Joe Bodie

Experience

• 

  University of San Francisco

  Aug 2015 - May 2016

  Assisting in the publication of the 2016 issue of the Ignatian Literary Magazine.Responsible for creating a weekly, monthly, and semester-based action plan to ensure on-time publication of the magazine, and to ensure that staff in all departments were completing projects on or before the scheduled deadlines. Assisting in creating new syllabi for a course in Ancient Philosophy and a First Year Seminar course in Existentialism. Assisting in creating a grading rubric for student papers. Lecturing during professor's absence. Assisting in grading student papers. Holding student conferences to assess progress and address and concerns/issues students' may have in regards to subject matter or upcoming papers. Editing in-progress chapters of professor's current book project, including both proofreading for technical errors and making stylistic changes

  • Teacher's Assistant, Ignatian Literary Magazine

    Aug 2015 - May 2016

  • Teacher's Assistant, Philosophy Department

    Aug 2015 - May 2016

  • Research Assistant, Philosophy Department

    Aug 2015 - May 2016
• 

  SAE College

  Jun 2017 - Dec 2018

  Adjunct Instructor

  • Created new project-based learning syllabus wherein students wrote articles to be assembled and published in a student-designed magazine • Edited first draft of student articles with an eye on technical and grammatical errors, as well as style, content, and flow• Created weekly lesson plans focused on engagement and retention of concepts• Graded all student coursework

• 

  SF Fire Credit Union

  Sept 2019 - Jan 2023

  Content Creator

  • Achieved a 40%-60% open rate on email campaigns.• Drove a 25% increase in social media followers by implementing a new campaign strategy. • Authored 150+ SEO-optimized articles that fueled substantial organic traffic growth to website. • Increased engagement and retention by designing an email onboarding series. • Broadened brand awareness and follower count by optimizing social media presence. • Created compelling content and copy for various social media platforms to engage existing credit union members and drive prospects to relevant marketing funnels.• Yielded high SERP rankings, page views, and conversion rates as a result of creating engagement website content that effectively positioned products and services. • Utilized predictive analytics to promote the right products to the right people at the right time while designing and launching a new automated email marketing campaign. Show less

• 

  Do Better Creative

  Mar 2023 - now

  Director of Content and Analytics

  Consult with clients to determine and develop brand style and voice. Write engaging, keyword driven, content for client’s websites to ensure traffic and conversions. Use industry standard tools to optimize websites to achieve highest SERP rankings. Analyze and redesign webpages based on UX/UI best practices to ensure optimal user experience and increased conversions.• Create unique brand voice for clients that engages and attracts potential customers• Design content based on UX/UI best practices to increase customer acquisition and conversion rates• Use industry standard tools and platforms to analyze website health, make recommendations, and implement changes• Create data-driven strategies to enhance customer acquisition, conversion, and retention• Use industry standard tools to create a winning keyword strategy based on client’s needs Show less