Ruining Fu

Experience

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  北方传媒公司

  Jan 2022 - May 2022

  Manager Assistant

  · Operated official account.· Assisted newspaper editing, collected data, and organized data materials. · Translated and modified both Chinese and English articles.

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  蒙牛

  Apr 2022 - Jun 2022

  Marketing Planning Assistant

  - Market Research: Led market research initiatives, collecting, analyzing data on brand and competitors to provide insights for strategy.- Event Planning and Execution: Developed and executed event, drafting detailed proposals, providing support for the organization of marketing-related activities. - Media Maintenance: Formulated new media promotion strategies, managing the operation of official public accounts. Liaised with media outlets, maintained market-client relationships, and significantly increased brand exposure. Show less

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  Shenyang Zhongjie Freezing Point City Food Co.,Ltd.

  Jun 2022 - Aug 2022

  Public Relations Intern

  - Contacted media, maintained market relationships, and collected relevant data.- Handled external public relations, maintained and expanded relationships with government and business.

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  LT Heyday Culture Communication Co., Limited

  Feb 2023 - Apr 2023

  Public Relations Intern

  - New Media Operations: Developed and implemented comprehensive operational plans for main new platforms, including official websites and Wechat accounts. Orchestrated the promotion of advertorials, crafted press releases, and demonstrated proficiency in SEO and social media analytics. Conducted continuous content optimization and promotion, significantly increasing brand exposure.- Event Planning and Execution: Designed and executed public relations events, drafted event proposals, and closely supervised on-site event execution. Assisted in managing materials and media, ensuring the successful completion of events. - Media Analysis: Led media monitoring and analysis efforts, producing monthly reports that included market research, competitor analysis, and tracking industry trends. Conducted in-depth analysis of media data to provide valuable insights for decision-marketing.-Clients: Operated official accounts, managed relationships with diverse clients, including Sun Hung Kai Properties, ICBC (Asia), HKUST Business School, MicroConnect, HKAOC, etc. Show less

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  Hunan TV

  May 2023 - Aug 2023

  Advertising Execution

  - Client Execution: Participate in clients purchase progress, engaged in the modification of advertising plans, conducted brief communication, monitored project progress. Achieved clients satisfaction, ensuring successful execution of projects. - Media Execution: External liaison for business dealings with media and celebrities, facilitating internal communication and coordination.- Event Execution: Contributed to offline execution of programs such as "Hello Saturday", "Call me by fire". Supervised and monitored on-site celebrities advertising recordings, managed materials, conducted post-production quality checks, safeguarded advertising rights.- Social Media Data Analysis: Conducted in-depth analysis of clients social media platforms, including Weibo and Douyin, to comprehend content volume and fan interaction. Complied comprehensive social media research reports for various brands.- Clients: Managed relationships with prominent clients, including Taobao, Meiyitian, Pizza Hut, Tsingtao, Yida. Show less

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  Publicis Groupe

  May 2024 - Jul 2024

  Advertising Execution

  • Client Execution: Participate in the implementation of client purchasing projects, conduct competitor information collection and analysis, clarify client needs, complete the brief communication work between the team and the client, and follow up the project progress, obtaining a high level of customer satisfaction and ensuring the successful implementation of the project.• Clients: P&G, McDonald's, Liby, Zeiss, Cathay, etc.