Petra Pocanic

Petra Pocanic

Visual & Interaction Designer

location of Petra PocanicZagreb, Zagreb, Croatia

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  • Timeline

  • About me

    Sustainability • ESG • Design for Change | Shaping resilient futures requires bolder presents.

  • Education

    • Politecnico di Milano

      2001 - 2003
      BA Industrial Design
    • The Manchester Metropolitan University

      2011 - 2012
      Master's degree European Urban Cultures
    • Tilburg University

      2011 - 2012
      Master's degree European Urban Cultures
    • Politecnico di Milano

      2003 - 2005
      MA Communication Design
    • Estonian Academy of Arts

      2011 - 2012
      Master's degree European Urban Cultures
    • Vrije Universiteit Brussel

      2011 - 2012
      MA European Urban Cultures

      A full-time postgraduate degree jointly developed by four universities. After a residency period in each of the four universities the graduates are equipped with different approaches to reading, understanding and intervening in the city. This interdisciplinary approach gives the tools to understand complexity and build a systemic view of what a contemporary city is.Main Topics: European Studies, European Social Geography, European Cultural Policies, Global Urban Culture, Popular… Show more A full-time postgraduate degree jointly developed by four universities. After a residency period in each of the four universities the graduates are equipped with different approaches to reading, understanding and intervening in the city. This interdisciplinary approach gives the tools to understand complexity and build a systemic view of what a contemporary city is.Main Topics: European Studies, European Social Geography, European Cultural Policies, Global Urban Culture, Popular Urban Cultures, Conflict and the City, Theory and Practice of Urbanism, Urban Regeneration, Cultural Consumption, Cultural Management, Creative Industries, Cultural and Leisure Theory, Globalization and the City, Reading the City, Scenario Planning. Show less

    • Bauhaus-Universität Weimar

      2004 - 2004
      Erasmus Communication Design
  • Experience

    • N!03 studio ennezerotre

      Jan 2005 - Jan 2006
      Visual & Interaction Designer

      Interaction and animation design for the permanent Colombo-Colon exhibition at State Archive of Genoa. Video editing and interactive communication for the permanent TORINO 1938 | 1948 exhibition at Museo Diffuso, Torino. Photography for interactive video installation for shadows and movement, created for the exhibition La città su misura, Mini Design Award 2006. N!03 is an award-winning multimedia design studio creating interactive narrative environments for exhibitions and museums, theatre, and opera. After a long practice, the studio reformed into www.neo.mi.it Show less

    • Freelance

      Jan 2007 - Jan 2018
      Communication Designer / Designing for Change

      Designing communication and experiences with positive social and cultural impact. Projects covered graphic design, web design, intearactive exhibition design, brand design, event ideation and management, project management, cultural and film production, photography, animation & video editing. This position allowed me to simultaneously get involved in mostly volountary or unpaid sustainability projects when sustainability was not mainstream. Clients: arts & culture organizations, museums, film production companies, human rights & environmental NGOs, sports organizations, tourism companies, small local businesses, regional development agencies, local and regional governments. Show less

    • Open Public University of Poreč

      May 2009 - Sept 2011
      Head of Visual Arts Department

      Responsible for arts-related projects and programs for various audiences. Handling all aspects of researching, preparing, and promoting community events or programs related to heritage or the arts, including exhibitions, festivals, lectures, and residencies. Designing and issuing communication materials. Networking and Partnerships with different stakeholders (from artists to local and regional governments and the private sector).The Open Public University of Poreč is a public institution in culture, founded in 1960. The institution offers cultural and educational activities and programs and as such is of crucial importance in the cultural life of the city of Poreč and the local community. Show less

    • Zona, NGO

      Jan 2014 - Jan 2021
      Co-founder and Program Manager

      Leading and supervising projects from ideation to execution, managing communications, building partnerships with different stakeholders and fundraising.Zona is a small NGO based in Croatia, dealing with social and environmental issues and designing awareness-raising projects by bringing together art, culture, and science. Zona engages with local communities, artists, scientists, educational institutions, youth, authorities, and businesses. Areas of interest: ocean conservation, social innovation, city-making, community engagement, tools & methods for creativity and innovation. Show less

