
Elin Bellinger
Executive Assistant To Chief Executive Officer

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About me
Co-Founder & Brand Builder | Marketing & Finance Leader at Bralem Corp & Elin & Co LLC
Education

Florida International University
2009 - 2012Bachelor of Business Administration (B.B.A.) Finance, General
Florida International University
2019 - 2019Master's degree Marketing
Experience

Borox Group
Dec 2007 - Jun 2012Executive Assistant To Chief Executive OfficerManager with the hands in the organization towards the commercial objectives, ensuring that the company complies with the customer service and ensuring the fulfillment of the orders from clients, with the responsibility of hiring and training new employees, also in charge of the performance of the sales team. supervised and motivated to reach the expected sales, also managed the accounting records and informed the Accountant, moreover responsible for sales on credit and collect the money, in addition, monitor suppliers’ invoices and review costs, perform banking transactions such as checks and transfers and maintain informed the CEO of future expenses. Show less

Florida International University
May 2011 - Jul 2011Student InternHelped students with the use of the finance lab programs, such as Bloomberg Terminal, ThinkorSwim - the trading platform, Rotman Interactive Trader - an application that simulates a stock exchange.• Responsible for the self-learning of the laboratory software and supported the students of Managed Investment Funds class, as well as coordinated any needs in the laboratory. I also helped guest speakers with all the necessary resources during the presentation.

Borox Group Corp
Jun 2012 - Jun 2018Chief Financial OfficerWith the responsibilities of daily business operations and maintaining the integrity of the general ledger, performing complex general accounting functions, including preparing journal entries, analyzing accounts and reconciliations of accounts. Prepare the company's financial statements, analyzing the company's sales reports, the frequency that customers reorder, the delivery times, gross earnings per product line, the cost of goods sold, the efficiency of purchase orders to suppliers and order delivery times, monitor and control the expenses of the company, and develop an action plan to improve financial performance.Structured and developed workflows in the company to be more efficient in daily business operations. I built a database application in the cloud with collaboratives tables between the tables, creating a working tool for each department, which collects information from the different departments of the company. I also build notifications of tasks and activities to create better communication between virtual employees in Peru and the United States. Finally, I built analytical reports on the platform to make them available to company executives in order to review the company. Financials & sales metrics. Show less

Bralem Corp
Jun 2018 - nowCo-FounderIn 2018, I co-founded Bralem with a partner specializing in mechanical engineering and industrial design. Together, we built a company that manufactures and distributes high-quality gold and silver jewelry for wholesale markets across the U.S., Puerto Rico, and Latin America. As CFO and co-founder, I’ve been involved in every facet of the business, ensuring operational efficiency and growth.I oversee design and product development, working closely to maintain Bralem’s commitment to quality and market relevance. I also lead sales to wholesalers and retailers, strengthening client relationships and ensuring satisfaction.In my role as CFO, I handle budgeting, cash flow, and financial strategy, securing Bralem’s financial health in a competitive market. This journey has given me deep insights into the wholesale jewelry sector, allowing for informed, data-driven decisions and strategic growth.As a co-founder and financial leader, I am dedicated to Bralem’s ongoing success and market impact in the wholesale jewelry industry. Show less

United Perfumes
Jun 2018 - Aug 2023Financial AdvisorProviding financial advice

Borox Group
Jun 2018 - Dec 2022Financial AdvisorProviding financial advice

Elin & Co LLC
Sept 2023 - nowCo-Founder & Marketing OfficerAs Co-Founder and Marketing Officer of Elin & Co LLC, I contributed the initial seed capital and developed the entire project from the ground up. Our company specializes in Arabic perfumes, available through an e-commerce platform targeting direct-to-consumer sales. My key responsibilities include:Business Development: Conducted extensive research on product offerings, pricing strategies, and market opportunities to establish a competitive presence.E-commerce Marketing: Created and executed marketing campaigns on Meta and TikTok Ads Manager, targeting a diverse audience through our website, TikTok Seller, and Instagram Shop.Content Creation & Strategy: Designed engaging video content for social media platforms, enhancing brand visibility and customer engagement.Analytics & Market Expansion: Analyzed performance metrics to refine campaigns and identify new market opportunities.Operational Efficiency: Streamlined order fulfillment and delivery processes, ensuring fast shipping and a high level of customer satisfaction.Our focus is on building a unique brand experience and delivering quality products to our growing customer base. Show less
Licenses & Certifications

Marketing Accounting and Financial Analysis Certification
Marketing Accounting MetricsNov 2009
Email Marketing Certified
HubSpot AcademyApr 2019- View certificate

Persuasive Communication: Critical Thinking to Enhance your Message
MIT Professional EducationMar 2025 
Financial Modeling & Corporate Valuation
Wall Street Training & AdvisoryApr 2011
FIU Business
FIU Global Sales ProgramMar 2020
Languages
- spSpanish
- enEnglish
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