
Alleena Abdullah
Trainee

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About me
Business Consultant & Professional Learning Facilitator | Social Entrepreneur & Speaker | Certified Coach & Mentor
Education

ESSEC Business School
2003 - 2006Master of Business Administration - MBA Hospitality Administration/ManagementIMHI (CORNELL-ESSEC), Paris, FranceMBA in International Hospitality Management* A joint program of Cornell University and ESSEC Business School (Accredited by the American Assembly of Collegiate Schools of Business )Completed specialised electives: Luxury Concepts and Services, Casino Management, Strategic Decision Making, Business Computing, Strategic Management, Project Development, Principles of Real Estate

The American University of Paris
1997 - 1998Accounting and FinanceActivities and Societies: Summer course

Vatel France
2001 - 2003Bachelor's degree Hospitality Administration/ManagementPost Graduate Diploma in International Hotel and Tourism Management / Twinning program with PERNAS Hotel School Kuala Lumpur, Malaysia* French Licence in International Tourism and Hotel Management, University of Perpignan, Perpignan, France
Experience

Le Bristol Paris
Jun 2004 - Dec 2004TraineeVatel Hotel School Internship in credit control

Credit Agricole Indosuez (France) (Fund Placement Group)
Jun 2006 - May 2007TraineeESSEC Business School Internship in Financial ManagementFOREX, Stocks and Bonds, Risk Management, High net worth Portfolio Management, Line of Credit, Real Estate and Trustees

Technip
Jan 2007 - Jan 2008Account ExecutiveKey Accounts Executive: Oil and Gas UpstreamManaging oil & gas accounts: Shell, BP, Exxon-Mobil, Conoco-Phillips, Chevron

Nestlé
Mar 2008 - Sept 2016Senior Brand ManagerSenior Brand Manager 2015-2017 (Total hot cereal, MILKS BUSINESS UNIT)Brand Manager: Retail Brand(Total hot cereal, MILKS BUSINESS UNIT) Nestum, Coffeemate 2012- Sept 2015Sales Executive & Brand Manager: Nestlé Professional (out-of-home business)Food (Maggi, Buittoni) and Beverage (Milo, Nescafe, Sjora, Perrier, Coffeemate) portfolio 2008- 2011Nestlé Management Trainee 2008Key extracurricular activities: Nestlé ROCKS CSV & CSR Volunteer Program 2008-2017Nestlé Recreational Club (2012)Nestlé Everyday Coaching business unit representativeDigital Marketing development business unit representative Transform to Win: team lead for total company key process improvement Show less

Organic Farm a little farm on the hill
Feb 2017 - Apr 2020Director Of Operations & Sous ChefKey roles: Management and operations of total food and beverage, purchasing & F&B suppliers, housekeeping, business strategy and organic farm delivery.7-acre farm / 60 pax capacity restaurant • Total kitchen management with owner and Executive Chef- Implementation of hospitality operational processes• Human resource: change management for local and foreign workers, performance management and overall administration• Menu development: SOPs, training and production• Business F&B strategy & development with owners: collaboration and development of potential hospitality activities• Farm customer management: relationship with customers, delivery and ordering of farm produce Show less

Local & international companies
Sept 2019 - Jul 2020Brand ConsultantBrand portfolio upon request

Yellow Tree Global
May 2020 - nowFounderBrand & Marketing Training & Consultancy Serving Corporations, SMEs, Micro-Businesses & Underserved CommunitiesFood Sustainability & Cultural Heritage Projects

Ulam School
Aug 2020 - May 2024Brand and Marketing LeadThe Ulam School project aims at creating public awareness on the benefits of eating wild greens while leveraging on connectivity and digital technologies in order to engage younger generations.

Pathway
Nov 2020 - Apr 2023Co-founder, Brand & Marketing ChieftanBusiness Advisory Specialising in Digitalisation, People Development & Internationalisation

Flowgroup Malaysia
Jun 2023 - nowAssociate PartnerAs an Associate Partner with Flowgroup Malaysia, I complement the team to provide project-based support through my experience in Consulting, Coaching and Branding. I will also be involved in the design and implementation of organizational team initiatives to enhance people collaboration, communication and team effectiveness.Flow Group is a global consultancy firm that prepares people, teams and organizations for growth and performance in Organizational Development, Culture, Leadership, Innovation and Change Management. Connect with us to see how you can develop your teams into a state of Flow! Show less

Acacia Blue Sdn Bhd
Oct 2023 - Aug 2024AssociateAcacia Blue specialises in purpose-driven strategic communications and brand consultancy, bridging the gap between environmental and social impact and business profitability.

Merawan
Jan 2024 - nowPartnerALLEVIATING LEADERSHIP POVERTY We believe in a world where leaders are equipped to nurture their teams and grow their organisations.

ESSEC Alumni
Jan 2024 - nowPresident Malaysian ChapterOur aim is to provide a platform where ESSEC alumni can not only expand their professional networks but also find support in settling into Malaysia and thrive in their endeavors.
Licenses & Certifications
- View certificate

Virtual LearnCaster Trainer
EnSync LearningFeb 2021 - View certificate

Certified Neuro Linguistic Programming Coach Practitioner
Human Equation Sdn BhdDec 2022 - View certificate

Digital Jedi Masterclass with Aseem Puri
UnileverSept 2015 - View certificate

Certified HATS Facilitator Highly Adaptive Thinking Skills
EnSync LearningJul 2023 - View certificate

Neuro Linguistic Programming Practitioner
Human Equation Sdn BhdJul 2021 - View certificate

Certified CLEAR Facilitator Communicating Logically, Empathically And Responsively
EnSync LearningMay 2023 - View certificate

TRAIN-THE-TRAINER
HRD Corp - Human Resource Development CorporationNov 2020 - View certificate

Introduction to Marketing and Sales
NestléMar 2012 - View certificate

CERTIFICATE OF ACCREDITATION
HRD Corp - Human Resource Development CorporationDec 2022 - View certificate

Certified DESIGN Facilitator Developing Elegant Solutions for Innovation, Growth & Navigation
EnSync LearningJun 2023 - View certificate

Practitioner Time Line Therapy® Training
Human Equation Sdn BhdJul 2021
Volunteer Experience
Institute of Ethnic Studies, working committee
Issued by National University of Malaysia (UKM) on Nov 2020
Associated with Alleena AbdullahPro bono Brand and Marketing Coach and Mentor
Issued by Brand management on Aug 2019
Associated with Alleena AbdullahContributing Writer
Issued by Star Media Group Berhad on Mar 2023
Associated with Alleena AbdullahBrand Ambassador
Issued by eatdrink.my on Sept 2019
Associated with Alleena AbdullahCommittee Member
Issued by Kuala Lumpur Society on Oct 2020
Associated with Alleena Abdullah
Languages
- maMalay
- enEnglish
- frFrench
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