Hannah Wofford

Experience

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  MultiView

  Aug 2012 - Mar 2013

  Media Sales Specialist

  In addition to prospecting new business opportunities and developing positive relationships with clients, managed and maintained multiple accounts in a CRM database on a daily basis. Discussed products and services offered with potential and existing clients, conveying a message of quality and integrity - ultimately recommending media packages that aligned with clients' budget and objectives. As the liaison between clients and creative teams, ensured that campaign execution and performance met client expectations. Show less

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  M/C/C

  Apr 2013 - Jul 2015

  - Increase campaign performance by monitoring and optimizing paid media efforts through the composition and analysis of thorough monthly performance reports for Texas Instruments in North America, Europe, and India. - Write in-depth analysis that consists of actions taken to improve overall engagement as well as make recommendations based on digital best practices all while taking into account the client’s unique business and nature of the content. - Provide insight into developing digital media plans for the client that maximize budget and align with the client’s digital marketing objectives.- Advise clients of best practices pertaining to their specific advertising objectives while demonstrating knowledge of the agency and client relationship. Show less - Optimize paid media efforts through the input and analysis of data in monthly performance reports for Texas Instruments in North America and Europe. - Implement and manage several online media campaigns through a third party ad server.- Update and track client deliverables across several business units.- Implement digital media plans into a Google third party ad server in order to effectively track, analyze, and optimize results generated from client branded custom email blasts, e-newsletters, banner retargeting programs, and more.- Tag all materials provided by the client before trafficking to respective media partners. Show less

  • Account Executive

    Mar 2015 - Jul 2015

  • Ad Coordinator

    Apr 2013 - Mar 2015
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  Agency Creative

  Jul 2015 - Feb 2016

  Account Executive

  In a fast-paced environment, serve as the direct agency contact for clients and prospects. Collaborate with team members and client key stakeholders to identify and understand overall strengths, weaknesses and business objectives, then formulate a strategic plan that meets individual client needs. Experience in developing and presenting proposals, creative briefs and website plans to clients and internal teams to allow for a smooth transition from planning to execution.

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  Goodway Group

  Feb 2016 - Jul 2021

  Media Strategist
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  PMG

  Jul 2021 - Jul 2024

  Brand Media Lead
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  IProspect

  Jul 2024 - now

  Director, Integrated Planning