Dea Nabila

Experience

• 

  DBL Indonesia (Official)

  Sept 2011 - Jan 2013

  Event Assistant

  Working as freelance event assistant for promotional and marketing team at PT. DBL Indonesia (Jawa Pos Group). Helps organize NBL Indonesia event in 7 cities, planning and executing promotional strategy, analysing and choosing market target to develop brand knowledge, and make a viral marketing strategy to help event promotional.

• 

  RCTI (Rajawali Citra Televisi Indonesia)

  Sept 2013 - Nov 2013

  Production Assistant Intern

  Work directly with producers to assist in all aspects of the production of Profil Niaga RCTI (Television Programme). Responsible for the administration, organisation and secretarial work involved in producing Profil Niaga. The work includes assisting talent and the crew, issuing scripts, dealing with travel and accommodation bookings and sorting out enquiries and other paperwork.

• 

  PT HM Sampoerna Tbk.

  Jun 2014 - now

  Drive strategy, portfolio management and long-range plan for Commercial function.Main Responsibilities:1. Drive market strategy development and alignment across sub-function; identify interdepencies and seek for efficiencies.2. Run and facilitate strategic planning process in close cooperation and alignment across different sub-functions.3. Generate and synthesize market-level competitive intelligence with other functions4. Work closely with Financial Planning & Marketing Planning to develop Long Range Plan for the company to achieve business objectives5. Manage implementation of KPI framework anchored on OGSM principles6. Contribute ideas and insights to Business Development initiatives around increasing market expansion, establishing new channels, and building new partnerships that contribute to overall business and commercial objectives7. Drive continuous improvement initiatives and lead the development of tools/ processes to increase quality of work while mastering all relevant systems.8. Lead the preparation of executive presentations of strategy reviews and management updates supporting commercial management team. Lihat lebih sedikit Work directly with Head of Commercial Organization Development in developing and implementing programs that aim to strengthen capabilities of Commercial team to drive organizational effectiveness and growth.Main Responsibilities:1. Enable a highly engaged Commercial organization with 5,000++employees2. Design and execute talent development programs and processes in order to support the enhancement of leadership and business management capabilities within the Commercial organization3. Seek and gather the best practices/processes across the area; assess and analyze its appropriateness vis-à-vis the area peculiarities/ connection to local processes. Make the necessary recommendations and secure commitment from area management to implement applicable best practices/processes to enhance organizational effectiveness4. Handhold and enable Commercial employees towards excellent execution5. Assist timely roll-out of applicable Compliance and EHS cascade and training requirements6. Handle/Participate in business projects and change management7. Contribute to the development of functional program and tools (i.e. selection & development tools; training programs, in-classroom training, field coaching; audit guidelines, criteria/indicators to assess the effectiveness of the learning and developments interventions, performance management process and rewards and recognition)8. Collaborate with front line supervisors and other stakeholders within the territory in developing training programs to ensure efficient resource utilization and provide up-to-date status of the knowledge/functional skills of Commercial employees Lihat lebih sedikit As company representative in West Jakarta Area, Greater Jakarta.Main responsibilities : 1. Develop, implement and evaluate area/region strategies, taking into consideration in-depth markets analysis, competitive activities, trade structure and opportunities, brand performance and perceived consumer needs and resources, in order to maximize Sampoerna volume and profit growth.2. Manage & implement the excellent execution of strategic brand plans by ensuring appropriate call coverage, frequency and engagement activities, including cash receiveable & stock are conducted throughout the area to deliver sales volume and market share growth in support of the Region objectives3. Maintain and develop strong business relationships with external (retailers, Key Account, vendors) and internal stakeholders (wholesale, CE, marketing) to drive sales volume and market share4. Drive efficiency and innovation through analysis of field results and observations providing constructive feedback to the Region and Zone management in order to improve the quality, design and effectiveness of trade programs5. Lead, guide, engage, reward and develop all employees to drive increased productivity and performance against objectives6. Manage, implement and monitor area budget and resources, including temporary and permanent work force, in order to maximize Sampoerna business results in West Jakarta Area. 7. Manage, implement, monitor and control the implementation of trade marketing activities (trade program & PPOSM) to ensure highest Sampoerna return of investment and relevant with Sampoerna policy and procedures, Indonesian laws/regulations and society expectation. Lihat lebih sedikit As company representative in Cianjur Area, West Java to establish healthy, comply, effective and efficient sales objective of revenue, volume, distribution level, OOS, Sales Promo activities, to achieve area success.Main Responsibilities : 1. Plans, direct, controls and evaluates all sales activities within Distribution Point Center boundaries. 2. Plans, direct,controls and evaluates all distribution & sales promo activities. 3. Ensure effective and efficient coverage and supervisor & salesman capabilities in order to have optimal team to support business target achievement. Lihat lebih sedikit Develop Wholesale Activation Strategy in National scale.With main responsibilities: 1. Creating annual wholesale activation plan2. Creating long range plan for channel wholesale strategy to meet business needs and creating impact3. Partners with cross functional team to develop commercialization in Wholesale and Retail4. Manage yearly wholesale activation5. Develop new point of sales investment on wholesale to create more impact6. Prepare B2B initial plan to support Sampoerna digital ecosystem Lihat lebih sedikit Consolidate specific brand building and commercial initiatives. Manage portfolio deployment plans, ensure consistency to portfolio strategy, define gaps/overlaps. Ensure initiatives preparation and support. Develop and co-ordinate implementation of detailed commercial initiatives in East Java and Bali NT Region.With additional roles to :- Develop schedules for commercial initiatives preparation, keep the planning schedules within the required deadlines, coordinate all involved functions to check preparation progress and communicate status to all stakeholders. - Provide support to field organization on programs deployment by timely providing with cycle details and materials (including briefs; materials allocation; timing and all other initiative related details). - Manage deployment budget for sales and marketing channel Lihat lebih sedikit

  • Manager Commercial Strategy

    Apr 2023 - now

  • Manager Planning & Deployment

    Mar 2023 - Mar 2023

  • Manager Commercial Development & Strategic Planning

    Apr 2022 - Feb 2023

  • Manager Commercial Organization Development

    Jan 2021 - Mar 2022

  • Manager Area Retail Engagement

    Jan 2018 - Jan 2020

  • Distribution Center Supervisor

    Jan 2018 - Sept 2018

  • FFWD National Project 2018

    Mar 2018 - Apr 2018

  • Channel Strategy Executive - Wholesale

    Sept 2017 - Feb 2018

  • Planning and Deployment Executive

    Jun 2016 - Jan 2017

  • Commercial Planning & Channel Dev. Executive

    Jan 2016 - Jan 2016

  • Area Retail Analyst

    Nov 2014 - Jan 2015

  • Retail Engagement Executive

    Jun 2014 - Jan 2014