Shweta Bindroo

Experience

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  IndoAsian

  Sept 2004 - Apr 2006

  GET(Graduate Engineer Trainee)- Engineer Quality

  • Developing new strategies to overall cater the needs of Sales as well as market• Proper positioning of the product technically as well as commercially

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  Klockner Moeller Ireland Ltd

  May 2006 - Mar 2007

  Sr. Engineer

  Moeller HPL India.Pvt.Ltd (From May 2006- March 2007) - Product Management• To understand and communicate latest strategies and actions of the competitors and knowledge of the market to the sales • To develop key account customer in targeted segments with sales team and identify and develop niche markets for better profitability

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  Control and Switchgear

  Apr 2007 - Sept 2007

  Sr.Engineer Product Management -Marketing

  Product Management, product launch, market evaluation, technical content writer.Activities involving the launching of new products like: MCB, RCCB, Distribution Boards.Preparing necessary launch documents required for the complete range of MCB.Developing and designing technical catalogues and price lists.Proper technical and commercial positioning of the product.Product Forecast.Event Management.Preparing training manual for the Sales Team.Solving technical queries of the customers as well as Sales team.Preparing technical posters, sales file, direct Mailers for the overall promotion of sales.Proper co-ordination with the Research & Development team for the launching of the new products. Show less

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  Schneider Electric

  Oct 2007 - now

  · Develop and Implement global marketing strategy for Panel Builder Channel, targeting sub-personas, boosting digital engagement on B2B digital platforms thru always-on sales and marketing automation, Organic and Paid actions to expand market coverage, boost revenue generation leveraging integration with local distribution plans· Build and orchestrate strategic global communication blueprint to strongly emphasize brand awareness through digitalization, thought leadership, global event coordination, sales enablement, Tier 1 & Tier 2 media, e-commerce, co-marketing thru partners, community management and content development across vertical segments in Healthcare, Data Centers, as well as solution lines of business.· Map Partner Journey along various touch-points to provide best-in-class customer experience Show less • Proven track record in managing B2B websites, evolving usability/design, driving web traffic/conversions and interpreting analytics to continuously improve performance• Responsible for the management of a variety of digital marketing projects to support the sale cycle of our products, including: set-up and maintenance of SEO program, web content management & optimization• Work in collaboration with other teams to integrate the B2B websites with Salesforce.com, expand our social media reach, and assist with development of online tools (video, calculators, etc.) to support marketing objectives• Play a critical role in communicating with various departments to ensure they understand the latest offerings/best practices within digital marketing• Interface closely with IT, global teams across the world, external service providers, as needed• Experience with Salesforce.com/SFDC• Own the Change Management, compliance and success measures at global level• Mobile Application - Country product lead contactProject details:• Schneider Electric Partner Portal – Managing end to end customized B2B web portal for business channels• Online Reward/Loyalty Program, Program Management, Chat functionality (Chat flows & configuration), Private Communities, Digital Academy• Software & On-line Configuration/Calculation Tools• Mobile Applications – App download, Store review management, Press releases, Social Media• Pushing right content/Commercialized product references on SEI website and distributors website• Online Revenue Generation and opportunity management tool• CTI (Computer Telephony Integration) for India CCC Show less

  • Global Leader, Strategy Demand Generation - Panel Builder Channel- Global Marketing

    Jan 2019 - now

  • Sr. Manager, Marketing - Product Lead - Mobile Apps, B2B Digital Customer Experience

    Jun 2010 - Dec 2018

  • Sr.Engineer(technical support)-CCC Sales

    Oct 2007 - Jun 2010