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Vanessa Gustafsson

Vanessa Gustafsson

Translator - Sweden's Official Tourism Catalogue

Followers of Vanessa Gustafsson1000 followers
location of Vanessa GustafssonMadrid, Community of Madrid, Spain

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  • Timeline

  • About me

    Market Research I Consumer Behaviour

  • Education

    • Universitat Ramon Llull

      2006 - 2010
      Bachelor's degree Public Relations, Advertising, and Applied Communication

    • Universitat Internacional de Catalunya

      2005 - 2006
      Business, Management, Marketing, and Related Support Services

    • IE Business School

      2016 - 2017
      Master's degree Market Research and Consumer Behavior

      Activities and Societies: Awarded: Telefonica: "The Integration Challenge” Winner (2017), Fellow Scholarship, MRCB Ambassador, Summa Cum Laude Conducted research and generated consumer and market insights for top companies including Millward Brown, Nielsen and Telefónica, presenting solutions and recommendation to key company executives.Quantitative skills; excel, SPSS, survey creation, working with panelsQualitative skills; conducting focus groups, in depth interviewsDigital marketing; SEO, PPC, retargeting, display advertising, research (SEM RUSH)Consumer behavior; psychology, behavioral economics

  • Experience

    • VisitSweden

      Jan 2007 - Nov 2013
      Translator - Sweden's Official Tourism Catalogue

      Swedish to Spanish translator of the Official Tourism Catalogue

    • PUBLIFILMS

      Mar 2008 - Jan 2010
      Event Coordinator

    • PUBLIFILMS

      Oct 2010 - Feb 2014
      Accounts' Executive

      Responsibilities: - Assistance in pursuit of new clients.- Strategizing and pitching campaign proposals for clients. - Selection and management of external personnel (teams of up to 30 employees at a time).- Planning, implementing and monitoring of street marketing events, retail marketing and in-store promotions. Clients: PepsiCo (Pepsi, Lay's, Cheetos, Alvalle, Matutano), Johnson's Baby, Orangina-Schweppes, SunnyDelight, Henkel, Kalise-Menorquina, Central Lechera Asturiana, Palacios, Damm. Show less

    • Samplia

      Sept 2013 - Dec 2013
      Business Development

      Active contribution to the establishment of this marketing start-up by assisting with ideas, elaborating presentations to apply for sources of funding and organising the testing activities of its mobile app and related machines.

    • European Commission

      Mar 2014 - Mar 2016

      Education, Audiovisual and Culture Executive AgencyErasmus +: Sport, Youth & EU Aid Volunteers Education, Audiovisual and Culture Executive AgencyCulture Unit: Literary translation

      • Project Officer

        Mar 2015 - Mar 2016

      • Project Officer

        Nov 2014 - Feb 2015

      • Financial and contracts assistant - DG Education and Culture

        Jul 2014 - Nov 2014

      • Blue Book Trainee

        Mar 2014 - Jul 2014

    • Samplia

      Sept 2017 - now

      • Head Of Market Research

        Mar 2016 - now

      • Partner

        Sept 2014 - now

      • Franchise Coordinator

        Sept 2017 - Dec 2023

  • Licenses & Certifications

    • Excel for Business Analysts

      LinkedIn Learning ⋅ Course Certificate
      Jun 2021

    • How we make your ideas happen. Exploring Intellectual Property and Technology Transfer

      European Commission - JRC
      Apr 2014

    • Greening the Economy: Lessons from Scandinavia

      Coursera Verified Certificates
      Oct 2015
      View certificate certificate

    • Understanding Europe: Why It Matters and What It Can Offer You

      Coursera Verified Certificates
      Apr 2014
      View certificate certificate

    • Social Psychology

      Coursera
      Sept 2013
      View certificate certificate

  • Honors & Awards

    • Awarded to Vanessa Gustafsson
      Graduated Summa Cum Laude IE Business School Jul 2017 Ranked #1st in class
    • Awarded to Vanessa Gustafsson
      Winner - "Telefonica: The Integration Challenge" - Jul 2017
    • Awarded to Vanessa Gustafsson
      Blue book European Commission Mar 2014

  • Volunteer Experience

    • Guest Speaker

      Issued by IE Business School on Jan 2017
      IE Business SchoolAssociated with Vanessa Gustafsson

    • Guest Speaker

      Issued by EAE Business School on Mar 2019
      EAE Business SchoolAssociated with Vanessa Gustafsson

    • Guest Speaker

      Issued by CUNEF on Nov 2021
      CUNEFAssociated with Vanessa Gustafsson