Experience

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  Toko srl

  Feb 2001 - Jun 2003

  Marketing manager

  Managed supplier relationships and developed strategic reseller programs to drive market growth. Experienced in navigating public tenders, ensuring competitive positioning and successful bids. Applied an innovative approach to marketing strategies, enhancing brand visibility and business impact.

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  Despec romania

  Jul 2003 - May 2019

  Led strategic business development and market consolidation across key customer segments, including Consumer and Enterprise. Oversaw multi-channel operations, covering Corporate, Online, Retail, SMB, and Stationary distribution networks. Managed and mentored a high-performing team of 24 professionals, including Key Account Managers, Business Developers, Product Managers, and Solutions Architects. Drove SAP, FreshDesk and O365 implementations, leveraging Planner and Teams to enhance collaboration and operational efficiency. Accountable for Sellout, Sell-in, Stock Rotation & Aging, and Gross Profit optimization, ensuring sustainable revenue growth and profitability. Show less Successfully managed Product, Price, Place and Promotion across multiple product categories, including Printing (Supplies & Hardware), Computing, and Enterprise solutions (Servers, Storage, Networking). Led and developed a team of six professionals, comprising three marketing specialists and three purchasers, to drive business growth and operational excellence. Strategically managed and optimized all marketing budgets to maximize ROI and brand impact. Coordinated digital marketing initiatives, implementing tools such as MailChimp and HubSpot to enhance engagement and lead generation. Oversaw partnerships and product strategies for key brands, including Lenovo, Oki, Optoma, Panda, Socomec, and Sony. Show less Managed direct relationships with multiple vendors, overseeing purchasing and marketing activities across diverse brands. Coordinated multibrand portfolio management, ensuring strategic alignment and operational efficiency. Supported vendor negotiations, procurement planning, and marketing initiatives to drive business growth. Worked closely with key industry brands, including Brother, Canon, Epson, HP, Lexmark, Panasonic, Verbatim, and Xerox. Product Manager role support for defining product strategy, lifecycle management, pricing, and go-to-market planning. Show less

  • Commercial Director

    Sept 2014 - May 2019

  • Marketing & Purchase Manager

    Jan 2008 - Aug 2014

  • Vendor Relationship Assistant

    Aug 2005 - Dec 2007

  • Key Account Manager

    Jul 2003 - Jul 2005
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  Logicom distribution

  Jun 2019 - now

  Developed and executed market strategies for HP Inc printing business solutions (transactional, MPS, SBD) in Romania, driving growth and competitive positioning (#1 / #2). Led a high-performing team of 4 to accelerate sales growth and expand market penetration for printing products. Conducted in-depth market analysis to inform strategic decision-making and optimize product positioning. Managed the business unit’s budget, ensuring cost-effective operations and maximizing profitability. Established and nurtured strategic partnerships with key Romanian customers to strengthen market presence and drive long-term success. Show less

  • CDD Distribution Business Manager | Eastern Europe

    Oct 2020 - now

  • Printing Business Lead | Romania

    Jan 2020 - now

  • Supplies Business Unit Manager | Romania

    Jun 2019 - Dec 2019