Raphael AWIMBO

Experience

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  Unilever under Ultimate Visibility Solutions

  May 2009 - Mar 2014

  Supervisor

  -Driving the Trade marketing agenda of Unilever brands in marble(small supermarkets) and retail channel with the endgame being to improve in store volumes hence increase the profit levels and grow market share of Unilever brands.-Guarantee consistent brand availability, optimization of visibility, effective promotion rollout, enhanced supply chain efficiency and more important real time retail intelligence that allows the client (Unilever)make better sales and marketing decisions.-Influencing decisions and behavior at POP by translating brand objectives into sales driven programs.-Developing Joint Business programmes with customers to have a win win relationship that is geared towards growing business. Show less

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  Unilever Kenya LTD

  Apr 2014 - Sept 2023

  Territory Manager

  •Setting up the Field Management infrastructure - outlet selection by channels, channel management plans•Understanding the Brand POP Vision by channels and develop channel/outlet based implementation plans.•Understanding the Channel Plans and develop implementation plans.•Implementation of Pop Vision and Channel plans - develop key metrics to monitor implementation and final desired output•Performance review - against action standards. Network and take actions where inputs are required from the DSR's, width and depth of availability, assortment and shelving•Understanding competitive context and activity and give market feed-back to the Customer Marketing group.•Assessment of infrastructure requirement size, business potential, capital and infrastructure requirement.•Manage KD profitability and ROI.•Selection of distributors - assessment of capability, skill/experience, attitude.•Setting up KD's in the cluster/territory, including the commercial processes•Preparing the infrastructure blue –print for a distributor•Outlet mapping, channel segmentation, beat planning •Establishing KD operations: sales planning, fixing and monitoring of sales targets and key performance metrics and channel plans Show less