Marcellinus Madusha, ACIM

Experience

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  Pre-Toni Farms

  Jul 2012 - Mar 2013

  Sales Executive
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  Kantar

  Nov 2013 - Jan 2014

  Field Research Assistant

  Full time researcher responsible for receiving and presenting data

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  Poma Productions LTD

  Jun 2018 - Dec 2018

  Student Trainee

  Quality Control department

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  Sacred Heart Catholic college Abeokuta

  Jan 2019 - Jun 2019

  Teacher Assistant
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  Upwork

  Jul 2019 - Dec 2019

  UX Writer and Designer

  Freelance UI/UX Designer who; - Was responsible for writing high converting product copies. - Created user-centered designs by understanding business requirements, and user feedback- Created user flows, wireframes, prototypes and mockups- Translated requirements into style guides, design systems, design patterns and attractive user interfaces- Designed UI elements such as input controls, navigational components and informational components- Created original graphic designs (e.g. images, sketches and tables)- Identified and troubleshooted UX problems (e.g. responsiveness)- Collaborated effectively with product, engineering, and management teams- Incorporated customer feedback, usage metrics, and usability findings into design in order to enhance user experience Show less

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  SPYDERWEBNG

  Sept 2019 - Mar 2020

  UI/UX Designer

  - Created user-centered designs by understanding business requirements, and user feedback- Created user flows, wireframes, prototypes and mockups- Translated requirements into style guides, design systems, design patterns and attractive user interfaces- Designed UI elements such as input controls, navigational components and informational components- Created original graphic designs (e.g. images, sketches and tables)- Identified and troubleshooted UX problems (e.g. responsiveness)- Collaborated effectively with product, engineering, and management teams- Incorporated customer feedback, usage metrics, and usability findings into design in order to enhance user experience Show less

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  Partboyz Auto Parts

  Apr 2020 - Jan 2021

  - Responsible for leading campaign conceptualization and campaign flow management: lead generation and nurturing- Planned and executed all digital marketing including SEO/SEM, email, social media and display advertisement campaigns- Deesigned, built and maintained our social media presence- Created engaging blog contents and articles- Measured and reported performance of all digital marketing campaigns and assess against goals ( ROI and KPI's) - Brainstormed new and creative growth strategies- Optimized sales funnels and evaluate customer experience across multiple channels- Identified trends and insights as well as optimizing spending and performance based on insights Show less

  • Digital Marketing Specialist

    Jun 2020 - Jan 2021

  • Digital Marketing Intern

    Apr 2020 - Jun 2020
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  Digital Marketing Skill Institute

  Feb 2021 - Sept 2021

  Digital Marketing Specialist

  - Designed and oversaw all aspects of the digital marketing department including our marketing database, email, and display advertising campaigns.- Deeveloped and monitored campaign budgets..- Planned and managed social media platforms.- Prepared accurate reports on marketing campaign’s overall performance.- Identified the latest trends and technologies affecting our industry.- Evaluated important metrics that affected our website traffic, service quotas, and target audience- Worked with the team to brainstorm new and innovative growth strategies.- Oversaw and managed all contests and other digital projects. Show less

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  Shecluded

  Sept 2021 - Aug 2022

  Digital Marketing and Content Manager

  ● I researched industry-related topics (Gender Social Issues, Fintech, Communications, Politics,technology, Creative and Cultural Topics)● I prepared well-structured drafts using digital publishing platforms with a solid understandingof video editing, design and graphics● I created and distribute marketing copy to advertise the company, projects and products.● I interviewed industry professionals and incorporate their views in blog posts.● I built the online community of female entrepreneurs and professionals● I edited and proofread written pieces before publication on blogs, newsletters and all socialmedia.● I created topics for Instagram live, Twitter Spaces and Clubhouse● I conducted keyword research and use SEO guidelines to optimize content.● I promoted content on social networks and monitor engagement (e.g. comments and shares).● I identified customers’ needs and recommend new topics.● I coordinated with marketing and design teams to illustrate articles.● I measured web traffic to content (e.g. conversion and bounce rates).● I performed research on current affairs, benchmark trends and audience preferences● I designed and implemented social media strategy to align with business goals● I set specific objectives and report on ROI● I generated, edited, published and shared engaging content daily (e.g. original text (captions),photos, videos and news)● I monitored SEO and web traffic metrics● I provided periodic reports on set metrics● I collaborated with other teams, like marketing, sales and customer service to ensure brandconsistency● I communicated with followers, respond to queries in a timely manner and monitor customerreviews● I oversaw social media accounts’ design (e.g. Facebook timeline cover, profile pictures andblog layout)● I suggested and implemented new features to develop brand awareness, like promotions andcompetitions Show less

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  Reposebay HR Ltd

  Aug 2022 - Jul 2023

  Digital Marketing Manager

  ● I developed and executed comprehensive digital marketing campaigns that were aligned with the organization's overall marketing goals, using a variety of online channels, including social media, email marketing, SEO, PPC, and display advertising.● I developed high-quality and engaging content for digital marketing initiatives, including blog posts, social media content, video content, and other marketing collateral.● I analyzed and interpreted data from digital marketing campaigns to assess their effectiveness, identify areas for improvement, and develop recommendations for future marketing initiatives.● I optimized website content and other online assets for search engines, including keyword research, on-page optimization, and link building.● I managed social media accounts, including creating and scheduling content, engaging with followers, and monitoring and responding to customer feedback.● I ceated and executed email marketing campaigns, including developing email content, managing contact lists, and analyzing email performance metrics.● I tracked and reported on key performance metrics for digital marketing campaigns, including website traffic, lead generation, and conversion rates.● I utilized marketing automation tools to streamline digital marketing campaigns, including lead generation and lead nurturing initiatives.● I collaborated with cross-functional teams, including product, design, and sales, to ensure digital marketing initiatives are aligned with broader organizational objectives.● I suggested and implemented new features to develop brand awareness, like promotions and competitions● I stayed up-to-date with current technologies and trends in social media, design tools and applications Show less

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  Workpay

  Aug 2023 - now

  Global Marketing Executive

  - I develop and execute integrated marketing campaigns across multiple channels, including digital, social, PR, events, and traditional media for Nigeria, WestAfrica and across Africa. - I conduct market research and competitive analysis to identify trends,opportunities, and threats in the Nigerian, West African and African markets- I collaborate with internal teams to create marketing collateral, such asbrochures, presentations, and case studies- I collaborate with the team in managing the company's social media presence,including content creation, community management, and social advertising- I plan and execute events and sponsorships that align with the company's brandand marketing objectives- I work with external agencies and vendors to deliver high-quality marketingcampaigns on time and within budget- I monitor and report on campaign performance, providing insights andrecommendations to optimize results and ROI- I develop referral programs that helps to build and sustain company MRR- I work closely with the sales team to develop and execute account-basedmarketing strategies that support pipeline growth and revenue targets- I manage the marketing budget, ensuring that spend is allocated effectively andefficiently to drive maximum impact across all marketing activities for the Nigerian, West African, and African Market- I come up with strategic events to drive brand awareness, visibility, lead generationand partnerships- I collaborate with the sales team to come up with well thought out plans on both inbound and outbound lead generation strategies through social media Show less