Darilynn Criss

Experience

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  Marquette Group

  May 2000 - Nov 2010

  - Manage relationships including C-level executives and financial decision makers- Lead cross-functional account teams simultaneously to achieve sales goals in directional media- Create and execute testing plans to demonstrate value and ROI of advertising programs- Attend clients’ conventions throughout the country to educate clients and promote marketing initiatives- Develop, prioritize and execute strategic plans for multiple account teams concurrently - Assign tasks and set priorities for each client team - Manage seamless integration process for assigned new business - Develop, forecast and reconcile budgets and monthly projections Show less

  • Account Development Manager

    Oct 2003 - Nov 2010

  • Account Sales Associate

    Sept 2002 - Oct 2003

  • Customer Service Representative

    May 2000 - Sept 2002
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  American Marketing & Publishing

  Jan 2011 - Sept 2011

  Outside Sales Account Manager

  - Consistently ranked in top 10% of sales reps; top sales in state twice- Developed local Yellow Pages and text marketing strategies for local businesses- Evaluated employment candidates through a ride day processEach of our 50,000 customers receives an in-person call to renew their participation in our directories.

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  Caterpillar Inc.

  Sept 2011 - now

  Create and execute effective communication plan to support Dealer Digital Excellence Program and Cat Digital Dealer Support to increase awareness, utilization and perceived value throughout the enterprise and dealer network. Develop global communication strategy with enterprise impact across multiple programs. Facilitated program relaunch and lead sub-team resulting in alignment to key enterprise priorities. Develop material in support of program training and execution including FAQs, podcasts, SharePoint, testimonial videos, website and presentations. Show less Created and delivered robust, easy-to-understand communication plans for production, management and executive audiences regarding government affairs topics, including articles, leader talking points, handouts, posters, digital signs, infographics, newsletters, videos, websites and presentations. Supported communication needs of multiple managers, directors and vice president in fast-paced environment including internal and external presentations with speaker notes, talking points and key policy positions. Participated in strategic planning to navigate organizational change for CATPAC and Get Out the Vote initiatives, including the CATPAC Peer-to-Peer recruitment campaign resulting in all-time high $1M in contributions. Planned and executed grassroots campaigns through public relations style approach, resulting in tens of thousands letters sent to officials regarding key legislative issues impacting the business. Planned and ran quarterly CATPAC member meetings including agenda, presentation, guest speakers and event recording. Show less

  • Communications Manager

    Mar 2024 - now

  • Digital & Technology Marketing Consultant

    May 2021 - Mar 2024

  • Caterpillar's Women's Initiative Network Global Chairperson

    Nov 2021 - Dec 2023

  • Digital Consultant-Marketing Communications

    Jun 2018 - Apr 2021

  • Women's Initiative Network of Central Illinois Chapter Chairperson

    Jan 2019 - Dec 2020

  • Government Affairs & CATPAC Communicator

    Feb 2015 - May 2018

  • Buyer

    Sept 2011 - Jan 2015