Terence Ong

Experience

• 

  Chope

  Nov 2016 - Feb 2017

  Marketing Intern

  During my short period here, I've helped the Marketing team in the execution of campaigns for Christmas, Chinese New Year, and Valentine’s Day. My main task is to help with the maintenance of home and landing pages for restaurant marketing.Day to day, I've also assisted in the brainstorming and execution of daily social media posts (Facebook and Instagram). We've managed to grow 1500+ followers for both platforms. In addition, I'm tasked to write persuasive copies for social media posts, doing writeups for restaurants blog posts.Other tasks include:Liaised with influencers for media tastings to promote restaurantsManaged and negotiated sponsorship requests from schoolsAt the end of my internship, I've done two presentations, including an analysis on Chope Singapore's competitive landscape, and my learning journey with Chope. Currently, I'm also writing articles for the Chope blog on a freelance basis. Show less

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  The Idea Laboratory

  Mar 2017 - Jul 2018

  Social Media Strategist

  This is a client facing role which handles the social media accounts of different brands. Currently, I have experience in 4 accounts, namely Burger King Singapore, PAssion Card, AirAsiaGo Singapore and Renesas Electronics (global pages like Americas, EU, APAC, JP, TW, KR). Notable achievements include the execution of a transition plan for the management of global pages, strategising and running successful social media-led campaigns. Tasks include:- Conceptualising and crafting content calendars, along with the execution of social media postings- Brainstorming with the creative team to generate and develop ideas- Planning and running social media campaigns for clients- Strategising and running paid ads on Facebook, Instagram, and LinkedIn- Copywriting- Analysing data for reporting purposes- Community Management- Social media partnerships with various organisations- Competent in social media tools such as Hootsuite- Supported and represented the social media team for pitches Show less

• 

  PHD

  Jul 2018 - May 2021

  Continuing my previous work, I was also part of the transition team to onboard the newly won Diageo account to lay the groundwork for digital operations (Social, Search and Programmatic) across SEA. I'm currently the Planning Lead for SG and the role includes strategy/planning, client management, and digital execution as part of the regional hub and local team.Other highlights include: - Won Gold in MARKies 2021 for the 'Most Effective Use – Consumer Insight and Market Research' category with the Very Baileys Christmas campaign- Placing first overall in Innovation/Creativity across the global network on Omni Studio (2020)- Nominated to the OMG's first ever Future Leaders Program (2021) across APAC.- Won the Subway account as the Planning Lead for the pitch team (2021) Show less Currently working on paid social campaigns for a variety of clients, including strategising, executing, optimising, and reporting.Experienced in managing 7-digit media budgets for clients like HP, Diageo (various brands), Ferrero, Enterprise SG, Geneco, SC Johnson across APAC.Other experiences include: - Key member of the team which liaises with Facebook's Product team monthly for Collab Ads beta- Pioneering the use of Collab Ads agency-wide and planning e-commerce campaigns with various e-commerce merchants- First in the 2019 Omni Studio SG leaderboard and SG Creativity champion - Strengthens camaraderie through various initiatives as part of the Chief Happiness Officers (CHOs)- Google Ads Search/Video/Display certified- Competent in social media tools such as Sprinklr- Mentoring team members Show less

  • Digital Associate Manager

    Jul 2020 - May 2021

  • Performance Planner

    Jul 2018 - Jul 2020
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  TikTok

  May 2021 - Apr 2023

  Brand Strategist, SEA

  Leading priority verticals like Travel, Tech, Finance, Gov, Automotive and moreHighlights- Led the Travel taskforce to establish TikTok's positioning among competitors in the Travel industry for SEA, and developed the messaging, content, and scaled initiatives across the region.- Strong collaboration with sales teams to drive XXX% revenue growth across priority verticals, with a combined 8-digit revenue.- Key member in Tech, Finance, Automotive, Growth internal taskforces to help drive regional growth through scaled solutions such narratives, pitch decks, events and webinars.- Key contributor to platform narratives and tentpole activations such as Brandformance and #ForYou Summit.- Enabled local market growth (SG, MY PH) by supporting key seasonal periods like Mega Sales and Summer GTM strategy.- Close collaboration with other xFN teams such as Marketing Events and Comms team, Insights team and Content Solutions team to create breakthroughs in priority verticals.Others- Led onboarding and training sessions for new and existing employees, and also planned team offsite and outings to improve culture and camaraderie - Proactively support sales teams by understanding their challenges and providing feasible solutions- Buddying new hires to help them settle in- Enable knowledge sharing by frequently cross-sharing thought leadership pieces, industry updates with the team Show less