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Jordan Maciver

Jordan Maciver

Brand & Communications Assistant - Dremel EMEA

Followers of Jordan Maciver960 followers
location of Jordan MaciverEdinburgh, Scotland, United Kingdom

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  • Timeline

  • About me

    EMEA Marketing Manager, N-able

  • Education

    • Bell Baxter High School

      2005 - 2011
      Classes include: Business Management, Media Studies, Maths, English, Physics, Drama, Music

      I spent much of my free time at Bell Baxter with the performing arts department, taking part in several music and drama performances throughout my time there. This includes but isn't limited to; the Shakespeare Schools Festival, Spring/Autumn/Winter Concerts, Fife Schools Rock Band Competition.Aside from performing several times with the school, I was also a member of the local youth musical theatre group, where I performed in two musicals as part of a fairly large ensemble. It was… Show more I spent much of my free time at Bell Baxter with the performing arts department, taking part in several music and drama performances throughout my time there. This includes but isn't limited to; the Shakespeare Schools Festival, Spring/Autumn/Winter Concerts, Fife Schools Rock Band Competition.Aside from performing several times with the school, I was also a member of the local youth musical theatre group, where I performed in two musicals as part of a fairly large ensemble. It was also at school I learned to play guitar to a fairly high standard, and I was a member of several bands during my time at Bell Baxter. Show less

    • Marketing Week Mini MBA with Mark Ritson

      2020 - 2020
      Mini MBA Marketing

      The MW Mini MBA in Marketing is a CPD accredited, MBA level course. Covering the same content and theories as the marketing core class taught on MBA programmes at the top business schools, but in just 12 lessons.

    • The Robert Gordon University

      2011 - 2015
      BA (Hons) International Business Management International Business Management 2:1

      Activities and Societies: Union DJ Key modules include: Marketing, Management Concepts, Economics, Business Law, Consumer Behaviour, International Human Resource Management, Corporate Ethics, International Management.PROJECT EXAMPLEManagement In Practice – Dremel Europe Case StudyDemonstrated how various theories from a range of University modules contributed to and developed placement experience. Detailed report discussed the use of the marketing mix and Porter’s five forces at Dremel Europe. Applied university… Show more Key modules include: Marketing, Management Concepts, Economics, Business Law, Consumer Behaviour, International Human Resource Management, Corporate Ethics, International Management.PROJECT EXAMPLEManagement In Practice – Dremel Europe Case StudyDemonstrated how various theories from a range of University modules contributed to and developed placement experience. Detailed report discussed the use of the marketing mix and Porter’s five forces at Dremel Europe. Applied university learned theory to a personal real life example. Report was graded at A level. Show less

    • Cologne Business School

      2012 - 2012
      International Business Management Study Abroad

      My Erasmus experience in Cologne is one of the best things I have ever done in my entire life. The excitement of moving abroad and meeting completely new people is something I will never forget, not to mention the friends I made from all over the world. Key modules at CBS include: Supplier Relationship Management, International Marketing, Customer Relationship Management, International Procurement, Comparative International Management, German (A1+).PROJECT EXAMPLEInternational… Show more My Erasmus experience in Cologne is one of the best things I have ever done in my entire life. The excitement of moving abroad and meeting completely new people is something I will never forget, not to mention the friends I made from all over the world. Key modules at CBS include: Supplier Relationship Management, International Marketing, Customer Relationship Management, International Procurement, Comparative International Management, German (A1+).PROJECT EXAMPLEInternational Marketing - Improving Stakeholder Interaction at HondaChose two parts of the value chain and presented a detailed group report on improving relationships with stakeholders through the use of new technologies such as social media and the internet. Role involved researching and developing the idea of a new customer forum for new products and ideas, as well as assisting the other international team members complete work of a high standard- particularly helping with English skills. Show less

