Jun 2009Marketing and Government Liaison, CDO
Oct 2004 - Oct 2007

University of Toronto, Faculty of Information
Jun 2011 - Jan 2017Career Services Manager• Established career services department independently by strategically planning and implementing small and large annual projects to support 500+ iSchool students and alumni• Developed strategic partnerships with over 150 external stakeholders to engage with and recruit students through practicum, co-op, and work opportunities, and networking events• Coached students and alumni in one-on-one meetings on career options and goals, job search strategies, job applications, negotiating offers and changing careers • Designed and delivered 8 tailored professional development workshops receiving consistently high attendance and positive feedback Show less

Faculty of Information, University of Toronto
Aug 2015 - Jan 2017Program Manager• Managed multiple large, cross-functional and longitudinal projects, independently and collaboratively, and built structure that supports continuous building of relationships with internal and external stakeholders• Collaborated with IT staff in designing and developing innovative software solutions by identifying business requirements and needs of senior management and supporting development process• Translated technical concepts of newly developed solutions to senior faculty receiving all approvals • Designed and managed a work integrated learning (WIL), experiential program for Master of Information students• Designed and developed all aspects from the conceptual plan, to researching best practices, writing proposals, and getting approvals at all three levels within U of T (governing council, faculty council, SGS) in collaboration with a senior faculty member• Achieved 96% success rate for co-op student employment in the inaugural year Show less

University of Toronto - Rotman School of Management
Jan 2017 - Dec 2019Program Manager, Lead CS• Led a team on major complex project of selecting and implementing new CRM (Salesforce)• Recommended and negotiated CRM features and API options by engaging internal stakeholders, and Salesforce team, resulting in seamless integration of systems across the division• Managed stakeholders acting as primary contact for product issues and updates, gathered feedback and ensured alignment on product changes by translating technical concepts effectively• Collaborated with engineering, developers and IT by jointly developing innovative digital products based on identified business requirements, research, data analysis and needs• Documented requirements and processes elicited from key stakeholders, with user stories and wireframes, by comparing current with future state and focusing on high value goals• Developed new micro-site collaborating effectively with engineering and marketing, which addressed the needs of clients in a short time frame • Negotiated contracts and hired vendors and experts in the field, while managing budget for two programs• Hire, trained and supervised unionized and non-unionized employees• Facilitated training sessions, workshops, and webinars using e-learning tools• Provided coaching to managers, directors, and leaders working in largest Canadian and international companies in banking, accounting, consulting, aerospace, technology, etc. • Supported working professionals through 1-on-1 coaching focusing on leadership development, 360 assessment, setting professional goals, etc.• Provided guidance on career management for successful career pivot and career advancement Show less

IP
Jan 2020 - nowConsultant, Project Management & Data Analytics- Managing project of developing AI Ethics and Governance framework for development of AI policies within higher education context- Project Manager for development of IT strategic priorities based on comprehensive ITS review for a client in higher education- Consult on strategy, data analytics, governance, project management, business development and marketing with efficient budget planning- Advise clients and collaborate on building digital products, data BI systems, analytics dashboards (Tableau, PowerBI), data governance policies, and CRM databases Show less

University of Toronto, Division of the Vice-President Research & Innovation
Oct 2020 - Dec 2023Project Manager / Product Owner, VPRI Data Analytics• Managed Tableau Dashboards organization-wide project using Agile, Scrum, as Product Owner• Developed data governance framework and ensured it was followed by 500+ clients• Maintained documentation on common data dictionaries (Data Cookbook), data usage and data governance• Facilitated implementation of data quality standards, data use, protection of sensitive data through modifications to organization behavior, governance metrics, processes, and tools across institution• Designed data visualization dashboards that empower clients with their data• Collaborated with clients on developing and improving systems by understanding their needs, creating use cases, prototypes, resolving concerns and finding creative solutions• Researched, analyzed, and recommended solutions to project challenges• Utilized Jira for project planning, progress, and automating workflows• Collaborated with subject matter experts, business intelligence, engineers, and designers to develop new systems from idea to completion• Identified and resolved systemic data integrity issues following data governance protocols• Assessed and determined methodologies for data retrieval and manipulation• Queried databases and data mart (DB2) using SQL (DBeaver)• Designed and created annual report using Adobe Creative Suite (Adobe InDesign, Photoshop, etc.)• Conducted detailed data analysis to inform executive leadership's decision making with key performance indicators (KPI)• Analyzed financial data and provided budget metrics for the university's annual budget projections and reports• Provided metrics to internal and external stakeholders such as government, corporations, associations, etc.• Trained new Tableau users, serving as go-to person for dashboards questions and data requests• Created visualizations in Tableau that suite the needs of all clients• Designed and delivered presentations to executives and large audiences at conferences Show less
Licenses & Certifications
- View certificate

Python for Data Science & Analytics
University of Toronto School of Continuing StudiesAug 2023 
Professional Chocolatier Certificate
George Brown College Continuing Education- View certificate

The Data Science of Nonprofit Service Organizations, with Barton Poulson
LinkedInMar 2023 - View certificate

AI Agents: Preparing Your Organization for Change as a Business Leader
LinkedInNov 2024 - View certificate

SAS® 9.4 Cert Prep: Part 01 SAS Programming Essentials
LinkedInMay 2021 - View certificate

Executive Coaching
LinkedInAug 2020 - View certificate

Agile Foundations
LinkedInMay 2020 - View certificate

Business Analysis Foundations
LinkedInMay 2020 
Instructing Adults Certificate
George Brown College Continuing EducationJan 2014
CareerLeader Assessment Training
CareerLeader, LLCJan 2017
Volunteer Experience
Mentor
Issued by Toronto Region Immigrant Employment Council (TRIEC) on Apr 2017
Associated with Isidora Petrovic
Languages
- geGerman
- itItalian
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