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Laura Koglmann

Laura Koglmann

Banking

Followers of Laura Koglmann882 followers
location of Laura KoglmannVienna, Vienna, Austria

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  • Timeline

  • About me

    WU MSc. Marketing | L'Oréal | Unilever

  • Education

    • WU (Wirtschaftsuniversität Wien)

      2019 - 2023
      Bachelor of Science - B.Sc. International Business Administration

      Activities and Societies: Marketing Club 2022 - Specializations: Marketing, International Business- Merit-based scholarship in 2021/2022 academic year- Rector's List 2023 summer term- Bachelor Thesis: Telling Stories to Strengthen the Brand. An Examination and Analysis of Storytelling in Marketing. (Grade: 1.0)- GPA: 1.45

    • University of Sussex

      2022 - 2022
      Bachelor of Science, BSc, International Business Administration and Economics

      Exchange SemesterCourses: - Macroeconomics 2- Microeconomics 2- Monetary Theory and Policy- French for Professional Purposes- GPA: 1.25

    • WU (Wirtschaftsuniversität Wien)

      2024 - 2026
      Master of Science - MS Marketing

  • Experience

    • UniCredit Bank Austria AG

      Jul 2018 - Jul 2018
      Banking

      - First point of contact for customers- Responsible for various administrative tasks

    • Digital Minds

      Mar 2019 - Jun 2019
      Digital Marketing

      - Created and optimized SEO-focused website content using tools like WordPress and optimization- Conducted keyword- and market research

    • ASFINAG

      Aug 2022 - Sept 2022
      Human Resources

      - Conducted research and analysis regarding employer branding strategy on social media- Managed internal data and documents with tools such as Doxis- Created and analysed a questionnaire regarding childcare options in the office, derived action steps

    • Unilever

      Jul 2023 - Dec 2023
      Channel Marketing

      - Project lead in a team of 5 people to refresh as well as to create new Selling Stories - Conducted strategic competitor- and market analysis and derived action steps with tools such as Tableau- Adapted DACH campaigns to the local Austrian market, reaching 35,000+ customers- Marketing management for a masterclass-event with 25 Top Chefs- Responsible for the communication with several external agencies regarding asset briefings etc.- Presented the quarterly marketing activations to the sales force and the marketing and sales leads- Managed website landing pages and created newsletters Show less

    • L'Oréal

      Mar 2024 - Aug 2024
      Marketing Activation Lancôme

    • WU (Wirtschaftsuniversität Wien)

      Nov 2024 - now
      Social Media Management

  • Licenses & Certifications

    • Certificate in Advanced English - Score: 204, C2

      Cambridge Assessment International Education
      Jun 2017
      View certificate certificate

  • Honors & Awards

    • Awarded to Laura Koglmann
      Rector's List Edeltraud Hanappi-Egger Aug 2023 Received for being in the top 1% percent of students during the summer term 2023

  • Volunteer Experience

    • Tutoring

      Issued by GRG1 Stubenbastei on Jan 2015
      GRG1 StubenbasteiAssociated with Laura Koglmann

    • Team Member

      Issued by WU-Marketing Club on Mar 2022
      WU-Marketing ClubAssociated with Laura Koglmann

    • Marketing Associate

      Issued by Business & Finance Club Vienna on Sept 2023
      Business & Finance Club ViennaAssociated with Laura Koglmann