  • Experience

    • Bosch Power Tools

      Jul 2013 - Jul 2014
      Brand & Communications Assistant - Dremel EMEA

      My internship at Dremel was part of my third year work placement option through Robert Gordon University. Here I worked as part of the 5-member Brand & Communication team, specialising in Internet marketing activities and POS communication.- Responsible for creating simple and effective briefings for various agencies; liaised with graphic designers, Internet agencies, Photographers, POS designers etc. - The first intern at Dremel Europe to oversee the design and creation of packaging artwork, involved briefing on layout, discussing designs with the product team and reviewing updates and changes.- Communicated with our many brand managers all over EMEA to assist on a variety of topics. In many cases the first port of call for Brand Manager queries. - Frequently investigated future trends in Internet marketing, POS communication and general branding activities in order to keep the brand strong and innovative. - Created in-depth internet statistical data using Google Analytics in order to ascertain successes and failures on the website. This data was then used by managers to help with decision making. Show less

    • Exmos Ltd

      Jul 2016 - Jul 2018
      Marketing Coordinator

      Exmos are passionate about providing Industry with the tools it needs to succeed in a challenging global market. By monitoring information and operational processes, we can provide real-time data represented so clearly that critical decisions can be taken in a heartbeat. Our remote monitoring platform, SentiLAN™, uses Big Data and Machine Learning to deliver optimum process performance in our customers’ facilities, no matter where they are in the world. And if they do run into any challenges, our highly-trained engineers are on hand 24/7/365 to help them keep the lines running. In short, we can tell manufacturers what's right and what's wrong in their world. Now.As Marketing Coordinator, my responsibilities cover all marketing activities for Exmos, including:• Writing, presenting and delivering the Exmos Marketing Plan in line with company objectives.• The running of and management of our marketing automation platform. • Content creation such as eBooks, blogs, printed collateral, web pages, case studies, automation emails, videos and more. • PR, including building partnerships with press and leaders in the manufacturing media, submitting press releases and entering national industry competitions. • Graphic design of printed collateral and online media using Canva (examples below). • SEO/website maintenance & HTML/CSS changes using our web CMS Umbraco. • Social Media content posting, scheduling and engagement across multiple professional profiles, using automation tools including Hootsuite, Crowdfire, DuxSoup, RoundTeam and more. • Use of Google Analytics, Power BI, Twitter Analytics and LinkedIn Tracking to monitor web usage and social media interactions. • Updating Dynamics 365 with business leads gained across all social media channels. • Attending events & business networking on behalf of Exmos at events such as industry clinics, award dinners & investor showcases. Show less

    • Axios Systems

      Jul 2018 - Dec 2019
      UK Marketing Executive

      Axios Systems is committed to delivering innovative IT Service Management (ITSM) and IT Operations Management (ITOM) solutions that help customers not only improve their infrastructure operations, but also enhance service delivery across business functions, including HR, Facilities Management and Finance. Axios is recognized as a world leader by leading analysts and their global client base, with a 100% focus on service management technologies. Our enterprise software, assyst, is purpose-built to transform IT departments into profitable business-focused customer service teams. assyst is accredited for all 16 PinkVERIFY™ ITIL® processes, and Axios were the first vendor to achieve this within a single solution. Show less

    • Dayshape

      Jan 2020 - May 2022

      Dayshape is an AI-powered planning and scheduling platform, built from the ground-up for professional services firms. We created Dayshape to help you maintain an optimal workforce and to ensure it supports your mission: profitability and growth, outstanding client service, and fulfilling careers for your people.

      • Marketing Manager - Campaigns

        Jan 2021 - May 2022

      • Marketing Executive

        Jan 2020 - Jan 2021

    • N-able

      May 2022 - now

      • EMEA Marketing Manager

        Dec 2024 - now

      • Go-to-Market Manager - Cove Data Protection

        Nov 2022 - Dec 2024

      • Campaign Operations, Senior

        May 2022 - Nov 2022

  • Licenses & Certifications

    • Digital Marketing Campaign Planning

      CIM | The Chartered Institute of Marketing
      Mar 2020

    • Sprinklr Ads Analyst Pro

      Sprinklr
      Nov 2022
      View certificate certificate

    • Cove Data Protection "Master of Disaster Recovery"

      N-able
      Mar 2024
      View certificate certificate

    • Digital Garage - Online Marketing Fundamentals

      Google
      Jun 2018