Jonathan Salmon

Experience

• 

  Sainsbury's

  Aug 2006 - Aug 2008

  Customer Services Assistant
• 

  Centerprise International

  Aug 2010 - Aug 2011

  Technical Services Student

  Rotational role within the company’s Technical Design and Educational sectors. Responsibilities included the design of bespoke servers for various clients; writing of tender bids for the implementation and maintenance of server networks, and end-user facing technical support.

• 

  Tesco

  Oct 2012 - now

  Lead the development of Tesco Café's Marketing Strategy, managing the Marketing Team along with owning the relationship with creative agencies, photographers and graphics studio. Responsible for developing the Tesco Café Customer Proposition. Working with Insight, Product Development and Delivery teams to ensure work remains on brief and aligns to the overall business strategy. Developed channels for attracting new users to the Café through Marketing Communications, Activation and PR activities as well as driving the Customer Proposition. Show less Developed new design propositions, to ensure work is aligned to brief specification, brandand meets the needs of Tesco customers. Directly managed the workload and output of teamsbased both in the UK and India as well as external design agencies. Working directly withthe Tesco Board, Senior Directors as well as partnering with design teams globally in projectdevelopment. Regularly updating and presenting to senior stakeholders and working groupsduring project progress.Key Achievements:• Developed a new, customer-centric working methodology for Design Propositiondevelopment in Tesco. This process is planned to be adopted as best practice for designdevelopment in Tesco going forward.• Led the first global design proposition to be deployed in all of Tesco’s markets. Devisedworking methodology and best practice with teams from around the world which is nowbeing taken on as the ways of working for the business going forward.• Led in the development of a new Tesco process following a business restructure. Helpedform and develop this working practice with the wider business. Supported in thedevelopment of team members to align to this new process.• Played a key role in the development of a new store concept centering around improvingthe Fresh Food shop. Led the development of Bakery, Food-to-Go and Fresh Food Counterscategories. The concept received positive media acclaim in ‘The Grocer’, Retail Week andDesign Week; being rated as one of the Top 10 stores to visit in 2018 by IGD.• Developed a new hospitality proposition for Tesco Café. Since launch, it has “transformedthe perception” of the Café with extremely positive customer feedback. It has generateda sales uplift of 42%, profit uplift of 126% and is due for further stores this year. . Show less Reviewed Tesco equipment designs to improve safety for customers and colleagues. Identified opportunities for value engineering to benefit costs in future implementations.Key Achievements:• Held a position on two UK-wide Governance Groupsresponsible for overseeing design safety improvementsand approving any new equipment in Tesco stores.• Design development work which saved over £1m per yearfrom the Tesco Property’s store roll-out costs.• Raised the profile of the team to regularly receive inputfrom areas from throughout the wider business on how tobetter address safety concerns in Tesco stores. Show less Managed the end-to-end delivery of projects from several areas of Tesco. Supported throughforming of the project brief, concept development, through to roll-out throughout the entireestate. Owning and tracking budgets, timelines and regularly escalating key business risks.Key Achievements:• Led a £1.5m, 900 store roll-out to support Tesco’s relaunched Free From range. ManagedBoard level stakeholder expectation in a quick turn around time. Worked with teamsfrom Design, Delivery as well as suppliers. Delivered the solution on time, budget andwith minimal need for revisits.• Delivered a further 700 store roll-out, along with two further trials. Show less

  • Packaging Design Manager

    Nov 2021 - now

  • Store Design Manager

    Jan 2020 - now

  • Marketing Manager

    Jun 2019 - Jan 2020

  • Design Manager

    Aug 2016 - Jun 2019

  • Continuous Improvement Manager

    Jul 2013 - Aug 2016

  • Change Manager (Secondment)

    Nov 2015 - May 2016

  • Graphic Designer

    Oct 2012 - Jul 2013