
Petra Pocanic
Visual & Interaction Designer

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About me
Sustainability • ESG • Design for Change | Shaping resilient futures requires bolder presents.
Education

Politecnico di Milano
2001 - 2003BA Industrial Design
The Manchester Metropolitan University
2011 - 2012Master's degree European Urban Cultures
Tilburg University
2011 - 2012Master's degree European Urban Cultures
Politecnico di Milano
2003 - 2005MA Communication Design
Estonian Academy of Arts
2011 - 2012Master's degree European Urban Cultures
Vrije Universiteit Brussel
2011 - 2012MA European Urban CulturesA full-time postgraduate degree jointly developed by four universities. After a residency period in each of the four universities the graduates are equipped with different approaches to reading, understanding and intervening in the city. This interdisciplinary approach gives the tools to understand complexity and build a systemic view of what a contemporary city is.Main Topics: European Studies, European Social Geography, European Cultural Policies, Global Urban Culture, Popular… Show more A full-time postgraduate degree jointly developed by four universities. After a residency period in each of the four universities the graduates are equipped with different approaches to reading, understanding and intervening in the city. This interdisciplinary approach gives the tools to understand complexity and build a systemic view of what a contemporary city is.Main Topics: European Studies, European Social Geography, European Cultural Policies, Global Urban Culture, Popular Urban Cultures, Conflict and the City, Theory and Practice of Urbanism, Urban Regeneration, Cultural Consumption, Cultural Management, Creative Industries, Cultural and Leisure Theory, Globalization and the City, Reading the City, Scenario Planning. Show less

Bauhaus-Universität Weimar
2004 - 2004Erasmus Communication Design
Experience

N!03 studio ennezerotre
Jan 2005 - Jan 2006Visual & Interaction DesignerInteraction and animation design for the permanent Colombo-Colon exhibition at State Archive of Genoa. Video editing and interactive communication for the permanent TORINO 1938 | 1948 exhibition at Museo Diffuso, Torino. Photography for interactive video installation for shadows and movement, created for the exhibition La città su misura, Mini Design Award 2006. N!03 is an award-winning multimedia design studio creating interactive narrative environments for exhibitions and museums, theatre, and opera. After a long practice, the studio reformed into www.neo.mi.it Show less

Freelance
Jan 2007 - Jan 2018Communication Designer / Designing for ChangeDesigning communication and experiences with positive social and cultural impact. Projects covered graphic design, web design, intearactive exhibition design, brand design, event ideation and management, project management, cultural and film production, photography, animation & video editing. This position allowed me to simultaneously get involved in mostly volountary or unpaid sustainability projects when sustainability was not mainstream. Clients: arts & culture organizations, museums, film production companies, human rights & environmental NGOs, sports organizations, tourism companies, small local businesses, regional development agencies, local and regional governments. Show less

Open Public University of Poreč
May 2009 - Sept 2011Head of Visual Arts DepartmentResponsible for arts-related projects and programs for various audiences. Handling all aspects of researching, preparing, and promoting community events or programs related to heritage or the arts, including exhibitions, festivals, lectures, and residencies. Designing and issuing communication materials. Networking and Partnerships with different stakeholders (from artists to local and regional governments and the private sector).The Open Public University of Poreč is a public institution in culture, founded in 1960. The institution offers cultural and educational activities and programs and as such is of crucial importance in the cultural life of the city of Poreč and the local community. Show less

Zona, NGO
Jan 2014 - Jan 2021Co-founder and Program ManagerLeading and supervising projects from ideation to execution, managing communications, building partnerships with different stakeholders and fundraising.Zona is a small NGO based in Croatia, dealing with social and environmental issues and designing awareness-raising projects by bringing together art, culture, and science. Zona engages with local communities, artists, scientists, educational institutions, youth, authorities, and businesses. Areas of interest: ocean conservation, social innovation, city-making, community engagement, tools & methods for creativity and innovation. Show less

