Abdallah Maraqa

Experience

• 

  Al Mada Al Arabi/ Family Business

  Jul 2001 - May 2002

  Marketing Coordinator
• 

  NISR AL ARABI INSURANCE CO.LTD

  Feb 2003 - Apr 2005

  Sales Executive / Licensed Consultant
• 

  Zain Jordan

  Jul 2004 - Sept 2008

  • Led the Sales division, preparing budgets, targets, and commission schemes. • Achieved one of the biggest deals in Zain with the Arab Bank. • Oversaw a portfolio of products/services, exceeding budget for three consecutive years. • Launched innovative products, including the first Hybrid Product, unlimited VPN service, and handset subsidy penalty scheme.

  • Sales Supervisor

    Sept 2007 - Sept 2008

  • Marketing Team Leader (Postpaid and Prepaid)

    Jul 2004 - Sept 2007
• 

  Zain

  Sept 2008 - Nov 2009

  Group Key Account Manager/ Middle East and Africa

  • Prepared annual budgets, targets, and commission schemes for Global Accounts in 20 operators under Zain Group. • Achieved the closure of the first Global account deal in East Africa.

• 

  Zain Jordan

  Nov 2009 - Dec 2012

  Prepaid Marketing Manager

  • Drove significant growth in the consumer Prepaid base, reducing churn, and increasing ARPU.• Successfully managed the MVNO project and launched over 15 major products and revamps.

• 

  Umniah belong

  Feb 2013 - Feb 2016

  • Directed teams in preparing annual budgets, setting strategies, and ensuring achievement of KPIs• Managed Consumer Postpaid base, reducing churn, extracting value, and increasing ARPU. • Directed teams in preparing annual budgets, setting strategies, and ensuring achievement of KPIs. • Managed Consumer Prepaid and Broadband base, reducing churn, extracting value, and increasing ARPU.

  • Postpaid Residential and Corporate Marketing Manager

    Feb 2015 - Feb 2016

  • Consumer Marketing Manager

    Feb 2013 - Feb 2015
• 

  Etisalat UAE

  Mar 2016 - now

  Marketing Director

  • Leading strategic marketing and sales initiatives and overseeing a portfolio exceeding USD 500 Million .• Instrumental in driving P&L across various business lines, including Prepaid, Postpaid, Home connections, Home wireless, Digital revenues, and migrations.