Soumil Vinayak

Experience

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  Reckitt

  Apr 2012 - Sept 2012

  Summer Intern

  Handled a live project, Home-to-Home & In-Store Demo Activations for the Brand Vanish, conducted in two phases on a pan India level. Project involved planning, coordinating, implementing, monitoring and evaluating the results of this plot nationally. Based on the performance in the above project, was given the opportunity to take part in other Brand Initiatives such as, Out of Home Media, Go Try (sampling activity), CSD Listing and Modern Trade Promo for the Brand.

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  Allied Blenders & Distillers Ltd.

  Jun 2013 - Jan 2015

  Managing the state of Uttrakhand as an independent business unit.Core Responsibility: Sales & Collections - Manage and develop channel partners to maximize growth & revenue.Managing & Liaising trade parties – Syndicates and Individual Retailers; Depot owners; Sales Man. Sales Planning and follow up.Designing and executing BTL activities to boost up tertiary share, consumer contacts & brand recall among consumers.Setting up credit limit for trade parties, ensuring timely collections; managing the Local Promotion - Budget and devising innovative schemes for the retailers and sales man.Selected Accomplishments:Over Achievement of target since the first month of taking charge; growth in all brands at Uttrakhand.Highest ever sale for the company in third month of taking charge. Show less

  • State Manager

    Apr 2014 - Jan 2015

  • Management Trainee

    Jun 2013 - Mar 2014
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  Vodafone

  Feb 2015 - Sept 2015

  Distribution Area Manager

  Managing a team of 13 members spread across two hierarchical levels Core Responsibility: Prepaid Business – To drive growth of customer base, with achieving significant percentage in GAS, minimizing churnSetup & Manage the Distribution Infrastructure – Set-up of distribution network in the form of Channel Partners – Rural & Urban models (67 Associate Distributors & 10 Mega Distributors), liaison with retailers; enhance service to customers by optimizing journey plansMarketing Activities - To boost up acquisitions, consumer contacts & enhance brand connect by establishing emotional connect with the users.Won best team leader award in May'15 Show less

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  The South African Breweries

  Oct 2015 - Oct 2017

  Deputy Manager

  Managing the most profitable region – Thana & Raigad after 4 months of taking chargeCore Responsibility: Sales & Distribution– To drive width & depth of distribution through devisinginnovative strategies – pertaining to both sales and marketingTeam Management – Motivating and Managing team of 30 members spread across 3 hierarchical levelsSelected Accomplishments:Phenomenal growth in the premium segment, set up of draught in theregion & successful launch of new brand across main stream outlets Show less

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  DIAGEO India

  Oct 2017 - Dec 2020

  Managing a business size of INR500 Cr through 3 Channel Partners Planning & executing consumer activations to generate trials, creating an emotive connect with consumer to gain share of mind & wallet M&E Initiative for every activity & utilization of TTL budgets based on the BCG Matrix & In-depth channel analysis Training & Development of direct and extended teams to create force multipliers at the ground level Setting up of Systems & Processes SFA – for Channel Partner, Trade settlement processes, BTL Budgets to communicate the brand message to the last mile Rewarded by MD for NRM (Revenue Management Initiative) – Jan’18 Received an award for relooking the RTM& RTC during the lockdown and strengthening it – May’20 Successful brand launches with 360-degree TTL activations - 10% Market Share within 3 months of launch – Mystery Shopper, Trade Engagement Program Show less

  • Senior Manager

    Aug 2020 - Dec 2020

  • Sales Manager - Mumbai (City)

    Oct 2017 - Aug 2020
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  Beam Suntory

  Jan 2021 - Oct 2022

  Managing cross functional teams of 75 of Sales, Marketing & MIS professionals across Maharashtra Capability building of 17 Channel Partners to drive KPIs of distribution, volume & coverage Building an environment for teams to achieve their KPIs while securing P&L Utilization of A&P budgets as per the channel strategy, optimization among channels & markets according to the defined objective Instrumental in driving the premiumization agenda & gain quality market share over FY 20; successful launch of IMFLUAT and successful rollout of Anaplan, Tableu (CrossTab) Show less

  • Zonal Sales Manager

    Apr 2022 - Oct 2022

  • State Head - Maharashtra (ROM)

    Jan 2021 - Apr 2022
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  Accenture Strategy & Consulting

  Jan 2023 - now

  Manager Management Consulting