Macie Pifer

Experience

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  University of Cincinnati

  Aug 2016 - Apr 2017

  - Developed starting compounds and executed proper mixtures and purifications.- Acquired proficiency in laboratory techniques including running columns, extractions, filtrations, and rotary evaporators.- Conducted daily quality checks using NMR spectroscopy and TLC plates, interpreting results and drawing conclusions on compound adequacy.- Collaborated with a graduate student to identify causes of inadequate materials and proposed process modifications for desired properties.- Maintained detailed records of compounds, procedures, and results after each experiment. Show less

  • Chemistry Department Stockroom Associate

    Jan 2017 - Apr 2017

  • Research Assistant

    Aug 2016 - Apr 2017
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  Procter & Gamble

  Jul 2017 - Dec 2017

  Contract Research Associate

  - Led laboratory operations and safety as a contract researcher.- Managed inventory and procured raw materials and equipment for testing needs.- Conducted industry benchmarking of shampoo products for Procter & Gamble.- Performed testing to measure product effectiveness against mildness and cleanliness indicators.- Collected data using a GCMS autosampler and a Biotek plate reader.- Delivered analytical results to the Procter & Gamble project management team in a timely manner.- Determined formulation stability to support aerosol characterization with propellants.- Inspected results and refined test procedures for improved outcomes Show less

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  Kelly

  Jan 2019 - Nov 2020

  Science and Clinical Account Executive

  - Served as an Account Executive for Kelly Science & Clinical, offering workforce solutions in the Greater Seattle area.- Administered and facilitated contract negotiations with clients.- Managed accounts for both new and existing customers.- Developed strong relationships with individuals to achieve common goals.- Utilized Salesforce as a platform to streamline processes and enhance efficiency.

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  Arc'teryx Equipment

  May 2021 - Nov 2021

  Marketing Lead

  - Oversaw marketing strategy and budget for Arc'teryx Tulalip Factory Outlet retail store, supporting Seattle's growth goals.- Managed content marketing and social media growth on Arc'teryx Seattle Instagram and Facebook pages.- Created and implemented growth strategies, collaborating with internal and external creatives for content.- Maintained consistent brand voice and feed on social media platforms.- Proactively engaged with the community through comments and DMs.- Planned local events and ideated projects to boost brand awareness and community engagement.- Implemented global campaigns, built partnerships, managed the local ambassador team, and collaborated with external influencers.- Utilized platforms such as Canva, Splash, and Later for marketing activities. Show less

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  Freelance

  Oct 2021 - Jul 2022

  Digital Marketing Specialist

  - Supported small business owners in the outdoor and sustainability industries to expand organic reach and acquire customers through digital platforms.- Provided services in social media management, branding, web design, email marketing, and influencer marketing.- Managed digital storefronts using Shopify and social media platforms with Sprout Social and Later.- Created visually appealing content using Canva and collaborated with influencers using AspireIQ to enhance brand presence and engagement.- My services included social media management, branding, web design, email marketing, and influencer marketing. Show less

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  Selk'bag

  May 2022 - Jul 2022

  Community Marketing Manager

  - Orchestrated Selk'bag's influencer marketing endeavors, including creator sourcing, contract negotiations, product distribution, and performance monitoring.- Fulfilled the role of the brand's principal content creator, producing and disseminating reels to bolster organic audience growth.- Acted as the primary vendor at exclusive in-person events, including van life gatherings, where Selk'bags were retailed directly to consumers.- Upheld a consistent presence within the community by personally endorsing and showcasing Selk'bag products to pertinent target demographics. Show less

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  Sherpa Collaborative

  Jul 2022 - Mar 2024

  - Managed digital advertising accounts with a total spend of $500,000 across Meta, TikTok, and Google platforms, leading to a doubling of some clients' year-over-year revenue, without doubling spend.- Devised advertising strategies, conducted tests, and optimized performance based on data analysis.- Provided consultation to clients on digital strategy, including email marketing and organic social media, to enhance their brand's overall digital footprint.- Conducted daily monitoring of accounts and prepared monthly performance reports for visibility.- Held regular meetings to ensure comprehensive campaign management and launch processes.- Collaborated with the design team to develop visually compelling advertisements. Show less - Assisted Senior Media Buyers in overseeing and executing paid advertising campaigns for numerous clients across various platforms such as Meta, TikTok, Google, YouTube, and LinkedIn.- Conducted daily reporting for all client ad accounts, ensuring accurate and timely performance insights.- Spearheaded email marketing initiatives for clients, including the development of automated email series and the ongoing strategy and execution of email campaigns.- Assisted in implementing online performance tracking by configuring Google Analytics for websites. Show less

  • Media Buyer

    Sept 2023 - Mar 2024

  • Jr. Media Buyer

    Jul 2022 - Sept 2023
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  Macie Reed Marketing

  Mar 2024 - now

  Digital Advertising Manager

  - Develop and implement strategic digital marketing campaigns for online brands, specializing in ads management and email marketing to maximize ROI.- Conduct in-depth market research and analysis to identify target audiences, trends, and opportunities for growth across various digital channels.- Create engaging and compelling ad creatives, copy, and email templates to drive conversions and achieve campaign objectives.- Optimize ad and email performance through continuous monitoring, testing, and refinement of targeting, bidding strategies, content, and email automation.- Provide data-driven insights and regular performance reports to clients, offering recommendations for campaign optimization and improvement in both ads and email marketing.- Stay updated on industry trends, best practices, and platform updates to ensure cutting-edge strategies and results-driven solutions for clients across all digital marketing channels. Show less