
Einav R.
Radio Show Host and music editor

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About me
Director of Marketing and Digital ★ Digital Marketing Manager
Education

The Max Stern Yezreel Valley College
2009 - 2012Bachelor of Arts (B.A.) Communication and Media StudiesJizraeel Valley Academic College, North Israel

Tel Aviv University
2014 - 2016Master of Arts (M.A.) Mass Communication/Media Studies
Experience

106fm
Jan 2009 - Jan 2012Radio Show Host and music editorBroadcaster of "Jazz Do It" show and Artists host at "local show" 🎶

Davidson Institute for Talent Development
Jan 2010 - Jan 2012Perach Project Coordinator and Marketing ManagerResponsible for spical social projects of two cities (Afulah & Nezerath ilit)

Keshet tv
Jan 2011 - Jan 2012Tv reporterNorhern 22 chanel news (Mako)

Almog marketing solutions
Sept 2012 - Jun 2013Account ManagerEvents, Exhibitions and Sales Promotions

Zap group
Jun 2013 - Aug 2017Creating and managing marketing and loyalty-programs at zaprest to encourage clients engagement with businesses and increase conversions through the brands. *Creating Marketing Strategy*Email Marketing*Mobile Marketing*Mobile apps>> Managing Strategic Clients as cross-company teams and projects from different divisions, such as SEO, SEM, PPC, Social Media, Graphic design, programmers, and more.>> Working with many organizational interfaces, such as: sales, marketing, IT>>Analyzing activities and recommending appropriate actions accordinglyCLM = Customers loyalty programs & retention solutions Show less
Loyalty Marketing Manager (Digital)
Oct 2014 - Aug 2017Strategic Account Manager
Jun 2013 - Oct 2014

IsraelGives.org
Aug 2017 - Jan 2022Director of Digital MarketingThe first and leading online fundraising platform in Israel.Responsible for the full cycle of the company's digital marketing activities including B2B and B2C Creating marketing plans and creative visual content in all platforms.Development of digital marketing funnels in Hebrew and English; Email, Social Media (Facebook, Instagram, Linkedin), PPC campaigns and optimization (Google Ads, Facebook Ads) by managing and supervising vendors and agencies as well as hands-on work. Manage content of a few websites, obtain and edit PR articles, advertise using pop-ups, push messages, bi-directional messages system on the site, Product tours, sms and more. Database management.Advertising budget management, constantly measuring ROI on all funnels.Collaborative teamwork with Sales, Service, Projects and Productions, CEO, CTO, Finance and Accounting. Working with external suppliers and interfaces, in Israel and abroad. Show less

Felman Writings
Feb 2022 - Sept 2022Marketing Specialist
The network of leisure, culture and community
Oct 2022 - nowSenior Director of MarketingMarketing and digital director of the network of centers for leisure, culture, and community in the region of South Netanya - the sixth largest city in Israel. As part of the role: development of marketing channels, strategy, and tactics.Guidance and management of team and vendors.Online and offline advertising, ATL & BTL, PR, media, websites,social media, print, Mass communication, interpersonal communication.
Licenses & Certifications

M.A. Media & Mass communication
Tel Aviv UniversityMay 2016
Google Analitics for Digital Marketing Managers
LIXFIX Conversion Optimization Ltd.
Volunteer Experience
Spokesperson
Issued by Youth Council
Associated with Einav R.
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