Various
Jan 2015 - Jan 2021Coaching and Tutoring for nature & peopleCoaching and tutoring for positive environmental and social impact. Taking part in designing and organizing online & offline hackathons and ideation challenges; Providing support and guidance to teams into ideating and developing project ideas on topics such as social innovation, plastic pollution, climate action, ocean conservation, city making. Providing support and guidance to teams into developing their communications and community engagement strategies.WWF GLOBAL INTERNAL HACKATHON (2021)Run by WWF Global A-Team for InnovationTopic: Various nature conservation topicsVERSUS VIRUS 48HRS HACKATHON (2020, APR) Run by Impact HUB ZagrebTopic: Covid-19 crisis and resilience building in the post-pandemicEUROPEAN SOCIAL INNOVATION COMPETITION (2019, JUN - AUG)Run by European Commission across all EU Member States and Horizon 2020 Associated Countries Topic: Challenging Plastic WasteGLOBAL CHILDREN'S DESIGNATHON (2019, NOV) Run by Designathon WorksTopic: Food Systems and Climate ChangeCLIMATE - KIC CLIMATHON (2018, OCT)Topic: Waste managementADRIATIC PLASTIC CHALLENGE (2017, JUN)Run by Terra HUB Croatia and NGO Zona with the support of Volvo Cars AdriaTopic: Solving the plastic pollution challenge in the Adriatic SeaHOSTING SOCIAL INNOVATION E-COURSE (2017, APR - JUN) Run by Plenum (AT) • Visionautik Akademie (AT) • Art Monastery (I) • Sendzimir Foundation (PL)Topic: Tools and Methods for Hosting Social InnovationMIT CLIMATE CO-LAB CATALYST (2016, APR - SEP)Run by MIT Massachusetts Institute of TechnologyTopic: Adaptation & Shifting Behavior for a Changing ClimateIN-VISIBLE ISTRIA (2015, MAR – MAY)Run by NGO Zona and NGO MetamedijTopic: Urban Mobile Storytelling Show less

Massachusetts Institute of Technology
Apr 2016 - Sept 2016MIT Climate CoLab CatalystCataylist for 'Adaptation & Shifting Behavior for a Changing Climate' project proposals. Climate CoLab Catalysts are knowledgeable professionals who have committed to providing feedback to proposals submitted in CoLab contests. They have applied to and been selected by the Climate CoLab as members with expertise and qualifications that would be valuable contributions to proposal authors.The goal of the Climate CoLab was to harness the collective intelligence of thousands of people from all around the world to address global climate change. The Massachusetts Institute of Technology (MIT) Center for Collective Intelligence has developed this crowdsourcing platform where people work with experts and each other to create, analyze, and select detailed proposals for what to do about climate change. Show less

Fundacja Sendzimira
Apr 2017 - Jul 2017Tutor: Hosting Social Innovation e-learningProviding support and guidance to course participants about different tools and methods for social innovation and facilitating webinars with social innovators.Hosting Social Innovation was a free online course about social innovation and tools & methods to support innovation processes. It was open to visionaries, facilitators of change, sustainability professionals, social entrepreneurs, trainers, teachers. Participants came from diverse sectors: business, social enterprises, NGOs, academia, and other institutions. It was organized by an alliance of four organizations: plenum gmbh (Austria), Akademie für Visionautik (Germany), Sendzimir Foundation (Poland) Art Monastery (USA - Italy) Show less

WWF-Adria
Feb 2019 - Jul 2021Developing and delivering effective communications & innovative storytelling with major outreach for ocean/marine conservation projects in Croatia and Slovenia (Fish Forward, Transforming Small Scale Fisheries in the Mediterranean, Blue Bussiness Incubator). Contributing to and supporting the No Plastic in Nature global campaign and Earth Hour. Collaborating with WWF communications staff on joint visibility initiatives, and crisis communication. Networking and collaborating with relevant media, creative and media agencies. Show less
Seafood Project Manager
Feb 2019 - Jul 2021Communications Officer
Feb 2019 - Jul 2021

Kennisland
Jun 2019 - Aug 2019Coach: EU Social Innovation CompetitionProviding support and guidance to the semi-finalists of the EU Social Innovation Competition while working on their Development Plan. The European Social Innovation Competition is a challenge prize run by the European Commission across all EU Member States and Horizon 2020 Associated Countries. Each year the Competition is based around a different issue facing Europe. In 2019, the theme was: Challenging Plastic Waste

WWF
Feb 2020 - Jul 2021Innovation CatalystInnovation Catalyst within the "A-Team for Innovation", a group of 30 highly motivated individuals from across the WWF network who believe innovation is vital for WWF to achieve its conservation goals. Each committing part of their time to cultivate the innovation culture of WWF globally, regionally, and locally.TASKS: spreading innovation in the WWF global network focusing on new ways of working together; designing and facilitating Design Thinking and MURAL training for WWF Staff globally; creating content for the internal Design Thinking website and boosting communication in the WWF global network. Show less

