Lucie Ho (Lan)

Experience

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  FTU communist party

  Oct 2019 - Oct 2022

  Party cell executive board

  Responsibilities:- MC and host of events- Mentor and support new party members- In charge of paperworkAchievements:- Excellent party member of 2020, 2021, 2022- Nominated to be The Vice Secretary of party cell for the next prorogue

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  Social Work Club - FTU HCMC

  Mar 2020 - Jun 2022

  Responsiblities:- Prepared sponsorship proposal and contract for programs- Negotiate suitable deals to maximize the outcome of the program- Ensured the interests of beneficiaries, Team members, and SponsorsAchievements:- In charge full stacks of public figures management for an over 800 audiences music concert "Giao-Fusion night 2020": Invite, negotiate, organize and schedule timeline for famous singers (Thai Dinh, Orange, Pham Dinh Thai Ngan, Binz,..) and abassadors (super model Minh Tu)- Core team who raise more than 200 000 000 VND for 'Xuan Tinh Nguyen" 2020 from sponsors (Insee, Cargill, Bosch,..) Show less

  • Executive board - Head Of Content, Research And Development Department

    May 2021 - Jun 2022

  • Member of External relations Team

    Mar 2020 - May 2022
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  Mindshare

  Jul 2022 - Jan 2023

  Content+ Intern

  • Accumulated marketing expertise after a series of marketing and media training programs• In charge of 6 marketing content partnership campaigns across platforms for Suntory PepsiCo Vietnam (Pepsi),Unilever (Lifebuoy), Ford Vietnam (Ford Teritory launching) and Castrol Vietnam that achieved highperformance and exceeded the KPI (Pepsi meal CSR: 202%; Pepsi black rPet: 254%); PR article, E-magazine, YTvideos, activation event, THC, TT video• Stakeholders management: Manage Vendors and KOLs through out campaigns (Worked with 4 vendors & 20KOLs in projects); Collaborate directly with brand team of client to manage the campaigns• Tracking and evaluate marketing campaign performance via metrics; Data driven to make decision• Manage project, control deliverables quality, conduct & host meeting between all teams; work & negotiatedirectly with both brand team and vendors• Make content proposal for campaigns; Make campaign post-buy reports; Competitors review and marketresearch, insight finding.• Paperwork• Be appreciated and complimented by managers for good project management skill and strong performance. Show less

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  HR Digest

  Jun 2023 - now

  • Lead the team of 6 members to set up and achieve MKT objectives of business• Brand positioning & MKT Strategy building• Manage and run marketing campaigns for partner’s events & Products:- Manage and implement MKT campaign for Vietnam HR Summit 2023- the biggest annual conference ofVietnam HR Industry.- Build, manage & implement communications plan that drive traffic and lead for products: Podcast, ebooks,courses- New product launching: Interactive e-learning Mastery course: exceed KPIs within 20 hours after launching(200%)• Channel growth:- All channel growth rate reach 50%; 83% in Q3 2023.- Exceed the KPIs of channel growth in 2023 by Q3- Build up and enrich high quality & engaging content/ activities for all media channels system• Market research & analysis:- Conduct market research with multi-method: IDI, FGD, social survey, data analysis to get overview of theindustry; competitor’s strategy; Consumer’s insight- Media performance analytics• Product development:- Collaborate with product core team to develop and successfully launch new product line: Podcast production;Learning product; Ebook publishing- Build MKT funnel to convert leads and purchases• Stakeholder management: Set up the way of working between all teams in projects; Collaborate & negotiate,influence external partners, internal operation teams, Product teams and BOD to ensure the best result ofMKT activities as well as Business objectives• B2B sales and MKT – I played the role of Partnership & Business development for 3 months here- Set up working process for business stakeholders (External partners, internal team)- Build Company/ Product/ project proposal for business deal Show less Main responsibilities:- Build content and design sponsorship proposals- Project management- Key account to connect and collab with business partners: GAP institute, UAN, Aiesec, ...- Market research, scout, filter and connect, build relationship with business partners- Assist leader in training team member- Collaborate with other departments to operate cross-functional project - PaperworksMarketing scope:- Market research & annalysis- Marketing planning- Channel growth- Marketing reporting- Content writing- Design facilitating: brief and quality control for design deliverables Show less

  • Marketing Manager

    Nov 2023 - now

  • Marketing Vice-Lead

    Aug 2023 - Nov 2023

  • Partnership and Business Development cum MKT executive

    Jun 2023 - Aug 2023
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  Dentsu Redder

  Aug 2023 - May 2024

  Social content with impact

  • Shape and implement social media strategies for multiple channels, including but not limited to Tiktok,Facebook, youtube:- New product launch: Nuvi Juice milk (Nutifood) ; Herbalife Relaxation tea- Social awo activities: Oolong Tea+ (SPVB) ; Techcombank Banca – An Gia Nhu Y campaign; TechcombankInspire campaign; NuVi Juice jelly (Nutifood)• Consistenly ideate, create and curate content (Brand channel, social out reach, influencer, PR) using innovatingto format, structure to make great impact on client’s presence & engagement on social***Achievement:- Campaign "Chai tung trai" - win Chairman's award 2023- Campaign "Sinh vien the he moi" - Herbalife - win Chairman's award 2023 Show less

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  MSL (Global)

  Aug 2024 - now

  Senior Social Media Executive

  Being a part of PUBLICIS GROUPE to ignite the POWER OF ONE in driving brand growth.I together with my team empower iconic brands with social media marketing impact!