Anna Domanitskaia

Experience

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  Yandex

  Apr 2008 - May 2016

  Project / Product Manager

  Yandex is a largest search engine in Russia, holding 65% of the market. Yandex.Direct is it's context advertising system, which bring about 70% of the company revenue. As a Project Manager at Yandex.Direct: - launched retargeting, which brings about 40% clicks and revenue of Yandex Advertising Network - launched the representative system, which helps managing access for clients and advertising agencies - Launched Wordstat.yandex.com: developed the second version of the product, making possible x10 growth and scalability. Contracted the data renewal period from 14 to 3 days. Increased reliability of the forecast. - organized a knowledge database for 2nd line customer support, and 3rd line customer support, which helped to reduce average clients requests processing time from 11 to 4 hours. Show less

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  Watercolor & Artists online course - co-owner

  Nov 2017 - Feb 2021

  Watercolor & Artists online course - co-owner

  As a co-owner I have launched 3 courses, each of them has run several times. Also launched 2 educational marathones in instagram, which helped us gain auditory (5000 users >> 8000 users for that moment) - leading the whole project, thus gaining entrepreneurial experience- market research, conducting user interviews, defining customer needs- lean startup production, no-code project- developing the training program in collaboration with the tutor artist- organisation of the tutorial process itself Show less

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  OkAuto

  Sept 2019 - Aug 2020

  Product Manager

  OKauto is a mobile app for car owners, 200k MAU, 500k+ installs (iOS&Android).- Launched new product direction (spare parts, tyres)- Conducted 30+ user interviews and UX tests, that helped to increase revenue by 15% - Specified and and prioritized market and product requirements- Lead the product development division of 9 people - Defined OKR's and set targets in collaboration with the team members- Set up agile-based development and testing process, which helped to release a new version each 2 weeks Show less

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  Kodland

  Aug 2020 - Dec 2021

  Product Manager

  Kodland is an international digital skills online-school for children and teenagers. As a product manager at Kodland I have: - conducted 30+ user interviews and ux-tests and completed 3 researches, which helped us to define our strategy and backlog - lead a significant update to internal services, increasing our teachers and sales team daily work speed - implemented internal balance+payments system- took part in designing new booking system MVP, which helped us to test the idea and specify the requirements for the future development- implemented a scrum-like development process and Jira as a task-manager Show less

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  ADXAD Network

  Aug 2022 - Dec 2023

  Product Manager

  ADxAD is an advertising RTB platform.As a product at ADxAD I have: - Led and successfully managed an international, fully-remote team.- Conducted extensive product research, including user interviews, UX tests, and market research, to gain valuable insights and inform our decision-making process.- Fostered strong collaboration with the marketing department, resulting in significant improvements in user acquisition and activation rates.- Worked closely with the design department to enhance our UI&UX, providing a seamless and delightful user experience.- Actively contributed to the development and prioritization of our product roadmap, aligning it with the company's strategic goals.- Engaged in a continuous and rigorous hypothesis testing process, driving data-driven improvements to our products. Show less

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  Junion

  Feb 2024 - now

  Product Manager