Danny Morales

Experience

• 

  EZ Wireless Communications

  Jan 2003 - Jan 2009

  Operations technology

  I created and maintained billing and inventory software for a cellular phone rental business. I routinely built relationships with international cellular carriers and drove in-house IT solutions while providing exceptional client technical support.

• 

  GADA Productions

  Jan 2009 - Feb 2018

  Developed mobile friendly websites and desktop/mobile apps based on unique user requirements. Filmed unscripted and live events. Photographed still life, branded content, products, real estate, and live events. Served as the videographer and video editor for SmartShoot for 5+ years, creating B2B promotional videos for Yelp on tight deadlines. Interviewed and guided clients throughout the process to help market their companies and services through short digital videos. In this role, I developed mobile friendly websites and desktop/mobile apps (based on unique user requirements), filmed unscripted/live events, and photographed still life, branded content, products, real estate, and live events.

  • Web Developer

    May 2014 - Feb 2018

  • Videographer, Photographer

    Jan 2009 - May 2014
• 

  SmartShoot

  Jan 2013 - Jan 2018

  Freelance Videographer

  Serving as videographer and video editor for SmartShoot, for over 5 years, I created B2B promotional videos for Yelp on tight deadlines. I also interviewed and guided clients throughout the process to help market their companies and services through short digital videos.

• 

  CN Logistics USA

  Mar 2018 - Jan 2022

  Promoted to manage imports for the company’s flagship account and entrusted with the simultaneous leadership of a 5-member warehouse team, effectively managing both roles concurrently. Developed technology for the seamless integration of e-commerce orders into the company's system via API, creating robots for data entry and analysis. Managed comprehensive data collection from Shopify for fulfillment processes, while also designing database structures and performing data manipulation. Conducted thorough data cleansing and filtering for tailored client analysis, focusing on meeting KPIs and ensuring product delivery within specific timelines. Developed and improved all warehouse and fulfillment processes.Reduced process from 8 hours to 5 minutes by creating automated daily reports for clients with shipment information. Tracked information using Selenium, Pandas, and Request and built database to create reports used by multiple global partners.Cut fulfillment errors to less than 1%, by implementing rigorous tracking processes and systematizing item scanning to eliminate common order inaccuracies. Devised a new process to share data with partners, leveraging Python to upload data to and from Google Firebase.Led the development and presentation of monthly company performance reports to headquarters, utilizing Pandas, NumPy, and Matplotlib for data manipulation and analysis.Integrated multiple e-commerce platforms into one system using REST API to automate/expedite receiving and update orders, substantially improving the dropship process for clients.Streamlined client data by merging, manipulating and updating multiple databases for tracking full and partial load containers, using Python, Selenium, and Panda’s libraries.and created needed changes autonomously. Show less

  • Ocean Import Specialist / Warehouse Manager

    Sept 2018 - Jan 2022

  • Bookkeeper

    Mar 2018 - Sept 2018
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  DB Schenker

  Sept 2021 - Jan 2022

  Ocean Import Coordinator
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  National Cortina

  Feb 2022 - now

  Import Analyst

  OCEAN IMPORT ANALYST Manage U.S. food import logistics, enhancing container tracking and data analysis by consolidating diverse data sources into a unified system. Drive the data engineering initiatives, focused on innovative data collection methods such as APIs, web scraping, and document analysis. Champion the development of automated systems, including the creation of robots to streamline data acquisition and convert documents and images into structured, analyzable datasets. Integrate varied data streams for detailed analysis, delivering essential insights for product tracking and shipping logistics to clients. Specialize in data warehousing, ensuring data integrity for advanced analysis and seamless reporting to support strategic decision making. Cut data processing time from 17 hours to minutes by developing robots for automated web scraping, data conversion from PDFs and images, and precise data entry, significantly boosting efficiency.Enhanced the system to automatically parse incoming emails, extract attachments, and input data into the ERP, ensuring round-the-clock operation and transforming productivity.Pioneered the implementation of AI models for data engineering and predictive analysis, serving as the sole expert to train models to forecast trends, eliminating need to create manual instructions. Delivered key data, serving as the cornerstone of data-driven decision-making, offering essential data collection, cleansing, and engineering that drive team operations and form the backbone of company activities.Noted for enhancing job performance through self-initiated automations and data engineering, including database merging and Tableau utilization, while adapting to in-house data warehousing solutions in the absence of cloud-based alternatives. Show less