WWF
Nov 2021 - Dec 2021Communications ExpertBlue Future Communication & Distribution lead for Croatia. Blue Future is a collective documentary showing the story of three young individuals from Croatia, Tunisia, and Italy who have found ways to use their passion, education, and skills to develop a more sustainable approach in three key sectors of our economy: fisheries, tourism, and energy. The project was led by WWF Mediterranean Marine Initiative. Short time, big wins: press releases reach +430,000 (unpaid placement), 1000 students watching in 25 educational institutions (schools and universities), 500 tourism sector professionals watching, broadcasting agreement with national TV. Show less

Valamar Riviera
Mar 2022 - Sept 2023Sustainability Manager• Ideating, managing and executing sustainability projects and initiatives;• Contributing to the development and implementing of the Valamar Riviera first sustainability strategy;• Developing and contributing to internal policies related to ESG;• Coordinating cross-functional teams and external consultants in developing and executing sustainability initiatives and projects;• Stakeholders' engagement;• Creating content for annual sustainability reporting and Valamar Riviera communication channels;• Managing and collaborating in the development of stakeholders’ awareness initiatives, internal trainings and communication activities;• Fostering Sustainability Culture at the organization;• And my favourite: Disrupting the status quo.BIG WIN: Co-developed the Sustainable Seafood Strategy in collaboration with WWF Adria (started during my stay at VR and continued as external consultant). Show less

Hauska & Partner
Sept 2023 - nowSenior Sustainability Consultant
Licenses & Certifications

Ecosystem-based Adaptation: Working with nature to adapt to a changing climate
IISD, GIZ and IUCNDec 2022
Hosting Social Innovation
International Partnership for Transformative LearningMar 2017- View certificate

Google Data Analytics Specialization
CourseraMar 2022 
Climate KIC - The Journey 2015
Climate-KICJul 2015
XVII Summer Academy “Challenges of Sustainable Development”
Fundacja SendzimiraJul 2014
E-Learning course "Applications of Sustainable Development"
Fundacja SendzimiraJan 2013- View certificate

From Ideas to Action
IDEO USept 2020 - View certificate

Planetary Boundaries and Human Opportunities
Stockholm Resilience CentreNov 2014 
E-Learning Course "Introduction to Sustainable Development"
Fundacja SendzimiraJan 2013
Honors & Awards
- Awarded to Petra PocanicNomination for Yellow Frame Award for sustainable development, science and education National Geographic Croatia Dec 2022 Augmented Reality mural project realized in Zagreb (Croatia), nominated for the Yellow Frame Award for sustainable development, science and education by National Geographic Croatia.Fish Forward Project Team in WWF Adria: Danijel Kanski, Toni Trevižan, Katarina Trstenjak, Lana Jurić, Martina Subašić Barkić, Ivona Stanić and myselfStreet Artist: Boris BareAR: Mate Žaja & Duje StojakCheck the project at: https://www.youtube.com/watch?v=-rOdEH7AoAs
- Awarded to Petra PocanicEuropean Green Award GOLD European Green Award May 2021 Member of the winning team for the no-plastic campaign in Croatia designed by Studio Tumpić/Prenc in collaboration with aMORE festival moru (festival for the sea).
- Awarded to Petra PocanicLiving Streets call for proposals WINNERS Terra HUB (Energy Cities, EUKI) Jul 2020 Best project among 21 submitted in Croatia. The project aims to reclaim the streets of a small touristic town with overtourism as main economic force. It rises awareness about climate issues and engages citizens to rethink and reimagine the public space of the future.
- Awarded to Petra PocanicFoundamenta Call finalist with "Meet My City" urban storytelling app Rinascimenti Sociali Torino Jan 2016
- Awarded to Petra PocanicGrand Prix for Speleo Photography Skup speleologa Hrvatske Nov 2012
- Awarded to Petra PocanicFrankopan Fund Award The Sainsbury Family Charitable Trusts Sep 2011 Awarded for academic excellence by the Sainsbury Family Charitable Trust in the United Kingdom.
- Awarded to Petra PocanicRovinj Photodays 2009 finalist - Jun 2009 Finalits in the category "Photographer of the year". More about the festival at https://photodays-rovinj.com/
Languages
- crCroatian
- itItalian
- enEnglish
- geGerman
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