Charlotte Pendrill

Experience

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  Vauxhall Motors Ltd

  Jul 2013 - Jul 2014

  Marketing Specialist

  Working on a 1 year placement as Marketing Specialist, my key responsibilities include;> Liaising with agencies to determine relevant images suitable for graphic updates > Managing stock control of brochures as well ensuring the relevent people are informed of stock movement> Producing the quarterly breifing guide document to inform retailers of new POS and displays.> Seamless financial management - PO logging, checking invoice amounts against invoicesDuring my time here, I have developed strong negotiation skills through liasing with established firms such as Auto Express, improved my communication skills through working closely with various people from different levels of hierachy such as Vauxhall's MD and warehouse workers and gained invaluable work experience in a corporate environment. Show less

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  Carat UK

  Jul 2015 - Jan 2016

  Marketing Assistant, British Airways Account

  Carat UK is part of the #1 Global Media Network, and the market-leader in digital and diversified media solutions. (RECMA, 2016)During my time as Account Assistant, my mey responsibilities include;> Relationship management - delivering outstanding client service and a sound understanding of clients business needs> Support the delivery of clients business development plans> Multi market reporting - utilising software such as Addynamix and CCS to provide in-depth analysis of post campaign success> Seamless financial management - PO logging and invoice checks Show less

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  Vauxhall Motors Ltd

  Jan 2016 - Jan 2018

  Retail Marketing Manager

  - Online and Social Media management, including; keeping au fait with current digital trends, implementing new social functionalities, creating social content and copy, briefing our agency (McCann Erikson) with creative requirements relevant to each online media, analyzing online reporting metrics and ensuring the relevant targeting and reporting metrics are in place.- Implementing social media and GDN onto the marketing portal as well as leading the system upgrade though regular communication with the system providers to ensure the service provides accurate targeting within retailers AOR and meets the retailers marketing requirements- Managing my two executives, setting their objectives, managing their workload and ensuring they stay focused and motivated to deliver excellent marketing support- Acting Regional Marketing Manager for the South and South West, including generating the regions marketing schedules, media planning, allocating retailer budgets and analysing the retailers digital marketing platforms to ensure they provide the best service and information to customers in an engaging and efficient manner- Analysis of marketing results, particularly online campaigns to ensure creative is delivering sufficient impressions to the right customers at the right time and thus achieving high click through rates. - Managing new creative for campaigns and quarter launch including; briefing the agencies with new offers and creative concepts, ensuring creative is in line with Vauxhall's brand guidelines and ensuring all ad's are legally compliant- Managing the Marketing portal ensuring all retailers throughout the UK and Ireland are able to place media bookings and customise creative with their individual retailer offers. This requires strong relationships and daily communication with the system providers and both our media and creative agencies- Financial reporting through managing multi-million pound marketing budgets Show less

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  CV Charvoria

  Apr 2018 - now

  Chief Executive Officer

  e-commerce Business Owner specializing in Amazon.com and Digital Marketing.

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  Auckland Tourism, Events & Economic Development (ATEED)

  Aug 2018 - Aug 2019

  Digital Engagement Specialist

  - Championing the content marketing strategy across the business which drives high engagement and conversions - Conduct and manage keyword and SEO research to understand and identify customer needs - Optimize content according to best practice SEO - Align content strategy and industry best practices with flexibility to implement changes as the digital space evolves - Build and amend website landing pages, articles and events using Druple website hosting software - Build and implement UTM codes across media placements for accurate end to end marketing analysis - Implement and manage Google Optimize to grow data on best converting website attributes to achieve objectives - Advise and implement social best practice for campaign and BAU activity, including building and optimizing social ads across Facebook and Instagram through Business Manager - Implementing and running social media software, Sprout Social, to align all business units social activity and advise on best practice - Highly competent in extracting insights from Google Analytics to inform content decisions and improvements - keeping abreast of new and growing digital marketing best practice and educating relevant business units - Sound understanding of HTML, as well as ability to add HTML code to website for optimized website pages Show less

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  Liquorice

  Aug 2019 - Jan 2021

  Digital Marketing Manager