    • Various

      Jan 2015 - Jan 2021
      Coaching and Tutoring for nature & people

      Coaching and tutoring for positive environmental and social impact. Taking part in designing and organizing online & offline hackathons and ideation challenges; Providing support and guidance to teams into ideating and developing project ideas on topics such as social innovation, plastic pollution, climate action, ocean conservation, city making. Providing support and guidance to teams into developing their communications and community engagement strategies.WWF GLOBAL INTERNAL HACKATHON (2021)Run by WWF Global A-Team for InnovationTopic: Various nature conservation topicsVERSUS VIRUS 48HRS HACKATHON (2020, APR) Run by Impact HUB ZagrebTopic: Covid-19 crisis and resilience building in the post-pandemicEUROPEAN SOCIAL INNOVATION COMPETITION (2019, JUN - AUG)Run by European Commission across all EU Member States and Horizon 2020 Associated Countries Topic: Challenging Plastic WasteGLOBAL CHILDREN'S DESIGNATHON (2019, NOV) Run by Designathon WorksTopic: Food Systems and Climate ChangeCLIMATE - KIC CLIMATHON (2018, OCT)Topic: Waste managementADRIATIC PLASTIC CHALLENGE (2017, JUN)Run by Terra HUB Croatia and NGO Zona with the support of Volvo Cars AdriaTopic: Solving the plastic pollution challenge in the Adriatic SeaHOSTING SOCIAL INNOVATION E-COURSE (2017, APR - JUN) Run by Plenum (AT) • Visionautik Akademie (AT) • Art Monastery (I) • Sendzimir Foundation (PL)Topic: Tools and Methods for Hosting Social InnovationMIT CLIMATE CO-LAB CATALYST (2016, APR - SEP)Run by MIT Massachusetts Institute of TechnologyTopic: Adaptation & Shifting Behavior for a Changing ClimateIN-VISIBLE ISTRIA (2015, MAR – MAY)Run by NGO Zona and NGO MetamedijTopic: Urban Mobile Storytelling Show less

    • Massachusetts Institute of Technology

      Apr 2016 - Sept 2016
      MIT Climate CoLab Catalyst

      Cataylist for 'Adaptation & Shifting Behavior for a Changing Climate' project proposals. Climate CoLab Catalysts are knowledgeable professionals who have committed to providing feedback to proposals submitted in CoLab contests. They have applied to and been selected by the Climate CoLab as members with expertise and qualifications that would be valuable contributions to proposal authors.The goal of the Climate CoLab was to harness the collective intelligence of thousands of people from all around the world to address global climate change. The Massachusetts Institute of Technology (MIT) Center for Collective Intelligence has developed this crowdsourcing platform where people work with experts and each other to create, analyze, and select detailed proposals for what to do about climate change. Show less

    • Fundacja Sendzimira

      Apr 2017 - Jul 2017
      Tutor: Hosting Social Innovation e-learning

      Providing support and guidance to course participants about different tools and methods for social innovation and facilitating webinars with social innovators.Hosting Social Innovation was a free online course about social innovation and tools & methods to support innovation processes. It was open to visionaries, facilitators of change, sustainability professionals, social entrepreneurs, trainers, teachers. Participants came from diverse sectors: business, social enterprises, NGOs, academia, and other institutions. It was organized by an alliance of four organizations: plenum gmbh (Austria), Akademie für Visionautik (Germany), Sendzimir Foundation (Poland) Art Monastery (USA - Italy) Show less

    • WWF-Adria

      Feb 2019 - Jul 2021

      Developing and delivering effective communications & innovative storytelling with major outreach for ocean/marine conservation projects in Croatia and Slovenia (Fish Forward, Transforming Small Scale Fisheries in the Mediterranean, Blue Bussiness Incubator). Contributing to and supporting the No Plastic in Nature global campaign and Earth Hour. Collaborating with WWF communications staff on joint visibility initiatives, and crisis communication. Networking and collaborating with relevant media, creative and media agencies. Show less

      • Seafood Project Manager

        Feb 2019 - Jul 2021
      • Communications Officer

        Feb 2019 - Jul 2021
    • Kennisland

      Jun 2019 - Aug 2019
      Coach: EU Social Innovation Competition

      Providing support and guidance to the semi-finalists of the EU Social Innovation Competition while working on their Development Plan. The European Social Innovation Competition is a challenge prize run by the European Commission across all EU Member States and Horizon 2020 Associated Countries. Each year the Competition is based around a different issue facing Europe. In 2019, the theme was: Challenging Plastic Waste

    • WWF

      Feb 2020 - Jul 2021
      Innovation Catalyst

      Innovation Catalyst within the "A-Team for Innovation", a group of 30 highly motivated individuals from across the WWF network who believe innovation is vital for WWF to achieve its conservation goals. Each committing part of their time to cultivate the innovation culture of WWF globally, regionally, and locally.TASKS: spreading innovation in the WWF global network focusing on new ways of working together; designing and facilitating Design Thinking and MURAL training for WWF Staff globally; creating content for the internal Design Thinking website and boosting communication in the WWF global network. Show less

