Tyler Stahle

Experience

• 

  The Church of Jesus Christ of Latter-Day Saints

  Aug 2010 - Aug 2012

  Humanitarian Volunteer

  -Planned, organized and participated in multiple humanitarian projects aimed at cleaning up the nation's busiest hospital. -Collected and distributed over 100 toys to children who were hospitalized over Christmas. -Trained, led and taught over 40 missionaries on topics such as: planning, communication and how to set goals.

• 

  Deseret Digital Media

  Jan 2015 - May 2015

  Social Media Specialist/Intern

  -Create and share Deseret News National articles on Facebook and Twitter daily-Coordinate with social media manager to determine which posts will reach the greatest amount of people-Managed and grew the branded Facebook page from 12,700 likes to 13,000+-Managed and grew the National Twitter account from 2,500 followers to 3,000+ organically-Created more than 70 infographics that were Tweeted along with articles-Live Tweeted the 2015 State of the Union address from the branded Twitter account-Published more than 100 articles garnering over 50,000 page views-Created a weekly analytics report tracking engagement, reach and post clicks that was presented to management Show less

• 

  The Church of Jesus Christ of Latter-day Saints

  May 2015 - Jul 2017

  Social Media Producer

  As marketing specialist for three major departments, I was responsible for expanding and unifying audiences by use of social media. Through the use of creative content and collaboration, I was instrumental in improving attendance and forging loyalties.-Manage social calendars and oversee publishing to Facebook, Twitter and Instagram.-Produce marketing copy for more than 70 ads, 30 blogs and two white papers. -Publish weekly blogs for RootsTech that appear on site of 2 million visitors. -Increased RootsTech social audiences by a whopping 35% during 2016 conference. -Collaborate with graphic designers and video editors to create content.-Coordinate and support strategies between two major departments. Show less

• 

  FamilySearch

  Jul 2017 - Jan 2021

  Marketing and Communications Manager

  - Developed paid marketing campaigns that increased conference revenue by 10%- Increased conference attendance by 30% over two years- Lead marketing efforts for FamilySearch's first international conference, RootsTech London, attracting over 10,000 attendees- Worked closely with agency partners to reduce CPC by 25%- Implemented conversational marketing strategy- Launched the Road to RootsTech video series which led to increased retention rates among customers and decreased customer support tickets Show less

• 

  Brigham Young University - Idaho

  Sept 2018 - now

  Adjunct Professor Of Marketing

  Piloting BYU-Idaho’s first online social media marketing class. Instruct students in content creation, writing for social media, and how social fits into an overall marketing strategy.

• 

  Brigham Young University

  Jan 2021 - now

  Dedicated to creating a positive perception of Brigham Young University by telling the stories of BYU and its students, acting as a strategic advisor to university leaders, and managing threats to the BYU brand and reputation.- Discover newsworthy research, projects, and interests across the BYU community- Write feature stories about the university and the work of its' professors and students- Promoted BYU stories to national outlets and landed placements in TIME, Wall Street Journal, Forbes, and People magazine.- Write feature stories on the work of BYU students and professors- Build relationships with local and national media for BYU- Serve as an official spokesperson for the university- Coordinate with university photographers and videographers to create high quality brand messaging- Manage the official BYU Twitter account- Foster relationships between BYU and Provo City, neighborhood chairs, and other organizations Show less

  • Adjunct Professor of Communication

    Oct 2021 - now

  • Sr. Manager of External Communications

    Jan 2021 - now