
Apekshita Alkesh Singh
Student Volunteer

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About me
Manager, CEO's Office at Mappls MapmyIndia | Cornell University | Ex-Invest India
Education

Delhi Public School - R. K. Puram
2010 - 2017Senior School PhysicsActivities and Societies: Head Girl 2016-17, Captain Varsity Lawn Tennis team 2010-16, Member Student Council 2012-16, Aerospace Society 2014-16 - Head Girl of DPS RK Puram (Batch of 1000+ students)- Awarded Gold Medal for Academics (consistent academic excellence for 7+ years)- Awarded Gold Medal for Sports (International Lawn Tennis Player)- Awarded Gold Medal for Co-Scholastic Excellence (Aerospace and Space Settlement Design)

The University of Sydney Business School
2019 - 2019Exchange Program Business Administration and Management, GeneralAs a CALS Global Fellow, took 6 units of study at The University of Sydney Business School from June-July 2019 and received High Distinction.

Cornell University
2017 - 2021Bachelor of Science Applied Economics and Management 4.015 (Summa Cum Laude - Highest Academic Honours)Activities and Societies: • Quill & Dagger Senior Honor Society • Mortar Board Der Hexenkreis Senior Honor Society • CALS Global Fellows • Forté Campus at Cornell (Co-President) • Student Activities Funding Commission (Former Vice President) • TEDxCornell (Co-Organizer) • Cornell D&I Business Advisory Council (Founding Member) • Chief Teaching Assistant (AEM 2700: Management Communication) • Teaching Assistant (AEM 2240: Finance) • Grader (AEM 2100: Statistics) • Dyson Office of Diversity & Inclusion (Program Assistant) I graduated Summa Cum Laude (Highest Academic Honours) from Cornell University in May 2021. As a Tata Scholar, I was one of five Indian students on a full scholarship for all four years.
Experience

Ibtada
Jan 2013 - May 2018Student Volunteer• Educated and helped empower young ladies in rural areas of India by teaching personal finance and other subjects.• Conducted field research and developed new initiatives for increased enrollment in schools.• Created an educational supplement on women’s health and safety to be introduced in the curriculum.
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Women Economic Forum (WEF)
Apr 2016 - Apr 2016Student Speaker• Delivered a talk about the intersection of sports and economics, and how it serves as a tool to empower women

TEDxYouth@DPSRKPuram
Aug 2016 - Aug 2016Speaker• Delivered a TEDx talk on the Importance of Emotional Quotient and Networking.

Government of India
Jun 2018 - Aug 2018Summer Intern, National Institute for Transforming India (NITI Aayog)• Generated a report on India’s need for a regulated crowdfunding platform that utilizes Blockchain and Artificial Intelligence.• Developed an article on "The Use of Technology in Crowdfunding Platforms" for publication in the Financial Express on 16 Jan, 2019. • Collaborated with the Prime Minister’s Office to propose risk mitigation measures in the platform’s regulatory framework.• Aided the draft of a proposal to Reserve Bank of India for the legalization of limited Initial Coin Offerings in India. Show less

Cornell University
Aug 2018 - May 2021Chief Teaching AssistantAEM 2700: Management Communication

Emzingo
Oct 2018 - Mar 2019Winter Extern, Social Strategy Consulting• Developed a social business model canvas to articulate client company’s mission to be a global agro-processing company. • Outlined a comprehensive marketing plan and immediately executable marketing collateral for client company to enter global markets.• Projected client’s growth trajectory to generate viable market entry techniques and increase profitability by 30% in pilot year.

Cornell Dyson School of Applied Economics & Management
Nov 2018 - May 2021Program Assistant, Diversity and Inclusion
Property Council of Australia
Jun 2019 - Aug 2019Marketing and Advocacy Intern | CALS Global Fellow• Spearheaded a new Marketing and Communications Strategy through market research and interviews with 15 key stakeholders.• Revamped HubSpot utilization measures to optimize email opens by 23% after assessment of current email marketing analytics.• Supported management of 6 events ranging from 400+ to 1600+ attendees, and designed marketing collateral for distribution.• Innovated new event marketing templates through A/B testing, send-time optimization and contact management techniques. Show less
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Boston Consulting Group (BCG)
Jun 2020 - Aug 2020Summer Intern
The Estée Lauder Companies Inc.
Jul 2020 - Aug 2020Marketing InternTrade Marketing and Account Management at La Mer

Invest India
Jul 2021 - Nov 2022Investment SpecialistIndia's National Investment Promotion and Facilitation Agency, under the aegis of the Ministry of Commerce & IndustryTwo Assignments:Western Europe Consumer GoodsPresident of the World Association of Investment Promotion AgenciesAwarded Winner of the 2020 United Nations Investment Promotion Award

MapmyIndia
Nov 2022 - nowManager, CEO's OfficeLeading growth strategy & marketing for Mappls App and corresponding consumer verticals
Licenses & Certifications
- View certificate

Email Marketing Certified
HubSpotJul 2019
Honors & Awards
- Awarded to Apekshita Alkesh SinghDean's List Cornell University May 2018 All semesters
- Awarded to Apekshita Alkesh SinghTata Scholar Cornell University Aug 2017 One of five students chosen from India to attend Cornell University on a full scholarship for all four years.
- Awarded to Apekshita Alkesh SinghGold Medal for Academics Delhi Public School RK Puram Oct 2016 Given to students that demonstrate consistent academic excellence for 7+ years.
- Awarded to Apekshita Alkesh SinghGold Medal for Sports Delhi Public School RK Puram 2016 Awarded for excellence in Lawn Tennis on the National and International level.
- Awarded to Apekshita Alkesh SinghGold Medal for Co-Scholastic Excellence Delhi Public School RK Puram 2015 Awarded for excellence in Space Settlement Design for NASA programs.
Languages
- enEnglish
- frFrench
- hiHindi
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