Will D. Charron

Experience

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  Price Chopper Supermarkets-Market 32

  Jul 2007 - Jul 2014

  Front End Supervisor & Price Change Coordinator

  • Managed Front End Department of 60+ retail associates and trained new employees for supervisory and cash-handling positions• Supervised Customer Service Department's resolution of customer inquiries, price changes, and refunds• Audited inventory management system price accuracy and coordinated point-of-sale changes to improve customer satisfaction

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  Vergennes Union High School

  Jan 2013 - May 2013

  Instrumental Music Intern

  • Built curricula and instructed instrumental music department of 300+ students• Organized and conducted school-wide instrumental performances• Created print marketing collateral for music events

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  Loyal's House of Blood Production

  Jun 2013 - Jul 2018

  Marketing Manager & Post-Production Editor

  • Increased revenue 30%, website traffic 50%, and social media followers 200% through targeted ad placement, website optimization and integration with YouTube, and SEO-friendly content• Scripted, produced, and edited 2-3 films per calendar year, generating 30,000+ views across platforms

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  Wild Music Studios

  Jun 2013 - Jul 2018

  Owner & Music Educator

  • Oversaw all marketing, finance, and curricula development; grew revenue by 10%+ each year• Instructed 500+ individually tailored music lessons to students of all ages, increasing musical ability and appreciation for the arts throughout New England

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  Vermont Music Fest

  Dec 2013 - Sept 2014

  Community Engagement Strategist

  • Boosted music festival's revenue 50%, web traffic 40%, and event attendance 70% YOY by designing new website and social media portfolio and creating digital ads, press releases, and multimedia content• Directed three cross-functional teams in marketing, sponsorship acquisition, and supplier relations

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  TD

  Apr 2015 - Nov 2021

  Teller, Head Teller, Branch Supervisor, Branch Manager

  • Managed high-traffic retail branch commanding over $83MM in investible assets• Retained over $2.5MM for the bank through management of sales campaign targeted at maturing CDs• Spurred deposit and loan product sales growth of 25% and customer satisfaction increase of 50% across multiple branches by analyzing consumer data and implementing strategic sales and marketing initiatives• Maintained all audit procedures and operational documentation; mentored teams in finance and sales to ensure accuracy and efficiency of sales and customer service interactions• Initiated targeted promotions and direct marketing activities based on sales analyses• Organized and promoted annual company-sponsored community benefit events, fostering community involvement while building team engagement Show less

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  Self-employed

  Jan 2018 - now

  Will D. Charron - Marketing Consultant

  • Founded and manage Vermont For Real to promote local businesses and tourism; 500K+ Q4 impressions and nearly 14K followers on Instagram (@vermontforreal)• Generated 20% increase in digital artist client's top-line revenue through strategic pricing plan• Doubled law firm’s estate planning revenue through design of multi-channel advertisement campaign• Boosted music festival's revenue 50%, web traffic 40%, and event attendance 70% YOY by designing new website and social media portfolio and creating digital ads, press releases, and multimedia content• Grew film studio's revenue 30%, website traffic 50%, and social media followers 200% through targeted ad placement, website design, development, optimization, and integration with YouTube, and SEO-friendly contentCurrently manage projects to improve profitability and brand awareness of startup and small business clients, including but not limited to:• Marketing strategy (go-to-market, ongoing, rebranding, and pricing strategies)• Marketing execution (content development for websites, social media portfolios, advertisements, email campaigns, and print)• Advertising (search engine marketing, social media ads, web ads, print ads)• Videography (scripting, storyboarding, production, post-production editing) Show less

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  Indiana University - Kelley School of Business

  Aug 2018 - May 2020

  Graduate Assistant - Case Interview Prep / Video & Social Media Strategy

  • Managed video and social media content strategy and development, resulting in a 20% growth of the GCS follower base and launch of YouTube channel with two completed videos • Mentored MBA students through 200+ case interview sessions, improving the overall casing ability of the Kelley MBA program

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  Domino's

  May 2019 - Aug 2019

  MBA Marketing Intern

  • Directed comprehensive research and analysis project on restaurant delivery landscape and food delivery services; presented insights and strategic recommendations to C-suite senior management• Managed creative agency and cross-functional teams through $800,000 project to redesign standard supply chain truck graphics for installation on 150 trucks through 2022• Led agency and cross-functional teams through creative briefing and production of two 0:15 and 0:30 evergreen radio spots to drive incremental sales of carryout promotion Show less