    • WWF

      Nov 2021 - Dec 2021
      Communications Expert

      Blue Future Communication & Distribution lead for Croatia. Blue Future is a collective documentary showing the story of three young individuals from Croatia, Tunisia, and Italy who have found ways to use their passion, education, and skills to develop a more sustainable approach in three key sectors of our economy: fisheries, tourism, and energy. The project was led by WWF Mediterranean Marine Initiative. Short time, big wins: press releases reach +430,000 (unpaid placement), 1000 students watching in 25 educational institutions (schools and universities), 500 tourism sector professionals watching, broadcasting agreement with national TV. Show less

    • Valamar Riviera

      Mar 2022 - Sept 2023
      Sustainability Manager

      • Ideating, managing and executing sustainability projects and initiatives;• Contributing to the development and implementing of the Valamar Riviera first sustainability strategy;• Developing and contributing to internal policies related to ESG;• Coordinating cross-functional teams and external consultants in developing and executing sustainability initiatives and projects;• Stakeholders' engagement;• Creating content for annual sustainability reporting and Valamar Riviera communication channels;• Managing and collaborating in the development of stakeholders’ awareness initiatives, internal trainings and communication activities;• Fostering Sustainability Culture at the organization;• And my favourite: Disrupting the status quo.BIG WIN: Co-developed the Sustainable Seafood Strategy in collaboration with WWF Adria (started during my stay at VR and continued as external consultant). Show less

    • Hauska & Partner

      Sept 2023 - now
      Senior Sustainability Consultant
  • Licenses & Certifications

    • Ecosystem-based Adaptation: Working with nature to adapt to a changing climate

      IISD, GIZ and IUCN
      Dec 2022
    • Hosting Social Innovation

      International Partnership for Transformative Learning
      Mar 2017
    • Google Data Analytics Specialization

      Coursera
      Mar 2022
      View certificate certificate
    • Climate KIC - The Journey 2015

      Climate-KIC
      Jul 2015
    • XVII Summer Academy “Challenges of Sustainable Development”

      Fundacja Sendzimira
      Jul 2014
    • E-Learning course "Applications of Sustainable Development"

      Fundacja Sendzimira
      Jan 2013
    • From Ideas to Action

      IDEO U
      Sept 2020
      View certificate certificate
    • Planetary Boundaries and Human Opportunities

      Stockholm Resilience Centre
      Nov 2014
      View certificate certificate
    • E-Learning Course "Introduction to Sustainable Development"

      Fundacja Sendzimira
      Jan 2013
  • Honors & Awards

    • Awarded to Petra Pocanic
      Nomination for Yellow Frame Award for sustainable development, science and education National Geographic Croatia Dec 2022 Augmented Reality mural project realized in Zagreb (Croatia), nominated for the Yellow Frame Award for sustainable development, science and education by National Geographic Croatia.Fish Forward Project Team in WWF Adria: Danijel Kanski, Toni Trevižan, Katarina Trstenjak, Lana Jurić, Martina Subašić Barkić, Ivona Stanić and myselfStreet Artist: Boris BareAR: Mate Žaja & Duje StojakCheck the project at: https://www.youtube.com/watch?v=-rOdEH7AoAs
    • Awarded to Petra Pocanic
      European Green Award GOLD European Green Award May 2021 Member of the winning team for the no-plastic campaign in Croatia designed by Studio Tumpić/Prenc in collaboration with aMORE festival moru (festival for the sea).
    • Awarded to Petra Pocanic
      Living Streets call for proposals WINNERS Terra HUB (Energy Cities, EUKI) Jul 2020 Best project among 21 submitted in Croatia. The project aims to reclaim the streets of a small touristic town with overtourism as main economic force. It rises awareness about climate issues and engages citizens to rethink and reimagine the public space of the future.
    • Awarded to Petra Pocanic
      Foundamenta Call finalist with "Meet My City" urban storytelling app Rinascimenti Sociali Torino Jan 2016
    • Awarded to Petra Pocanic
      Grand Prix for Speleo Photography Skup speleologa Hrvatske Nov 2012
    • Awarded to Petra Pocanic
      Frankopan Fund Award The Sainsbury Family Charitable Trusts Sep 2011 Awarded for academic excellence by the Sainsbury Family Charitable Trust in the United Kingdom.
    • Awarded to Petra Pocanic
      Rovinj Photodays 2009 finalist - Jun 2009 Finalits in the category "Photographer of the year". More about the festival at https://photodays-rovinj.com/